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Social Media Overview

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The Media Kitchen
The Media Kitchen

Social Media Overview by Andre Woolery

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A SOCIAL MEDIA “ CONVERSATION”
What is social media? How has is affected media? …and consumer behavior? What are the changes/trends? Is it a requirement? Challenges brands face? How do we execute? Why you should monitor? How to build community? Simple tips for success?
Social Media (in simple terms)… ,[object Object],CONVERSATIONS CONTENT DIGITAL TOOLS
[object Object],Public & Aggregated Broadcasted
Social media has massively impacted the way we consume information. ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONSUMER AFFECT: Our behavior and decisions are being altered…
Aggregated Sentiments Guide Us vs.
Our Influences Have Evolved Proactive Passive Subscribe Search Filtered
Your Network Has Increasingly More Power
The Physical World Is Changing Too
SOCIAL MEDIA LANDSCAPE: How is it evolving?…
FACEBOOK CHANGES ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT DOES THIS MEAN? ,[object Object]
TRAFFIC INCREASES + DATA OVER 100K+ SITES HAVE INTEGRATED FACEBOOK 290% INCREASE IN FB REFERRALS 250% INCREASE IN FB REFERRALS 200% INCREASE IN FB REFERRALS 350,00 LIKES
Twitter: Multiple Utility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Frontier
Location Based Services: Foursquare GAME SOCIAL VALUE
History Channel: Foursquare
Is Social Media Necessary for Survival?
ACCESSIBLE INFLUENCE ANYTIME UBIQUITOUS
THE BRAND CHALLENGE: Making the right marketing moves…
The Challenge ,[object Object]
A Brand Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]
marketing
SOCIAL PROGRAMS KNOW HOW TO FLIRT
F OCUS L ANGUAGE I NCENTIVES R ULES T OOLS Sami Vitamaki, FLIRTing with the Crowds
STRATEGIC TACTICAL TECHNICAL Sami Vitamaki, FLIRTing with the Crowds
FOCUS Sami Vitamaki, FLIRTing with the Crowds
LANGUAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sami Vitamaki, FLIRTing with the Crowds
INCENTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sami Vitamaki, FLIRTing with the Crowds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RULES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sami Vitamaki, FLIRTing with the Crowds
TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Tenants of Community Building ,[object Object],[object Object],[object Object],[object Object]
JETBLUE Twitter Community: 1.6 MM
ENGAGE INFORM + VALIDATE ENTERTAIN
5 SOCIAL MEDIA TIPS: Small words of wisdom…
YOU CAN AMPLIFY ANYTHING
THINK DIALOGUE, NOT MONOLOGUE
LISTENING IS EVERYTHING
PROVIDE THE SOCIAL TOOLS… THEY WILL BUILD IT
CONSUMERS CREATE VALUE… YOU LEVERAGE IT
THANK YOU …

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