Corporate communication content for digital signage
1. AGENTS
OF
COMMUNICATION
David Trounstine, Creative Director
david.trounstine@mediatile.com
2. WHO IS THIS GUY?
MY BACKGROUND
BA Computer and Video Imaging, Technical Direction
10+ years in media production (started programming at 5)
Previous Experience: photo retouching, print, web/Flash
development and design, television production, motion
graphics, video editing & compression, 2D/3D animation...
About 3 years in the Digital Signage industry
Served “mom and pop” shops as well as Fortune 100 clients
3. WHO IS THIS GUY?
MY BACKGROUND
BA Computer and Video Imaging, Technical Direction
10+ years in media production (started programming at 5)
Previous Experience: photo retouching, print, web/Flash
development and design, television production, motion
graphics, video editing & compression, 2D/3D animation...
About 3 years in the Digital Signage industry
Served “mom and pop” shops as well as Fortune 100 clients
4. THE AGENDA
POP Quiz!
Agencies work... how can we learn from them?
Becoming a “Broadcast Network”
Goals, Challenges, and Tactics for your “Broadcast Network”
10 Tips and Tricks
Resource Center
Q&A
12. AD AGENCIES
IT’S WHAT THEY DO
Build campaigns that become
cultural icons
Create public facing messages
that define a brand
13. AD AGENCIES
IT’S WHAT THEY DO
Build campaigns that become
cultural icons
Create public facing messages
that define a brand
Guide clients to “better path”
14. AD AGENCIES
IT’S WHAT THEY DO
Build campaigns that become
cultural icons
Create public facing messages
that define a brand
Guide clients to “better path”
Measure success, and adapt
18. AD AGENCIES
HOW IT’S DONE
Relate the brand/product to
everyday life
Explore the “nooks and
crannies” of the brand
19. AD AGENCIES
HOW IT’S DONE
Relate the brand/product to
everyday life
Explore the “nooks and
crannies” of the brand
Study their audience and
sculpt the message to them
20. AD AGENCIES
HOW IT’S DONE
Relate the brand/product to
everyday life
Explore the “nooks and
crannies” of the brand
Study their audience and
sculpt the message to them
Survey/Question/Poll
27. CORPORATE COMMUNICATORS
IT’S WHAT YOU DO
Define the company culture
Build campaigns and develop
company message strategies
Inform, educate, and
recognize employees
28. CORPORATE COMMUNICATORS
IT’S WHAT YOU DO
Define the company culture
Build campaigns and develop
company message strategies
Inform, educate, and
recognize employees
Coordinate internal
communications and outreach
32. CORPORATE COMMUNICATORS
SOME CHALLENGES
High demand for new and unique content
Limited technical and creative support
Lack of interdepartmental communication
33. CORPORATE COMMUNICATORS
SOME CHALLENGES
High demand for new and unique content
Limited technical and creative support
Lack of interdepartmental communication
Constant need for new data
34. CORPORATE COMMUNICATORS
SOME CHALLENGES
High demand for new and unique content
Limited technical and creative support
Lack of interdepartmental communication
Constant need for new data
Inconsistent viewing habits
35. CORPORATE COMMUNICATORS
SOME CHALLENGES
High demand for new and unique content
Limited technical and creative support
Lack of interdepartmental communication
Constant need for new data
Inconsistent viewing habits
Employees can be cynical
38. CORPORATE COMMUNICATORS
THE “AGENCY” APPROACH
Connect with your audience by
creating an internal brand
Reinforce the company culture
with icons and catch phrases
39. CORPORATE COMMUNICATORS
THE “AGENCY” APPROACH
Connect with your audience by
creating an internal brand
Reinforce the company culture
with icons and catch phrases
Use bold and simple messages
40. CORPORATE COMMUNICATORS
THE “AGENCY” APPROACH
Connect with your audience by
creating an internal brand
Reinforce the company culture
with icons and catch phrases
Use bold and simple messages
Maintain continuity and brand
standards
42. CORPORATE COMMUNICATORS
10 TIPS AND TRICKS
Use brand guides to ensure continuity from video, to print, to digital
Simplify, simplify, simplify
Recognize your employees. Make corporate “stars” on your network!
