Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
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Organizing for Programmatic Success
1. A Case Study of the Triumvirate
of Brand, Agency, and Technology Partner
Edwin Lee
VP Global Retail,
MediaMath
Digiday Brand Summit, April 21st, 2015
Organizing for Programmatic Success
@mediamath @dwin1
2. Brands Want More Efficiency
and Accountability
Advertisers are demanding better ROI from
media investments
Automation emerges to meet this demand
Need for tools/technology is critical
3. With More Accountability, Brand
Marketers Are Delivering Results
WBR Q1 Survey
62
70%
60%
50%
40%
30%
20%
10%
0%
%
Drives Direct revenue
Improves our
understanding of
digital ROI
Keeps Marketing
accountable
A recent Q1 2015 WBR report that surveyed more than 100 brand marketers found that 62% of these marketers cited driving direct revenue, the improvement of understanding of digital ROI and keeping marketing accountable as the main way in which programmatic supports their greater business goals.