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media haka
independent innovators




Company Overview
media haka
Who                       What                       Mission                    Company Overview




We are a group            We design and build        We want to contribute
of creative researchers   Living Networks            to make a better
passionate                for digital communities.   and sustainable world,
by new media                                         promoting knowledge
technologies.             Our tools and platforms    and technology transfer,
                          are inspired by            on a global scale.
                          the principles of the
                          complex systems theory.
media haka
Sectors and Key Actors                                                       Company Overview




                 Emerging Technologies                           Innovation places,
                 Intelligent Cities                              Science Parks,
                 Health & Welfare                                Incubators
                 New Media
                                         Our products and        Research centres
                 ICT                     services are designed
                 Mobile                  for the global          Universities
                 Green                   innovation ecosystem    Public and Private
                 Energy                                          Institutions
                 Agriculture
                                                                 Technology based
                 Biotech                                         companies
                 Nanotech
                 Art & Culture                                   Innovation Networks
media haka
Products and services                                                                  Company Overview




Innovation Sky                Open Innovation Live       Innovation World Tour       Education and training
Membership                                               Membership

A set of tools and services   A set of Innovation        The annual Media Haka’s     We design learning
mainly oriented to            Journalism formats         itinerant event.            networks. A set of
visibility, networking,       designed for events.       The team travels the        educational formats
internationalization,         The goal is to give a      world visiting science      based on new media
knowledge and                 digital extension to       parks, innovation events,   technologies:
technology transfer.          fairs, conferences and     creative companies          learning objects and
The members have a            meetings, using advanced   and inspired people.        blended workshops.
full access to the open       communication models.      The solutions and
innovation programs                                      technologies of the
promoted by our                                          members are added to a
“Living Networks                                         cognitive communication
Platform”.                                               pattern presented during
                                                         the main venues of the
                                                         tour.
media haka
Products and services            Innovation Sky                 Web platforms infrastructure       Company Overview




On 33 daily updated                                             Global Editions
                                                                www.innovationsky.org
platforms, we share our                                         www.innovationsky.org/english      Digital Humanities
passion with a giant,                                           www.innovationsky.org/spanish      www.hypermediapunk.org
global and profiled                                             www.innovationsky.org/portuguese   www.electrofab.org
                                   Europe Editions              www.innovationsky.org/french
community of innovators,           www.italianinnovation.it                                        www.innovationpoetics.org
                                                                www.innovationsky.org/italian      www.anthropologize.org
segmented by location              www.spanishinnovation.eu     www.innovationsky.org/catalan      www.promonic.org
and topics.                        www.frenchinnovation.eu      www.innovationsky.org/chinese
                                   www.russianinnovation.com    www.innovationsky.org/japanese
                                   www.germaninnovation.eu      www.innovationsky.org/russian
Europe Local Editions                                           www.innovationsky.org/german
www.sardiniainnovation.it                                                                          Future of Health
www.apuliainnovation.it                                                                            www.healthinnovation.it
www.deriva.cat                   Africa Editions                                                   www.ippocratepop.com
www.irpiniainnovation.it         www.mozambiqueinnovation.org

                                                                                Smart Cities
               Latin America Editions                                           www.hypermediacity.org
               www.brazilianinnovation.com                                      www.urbanderive.com

                                 Asia Editions
                                 www.chineseinnovation.org
                                 www.japaneseinnovation.com
media haka
Products and services   Innovation Sky   Languages   Company Overview
media haka
Products and services        Innovation Sky   Social media infrastructure   Company Overview




All of our platforms have
a social media identity on
the main networking sites.
We spread the voice of
innovation through 270
social media ambassadors.
media haka
Products and services            Innovation Sky                   Benefits             Company Overview




An Innovation Place can use Innovation Sky to create a Living Network and...




       to get the following services:                                          to be part of:
       - International Visibility                     Innovation Sky           - an Open Innovation Market Place
       - Digital Identity Optimization                a global network         - a Dynamic Innovation Database
       - Brand Reputation Monitoring                  of innovation networks
       - Social Media Marketing


                                                                               to generate and evaluate:
                                                                               - Business Opportunities
                                                                               - Cooperation Opportunities
                                                                               - Internationalization Processes
                                                                               - Knowledge and Technology transfer
                                                                               - Best Practices Exchanges
media haka
Products and services         Open innovation Live                               Formats   Company Overview