Use existing materials and design schemas: don’t just copy and paste
Consider color or style coding of different message types
Use schedules to adjust to the audience habits
Ask employees if your ideas are working. How else will you know?
Refresh content frequently
Find ways to automate where possible
Plan for the future (12 to 18 months)
43. Use brand guides to ensure continuity from
video, to print, to digital
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THE RESULT
simple, cohesive and organized information
61. TOOLS OF THE TRADE
NOT YOUR FATHER’S DRAFTING BOARD
62. TOOLS OF THE TRADE
NOT YOUR FATHER’S DRAFTING BOARD
PhotoShop/AfterEffects/Flash Flypaper/SlideRocket/Etc.
Steep learning curve New to the market
Requires “power users” Easy to use
Turnaround times can be slow Based on Flash
Incredible Potential Output May not flexible enough
PowerPoint/Keynote
muvee/iMovie
Industry familiarity, Easy to use
Fast, simple deployment
Templates to reduce ambiguity
Easy to create event updates
Highly flexible
Picture = 1,000 words
Not always supported
64. RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.
Wikipedia - wikipedia.org
Easily Searchable
Peer Reviewed
Loads of Detail
65. RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.
Wikipedia - wikipedia.org
Easily Searchable
Peer Reviewed
Loads of Detail
CreativeCOW - creativecow.net
Hundreds of Tutorials
Tons of Tips and Tricks
Friendly Community
66. RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.
Wikipedia - wikipedia.org stock.xchng - sxc.hu
Easily Searchable Large Selection
Peer Reviewed Mostly Free
Loads of Detail High Quality Images
CreativeCOW - creativecow.net
Hundreds of Tutorials
Tons of Tips and Tricks
Friendly Community
67. RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.
Wikipedia - wikipedia.org stock.xchng - sxc.hu
Easily Searchable Large Selection
Peer Reviewed Mostly Free
Loads of Detail High Quality Images
CreativeCOW - creativecow.net iStockPhoto - istockphoto.com
Hundreds of Tutorials Massive Selection of Content
Tons of Tips and Tricks Images, Video, Artwork, Animation...
Friendly Community Generally Inexpensive
68. RESOURCES:
WHERE QUESTIONS GO TO DIE,
AND ANSWERS LIVE FREE OF TYRANNY.
Wikipedia - wikipedia.org stock.xchng - sxc.hu
Easily Searchable Large Selection
Peer Reviewed Mostly Free
Loads of Detail High Quality Images
CreativeCOW - creativecow.net iStockPhoto - istockphoto.com
Hundreds of Tutorials Massive Selection of Content
Tons of Tips and Tricks Images, Video, Artwork, Animation...
Friendly Community Generally Inexpensive
blog.mediatile.com/blog/design-demystified
70. THE SUMMARY
Your digital signage network is your corporate TV station and
you are the program director.
71. THE SUMMARY
Your digital signage network is your corporate TV station and
you are the program director.
Build a strategy and stick with it
72. THE SUMMARY
Your digital signage network is your corporate TV station and
you are the program director.
Build a strategy and stick with it
Edit messages to be very simple... clutter will kill
73. THE SUMMARY
Your digital signage network is your corporate TV station and
you are the program director.
Build a strategy and stick with it
Edit messages to be very simple... clutter will kill
Repurpose assets and materials to reduce work load
74. THE SUMMARY
Your digital signage network is your corporate TV station and
you are the program director.
Build a strategy and stick with it
Edit messages to be very simple... clutter will kill
Repurpose assets and materials to reduce work load
Find the right tool for the job
75. THE SUMMARY
Your digital signage network is your corporate TV station and
you are the program director.
Build a strategy and stick with it
Edit messages to be very simple... clutter will kill
Repurpose assets and materials to reduce work load
Find the right tool for the job
Measure your success and make changes to the strategy
76. THE SUMMARY
Your digital signage network is your corporate TV station and
you are the program director.
Build a strategy and stick with it
Edit messages to be very simple... clutter will kill
Repurpose assets and materials to reduce work load
Find the right tool for the job
Measure your success and make changes to the strategy
Engage, inform, and recognize your employees