SharingEconomy: The Buzzword of the Moment
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This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents. This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.
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SharingEconomy: The Buzzword of the Moment
- 1. Economy #Sharing (and real promises behind a collaborative and shared economy) the buzzword of the moment Simone Cicero meedabyte meedabyte.com workshops & consulting Pisa – October 10 2013
- 2. Founder Blogger and Editor Core Member Event Chairman Int.l Branches Chair
- 3. future is
- 4. a bit of history
- 6. 1983 1991
- 8. 2001
- 9. 2006 Digging deep into the promises of Internet mediated mass collaboration
- 10. 2007 Anticipating much of the new approaches to consumption and ownership
- 13. picture credits: Images Money
- 14. 2009“challenged the conventional wisdom that common property is poorly managed and should be either regulated by central authorities or privatized” Nobel Prize in Economic Sciences awarded to Elinor Ostrom
- 15. In the meantime: Social Networks
- 16. Chris Anderson
- 17. 2010 First to explain the collaborative consumption trend in details
- 18. Getting mainstream in business thinking
- 19. OuiShare Fest, 2nd-4th May A grassroot, emerging stewardship movement picture credits: stefanoborghi.com
- 22. From Altimeter’s The Collaborative Economy http://www.altimetergroup.com/research/reports/collaborative-economy
- 23. A rising friction between capital and society
- 24. Disownership
- 26. Keynote 2012 “We're just increasing our humanness and our ability to connect with each other, regardless of geography” Amber Case, (Cyborg Anthropologist) - SXSW Keynote 2012 iper-socialization
- 27. “you cannot ignore the growth of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one. So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones” Paul Polman, Unilever CEO
- 28. Rational Benefits 1. Financial – saves me money 2. Environmental – is good for the environment 3. Lifestyle – provides me flexibility 4. Lifestyle – is practical 5. Trial – provides access to goods/services Source: Campbell Mithun research
- 29. Source: Campbell Mithun research Emotional Benefits 1. Generosity – I can help myself and others 2. Community – I'm valued and belong 3. Lifestyle – I'm smart 4. Lifestyle -- I'm more responsible 5. Cultural – I'm part of a movement
- 31. consumption
- 32. “collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”
- 33. “collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”
- 34. “The new status symbol isn’t what you own - it’s what you’re smart enough not to own.”
- 35. Airbnb Rent a Room renting
- 37. 11/10/2013 2010
- 38. 11/10/2013 2012
- 41. “Earn up to $1000 a month renting your car We pre-screen all drivers and provide $1 million insurance on every rental. You control your price and decide who rents your car and when.” Relayrides Share your Car renting
- 42. EatWith Cook for strangers (and meet) sharing
- 44. Production
- 46. Task Rabbit Particles of work Work
- 47. Local Motors A distributed car manufacturer: customer/user participates to the design and build phase (people actually build the car themselves) Design
- 48. Coworking (Turin Toolbox) A shared office with shared creation contexts Infrastructures & contexts
- 50. Techshops Uno spazio di lavoro condiviso per creatività, artigianato, meccanica, elettronica
- 51. Knowledge
- 52. Information
- 56. Organizations
- 61. Produzione = Conoscenza Organizzazio ni Finanza A general trend: exponential growth (network effects)
- 62. differences
- 63. common aspects2
- 67. Efficiency
- 68. Unused Resources
- 69. Don’t reinvent the wheel
- 70. Key challenges
- 71. “In short, Software is eating the World”Marc Andressen Abundance economy
- 72. Economics is: "the science which studies human behavior as a relationship between ends and scarce means which have alternative uses." Lionel Robbins – “An Essay on the Nature and Significance of Economic Science” (1932)
- 74. People vs Profits (business as usual)
- 75. Gentrification
- 77. July Sept.
- 79. solidarity deregulation Abundance through Informal Economy Everybody should be able to participate
- 81. “Fundamentally, economic value is created from economic inefficiencies ... While this all started slowly, today (thanks to digital revolution) every sector of the global economy is being affected by the relentless drive for efficiencies*” John Winsor (CEO of Victors & Spoils and Chief Innovation Officer of Havas) * = hard to increase GDP Another kind of recovery
- 83. Cities: places for sharing offline + online
- 84. • SHAREABLE TRANSPORTATION • FOOD AND THE SHARING ECONOMY • SHAREABLE HOUSING • JOB CREATION AND THE SHARING ECONOMY Areas 4
- 85. “The Sharing City not only creates new jobs, increases income and efficiently uses resources, but it will reproduce communities that disappeared, due to rapid urbanization and industrialization, in a modern mode using information technologies and social networking services.” Park Won-soon, major of Seoul
- 86. •Support to sharing nonprofits and corporations • Promotion of sharing enterprises • Publicizing Seoul’s brand as the Sharing City • Subsidizing and Incubation for Sharing Startups and Enterprises • Incubating approximately 20 sharing startups • A Sharing Promotion Committee • An International Sharing City Conference • Facilitate communication between sharing enterprises and central gov. • Correct obstructive statutes or systems (laws) key items9
- 89. What’s the role of the state?
- 90. “to create a climate that empowers local people and communities, building a "big society" that will take power away from politicians and give it to people” The big society
- 91. “the partner state, is a state form that enables the social creation of value by its citizens. It protects the infrastructure of co-operation that is the whole of society.” The partner state
- 92. “This transition will take the country from a phase of dependence on finite resources to one of infinite resources, such as science, technology and knowledge” “change the productive matrix towards creating a society based on common, free and open knowledge” FLOK Society
- 94. Generate extra income: share car, house, tools, work1
- 95. Entrepreneurship: know and learn to use new tools2
- 96. Social Enterprise: prepare for the social, participative welfare era3 “Social enterprise an organization applying commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders”
- 98. thanks!(and stop with buzzwords it’s time for the Homo Collaborans) Simone Cicero meedabyte
- 99. And HUGE thanks to: Since his presentation is strongly based on collaborative efforts and previous presentations. Special thanks to @albertcanig @btincq (ouishare.net)