We can expand
an innovation event using:



Innovation Journalism         Media Performance

- Content Curation            - Interactive Installations
- Video Production            - Data Visualization
- Instant Blogging            - Real Time Networking
- Social Media Dynamization   - Alternate Reality Actions
- Database generation
- Ebooks production




                                Roma 2010. Interactive Installations combining
                                       web contents and immersive ambients
media haka
Products and services               Open innovation Live   Examples                           Company Overview




SoMeS - “Social Media Sculpture”                           Mobile World Congress 2012 - Barcelona

Is a site specific interactive installation based on       - Instant blogging
a software which enables to create and energize            - Videotagging
a network in real time, mapping the connections            - Social media dynamization
between people and displaying it in Data Art.              - Production of two instant ebooks
The software was presented on 16th June                    - Mobile Industry trend media watching
at SonarPro 2011, Barcelona.
media haka
Calendar                            Open innovation Live                Selected Events   Company Overview




2012/05/16 / Forum PA / Roma
2012 /05/05/ B/art Conference / Barcelona
2012/04/24 / Tech Demo Day / Barcelona
2012/03/23 / Codemotion / Roma
2012/02/27 / Mobile World Congress / Barcelona
2011/11/25 / BeMyApp / Bari
2011/11/7 / Global Forum / Bruxelles
2011/10/20 / Systemica Complexitiy European Symposium / Bruxelles
2011/10/19 / SMAU / Milano
2011/09/15 / CCCB 2.0: de la interacción a la co-creación / Barcelona
2011/06/17 / 20th EBN Congress / Toulon
2011/06/16 / Sonar Pro / Barcelona
2011/05/04 / TecArtEco / Lugano
2010/12/01 / Festival dell’Innovazione / Bari
2010/11/06 / MyMedia / Firenze
2010/10/23 / Festival della Creatività / Firenze
2010/10/09 / Ten 10 / Roma
2010/06/16 / HIT / Barcelona
media haka
Products and services      Innovation World Tour   Company Overview




The members get the
benefits of an intensive
open-innovation digital
program developed
in a 90 days route.




2013 Tour Stages:
Stockholm
Rio de Janeiro
São Paulo
Los Angeles
Tokyo
Maputo
Barcelona
media haka
Products and services         Education and Training                    Company Overview




- elearning
- learning objects
- edutainment
- educational performances
- blended formats
- ebooks
- videotrainings
- mobile apps




Key Products:
- Digital Kamate: social media training.
- CLC (Complex Learning Context):
digital extension of a traditional course.     Manga rapresentation
                                                    of Deriva Cat and
- NIC (Natural Interface Conference):        Ippocrate Pop: two CMC
3D educational media performance made with   (cross-media characters)
                                              used by Media Haka for
motion capture technology.                       educational formats
media haka
Partners and Customers                                                                                    Company Overview




Consortium LICIT (Living City):   City Administration of Nova      Key Partners:                        CRS4 (Center for Advanced
GARR (The Italian Accademic &     Gorica                           Barcelonactiva (Development          Studies, Cagliari)
Research Network)                 City Administration of Embres    Agency of the City Council of        Think! Foundation (Innovation
Postdam Institute for Climate     et Castelmaure                   Barcelona)                           Knowledge Foundation)
Impact Research                   ISIA Design Florence             Creamedia (Public start-up           Sardegna 2.0 (Sardinian
Accademia della Crusca            FakePress (Creative Company)     program from the media and           Business Network)
(Institute on the Italian                                          creative sectors in Barcelona)       Urban Experience (Territorial
                                  Public Art Lab (Research Lab
language)                         Berlin)                          Tecnopolis (Tech Park, Bari Italy)   Innovation Network)
University of Nova Gorica         Fraunhofer FOKUS Institute for   Sardegna Ricerche (Tech Park,
University of Edimburg                                             Cagliari)
                                  Open Communication Systems
Senate Department for Urban       Berlin
Development, City of Berlin
City of Florence, counselor to
Innovation
media haka
Milestones                                                                Company Overview




