Jenn Vlahavas, RVP, Central, Sales, MediaMath, presented this deck at the Digiday Retail Summit, June 2015.

1. v
Programmatic Everything:
Beyond the Open AuctionJenn Vlahavas
June 9,2015

2. Programmatic Everything

3. Case Study – Programmatic Guaranteed
National Multi-Category Retailer
Background
 Retailer invests heavily in programmatic but still spends a significant
amount on direct guaranteed buys
 Retailer touts a large customer data set from both online and in-store
buyers and browsers
Challenges
 Maintain current partnerships with premium publishers
 Reach a larger percentage of their existing customer base
 Drive higher Return on Ad Spend

4. Case Study – Programmatic Guaranteed
National Multi-Category Retailer
What We Did
 Direct, guaranteed deals with existing premium publisher
partners and rising star units
—Fixed CPM
—Fixed Budgets
—Fluid Timing
 Added decisioning rules to the buy to prioritize Retailer
customer data across a supply pool

5. Case Study – Programmatic Guaranteed
National Multi-Category Retailer
RESULTS
Programmatic Guaranteed Direct delivers the following results against a
traditional direct buy:
 Hits 14x more client shoppers audience
 Was 7x more efficient in serving impressions to client’s shoppers
segment
 Was 6x more cost efficient
 ROI was 5x higher against client’s audience
ELIMINATE WASTE, DRIVE STRONGER RESULTS

6. MediaMath provides one connected
source providing access to addressable
media in all channels to deliver more
personalized messages
@JENNVLAHAVAS @MEDIAMATH

7. THANK YOU
Jenn Vlahavas
@MediaMath
©2014 MEDIAMATH INC