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CASE
                             STUDY
                              Strategische
                           Themenführerschaft
                        von mcworld auf Facebook


Wednesday, May 23, 12
DER KUNDE




Wednesday, May 23, 12
DER KUNDE

                        mcworld
                         Apple Premium
                         Reseller




Wednesday, May 23, 12
DER KUNDE

                        mcworld
                         Apple Premium
                         Reseller
                        3 Standorte
                         Klagenfurt
                         Wels
                         Pasching


Wednesday, May 23, 12
DIE JAGD NACH FANS




Wednesday, May 23, 12
DIE JAGD NACH FANS
                        Was jeder Bäcker um´s Eck macht.




Wednesday, May 23, 12
DIE JAGD NACH FANS
                        Was jeder Bäcker um´s Eck macht.
                         Fans durch Gewinnspiele




Wednesday, May 23, 12
DIE JAGD NACH FANS
                        Was jeder Bäcker um´s Eck macht.
                         Fans durch Gewinnspiele




Wednesday, May 23, 12
DAS ZIEL




Wednesday, May 23, 12
DAS ZIEL




Wednesday, May 23, 12
DAS ZIEL
                        die Facebook-Fans in die Stores bringen.




Wednesday, May 23, 12
DIE CHALLENGE




Wednesday, May 23, 12
DIE CHALLENGE
                        2.33 Mill.   Facebook-User in
                                     Österreich




Wednesday, May 23, 12
DIE CHALLENGE
                        2.33 Mill.   Facebook-User in
                                     Österreich



                        253.120                potentielle Fans
                                               in der Zielregion




Wednesday, May 23, 12
DER WEG




Wednesday, May 23, 12
DER WEG
                        Nummer Eins Anlaufstelle für Apple in der Region.




Wednesday, May 23, 12
DER WEG
                        Nummer Eins Anlaufstelle für Apple in der Region.


                                            Service & Support



Wednesday, May 23, 12
DER WEG
                        Nummer Eins Anlaufstelle für Apple in der Region.


                                              Service & Support
                                            Neuigkeiten


Wednesday, May 23, 12
DER WEG
                        Nummer Eins Anlaufstelle für Apple in der Region.


                                              Service & Support
                                              Neuigkeiten
                                            Entertainment
Wednesday, May 23, 12
DER WEG
                        Nummer Eins Anlaufstelle für Apple in der Region.


                                              Service & Support
                                              Neuigkeiten
                                              Entertainment

Wednesday, May 23, 12
DER FANDAY




Wednesday, May 23, 12
DER FANDAY
                        macht Fans zu Kunden.




Wednesday, May 23, 12
DER FANDAY
                        macht Fans zu Kunden.




Wednesday, May 23, 12
DAS ERGEBNIS




Wednesday, May 23, 12
DAS ERGEBNIS
                        klare #1 auf Facebook in Österreich.




Wednesday, May 23, 12
DAS ERGEBNIS
                        klare #1 auf Facebook in Österreich.

                            12.752 FANS
                            5,04% DER ZIELGRUPPE
Wednesday, May 23, 12
DAS ERGEBNIS
                        klare #1 auf Facebook in Österreich.
                        Dutzende neue Kunden bei
                        jedem Fanday




Wednesday, May 23, 12
DAS ERGEBNIS
                        klare #1 auf Facebook in Österreich.
                        Dutzende neue Kunden bei
                        jedem Fanday
                        Hunderte eingelöste
                        Gutscheine

Wednesday, May 23, 12
Wednesday, May 23, 12
Danke.
                        Präsentation online auf
                        mediainprogress.at/pom

Wednesday, May 23, 12

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Case Study: Strategische Themenführerschaft von mcworld auf Facebook

  • 1. CASE STUDY Strategische Themenführerschaft von mcworld auf Facebook Wednesday, May 23, 12
  • 3. DER KUNDE mcworld Apple Premium Reseller Wednesday, May 23, 12
  • 4. DER KUNDE mcworld Apple Premium Reseller 3 Standorte Klagenfurt Wels Pasching Wednesday, May 23, 12
  • 5. DIE JAGD NACH FANS Wednesday, May 23, 12
  • 6. DIE JAGD NACH FANS Was jeder Bäcker um´s Eck macht. Wednesday, May 23, 12
  • 7. DIE JAGD NACH FANS Was jeder Bäcker um´s Eck macht. Fans durch Gewinnspiele Wednesday, May 23, 12
  • 8. DIE JAGD NACH FANS Was jeder Bäcker um´s Eck macht. Fans durch Gewinnspiele Wednesday, May 23, 12
  • 11. DAS ZIEL die Facebook-Fans in die Stores bringen. Wednesday, May 23, 12
  • 13. DIE CHALLENGE 2.33 Mill. Facebook-User in Österreich Wednesday, May 23, 12
  • 14. DIE CHALLENGE 2.33 Mill. Facebook-User in Österreich 253.120 potentielle Fans in der Zielregion Wednesday, May 23, 12
  • 16. DER WEG Nummer Eins Anlaufstelle für Apple in der Region. Wednesday, May 23, 12
  • 17. DER WEG Nummer Eins Anlaufstelle für Apple in der Region. Service & Support Wednesday, May 23, 12
  • 18. DER WEG Nummer Eins Anlaufstelle für Apple in der Region. Service & Support Neuigkeiten Wednesday, May 23, 12
  • 19. DER WEG Nummer Eins Anlaufstelle für Apple in der Region. Service & Support Neuigkeiten Entertainment Wednesday, May 23, 12
  • 20. DER WEG Nummer Eins Anlaufstelle für Apple in der Region. Service & Support Neuigkeiten Entertainment Wednesday, May 23, 12
  • 22. DER FANDAY macht Fans zu Kunden. Wednesday, May 23, 12
  • 23. DER FANDAY macht Fans zu Kunden. Wednesday, May 23, 12
  • 25. DAS ERGEBNIS klare #1 auf Facebook in Österreich. Wednesday, May 23, 12
  • 26. DAS ERGEBNIS klare #1 auf Facebook in Österreich. 12.752 FANS 5,04% DER ZIELGRUPPE Wednesday, May 23, 12
  • 27. DAS ERGEBNIS klare #1 auf Facebook in Österreich. Dutzende neue Kunden bei jedem Fanday Wednesday, May 23, 12
  • 28. DAS ERGEBNIS klare #1 auf Facebook in Österreich. Dutzende neue Kunden bei jedem Fanday Hunderte eingelöste Gutscheine Wednesday, May 23, 12
  • 30. Danke. Präsentation online auf mediainprogress.at/pom Wednesday, May 23, 12

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