Communications Professionals have many options to choose from when delivering messages to their internal audiences, but online video has emerged as the dominant employee communication medium. Paolo Tosolini, the internal communications expert who launched and managed the internal video platform at Microsoft shares the lessons he has learned in his work helping organizations integrate online video, as well as answering your questions about what to look for when choosing an enterprise YouTube.

1. How to Launch an Internal Video Sharing Program

2. Some Important Facts
Employee Engagement and Video
• Almost two thirds (63.3%) of communicators identified
employee engagement as their primary driver for adding
video to their portal. *
• 60.2% of communicators are executing employee
generated content initiatives this year, followed by self-
service live video broadcast (21.8%) and video on mobile
(18.0%). *
* 2012 Melcrum Survey – Maximizing Employee Engagement with Video

3. Best
Best practices in launching a
video sharing program
Paolo Tosolini
Director Emerging Media, RUN Studios
paolo@runstudios.com - @tosolini

4. 4
Key elements of a successful program

5. 5
Platform
• One destination
• Hide technical complexities
• Live and on-demand
• Social features
• Rating
• Comments
• Sharing
• Mobile friendly
• RSS
• Apps

6. 6
Business Processes
Production
Cost Recovery
EquipmentSupport
Education
Security
Success Metrics

7. Production models
• Studio
• Employee generated
Podcast-in-a-Box program

8. Crowd-sourcing challenges
• Unpredictable quality
• Steps to success
• Finding time
• Getting equipment
• Learning equipment
• Scripting story
• Shooting
• Editing
• Publishing

9. Discovering talents
“Michael on the Go” series
@gannotti

10. Reward program
• Earn points for each
podcast published and
viewed
• Sharing knowledge is
rewarding
• Helps accelerate program
adoption

11. Long tail of content

12. Long tail of content

13. Long tail of content

14. Adoption strategy
• Get executive sponsorship
• Run a pilot program
• Reward your early adopters
• Create excitement

15. Internal marketing

16. Enterprise social video works
• Helps employee create a reputation
• Learn at your own time and pace
• Cost savings
• Authenticity
• Fun

17. Key takeaways
• Be consistent
• Production quality is secondary
• Humanize, entertain, be passionate

18. Best
Thank You!
Paolo Tosolini
Director Emerging Media, RUN Studios
paolo@runstudios.com - @tosolini

19. MediaPlatform

20. MediaPlatform – Video Channels
Social Ratings
View Sorting

21. MediaPlatform – Video Player

22. MediaPlatform – Social: Rating, Tagging, Sharing, Commenting

23. MediaPlatform – Advanced Search

24. MediaPlatform – Governance and Security: Role Based Permissions

25. MediaPlatform – Video Analytics

26. Thank You
For more information or to schedule a demo
contact rvanorden@mediaplatform.com
www.mediaplatform.com