Business Lessons From 10 Internet Success Stories
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Building an Internet strategy is a critical first step in creating a successful presence online. MediaSauce's VP of Strategy, James Burnes, discusses the fundamentals of creating an Internet strategy through 10 different business examples including Dell, Southwest Airlines, Threadless.com and others.
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Business Lessons From 10 Internet Success Stories
- 1. THINK BIG! Lessons From Businesses Who Leveraged the Internet to Succeed! James Burnes VP Strategy, MediaSauce
- 5. Email Marketing Mobile Apps Viral Video SMS (txt) Marketing Banner Advertising Crowd sourcing Lead Generation Keyword (PPC) Advertising SEO Social media blogging microsites Landing pages
- 6. SURVEY SAYS
- 7. So how do we build a strategy?
- 11. Repeat Customers Business Locations Yellow Pages & Directories Advertising Sales Force PR & Media Coverage Internet Word of Mouth
- 13. How do you know your cost per lead and cost per sale?
- 15. Patients Doctors
- 19. Lesson #1 Leveraging Twitter To Push Inventory
- 21. Lesson #2 Driving Customer Loyalty and Repeat Visits with Facebook
- 24. Lesson #3 Crowd-sourcing loyal customers for ideas and improvements
- 26. Lesson #4 Using community/customer skills to create new products and manage inventory
- 29. Lesson #5 Blogging to recruit talent & leverage customer loyalty
- 31. Lesson #6 Using Niche MicroSites to Drive Traffic And Search Engine Marketing
- 33. Lesson #7 Using Viral Video To Create Demand In A New Vertical
- 35. Lesson #8 Keeping Customers Informed Of Diverse Products Via Facebook
- 38. Lesson #9 Building Brand Awareness To A Competitive Industry Through Social Media
- 44. Lesson #10 Maximizing Value of Customer Database Via Targeted Email Marketing Strategies
- 47. Building A Great CRM
- 48. Customer Database In-person customers Prospects & Leads
- 51. Email Marketing Mobile Apps Viral Video SMS (txt) Marketing Banner Advertising Crowd sourcing Lead Generation Keyword (PPC) Advertising SEO Social media blogging microsites Landing pages
- 53. connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes
- 54. QUESTIONS?
- 55. THANK YOU!
Hinweis der Redaktion
- Slide 1 : image: door to door encyclopedia salesman, or selling vacuums "selling is different. the model has changed. it has profoundly and permanently altered. the days as a sales person as information agent are over. "the economy will continue to force it to change." (then transition to economy)