2012 	 Tech Demo Day - in the 100 best tech startup of Barcelona area.
       24 April Barcelona [Spain]
2011 	 Global Forum - Digital communities dynamization in the
       innovation ecosystem. 7-8 November Brussels [Belgium]
2011 	 Systemica Complexitiy European Symposium - Remip:
       eHealt smart network building. 20-21 October, Brussels [Belgium]
2011 	 SMAU - in the top 100 smart enterprises of the italian start-up
       scene. 19-21 October Milan [Italy]
2011 	 SonarPro - SoMeS “Social Media Sculpture”  .
       16 June Barcelona [Spain]
2011 	 20th EBN - the DigiBic Award winners - Category “Creative
       Marketing, breaking the rules fast” 15-17 June, Toulon [France]
                                          .
2010 	 Creamedia Barcelonactiva - program for creative industries.
       16 November, Barcelona [Spain]
2010 	 Foundation, 10 august. Barcelona [Spain]
media haka
   Team                                                        Company Overview




   Fabrizio Palasciano
         media performer, co-founder and CEO
nd CEO
   Monica Mureddu
        history passionate, co-founder and managing director
   Fabrizio Zippo
and managing director
         code passionate. IT director
   Paola Micalizzi
         cross-media maker

   Ira Vovos
         philosopher and researcher




eraction design
Media Haka
C/ Balmes 167, 3°2°
08008 Barcelona (Esp)
+34 931763074
info@mediahaka.com
www.mediahaka.com

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Media haka: company overview 2012

  • 2. media haka Who What Mission Company Overview We are a group We design and build We want to contribute of creative researchers Living Networks to make a better passionate for digital communities. and sustainable world, by new media promoting knowledge technologies. Our tools and platforms and technology transfer, are inspired by on a global scale. the principles of the complex systems theory.
  • 3. media haka Sectors and Key Actors Company Overview Emerging Technologies Innovation places, Intelligent Cities Science Parks, Health & Welfare Incubators New Media Our products and Research centres ICT services are designed Mobile for the global Universities Green innovation ecosystem Public and Private Energy Institutions Agriculture Technology based Biotech companies Nanotech Art & Culture Innovation Networks
  • 4. media haka Products and services Company Overview Innovation Sky Open Innovation Live Innovation World Tour Education and training Membership Membership A set of tools and services A set of Innovation The annual Media Haka’s We design learning mainly oriented to Journalism formats itinerant event. networks. A set of visibility, networking, designed for events. The team travels the educational formats internationalization, The goal is to give a world visiting science based on new media knowledge and digital extension to parks, innovation events, technologies: technology transfer. fairs, conferences and creative companies learning objects and The members have a meetings, using advanced and inspired people. blended workshops. full access to the open communication models. The solutions and innovation programs technologies of the promoted by our members are added to a “Living Networks cognitive communication Platform”. pattern presented during the main venues of the tour.
  • 5. media haka Products and services Innovation Sky Web platforms infrastructure Company Overview On 33 daily updated Global Editions www.innovationsky.org platforms, we share our www.innovationsky.org/english Digital Humanities passion with a giant, www.innovationsky.org/spanish www.hypermediapunk.org global and profiled www.innovationsky.org/portuguese www.electrofab.org Europe Editions www.innovationsky.org/french community of innovators, www.italianinnovation.it www.innovationpoetics.org www.innovationsky.org/italian www.anthropologize.org segmented by location www.spanishinnovation.eu www.innovationsky.org/catalan www.promonic.org and topics. www.frenchinnovation.eu www.innovationsky.org/chinese www.russianinnovation.com www.innovationsky.org/japanese www.germaninnovation.eu www.innovationsky.org/russian Europe Local Editions www.innovationsky.org/german www.sardiniainnovation.it Future of Health www.apuliainnovation.it www.healthinnovation.it www.deriva.cat Africa Editions www.ippocratepop.com www.irpiniainnovation.it www.mozambiqueinnovation.org Smart Cities Latin America Editions www.hypermediacity.org www.brazilianinnovation.com www.urbanderive.com Asia Editions www.chineseinnovation.org www.japaneseinnovation.com
  • 6. media haka Products and services Innovation Sky Languages Company Overview
  • 7. media haka Products and services Innovation Sky Social media infrastructure Company Overview All of our platforms have a social media identity on the main networking sites. We spread the voice of innovation through 270 social media ambassadors.
  • 8. media haka Products and services Innovation Sky Benefits Company Overview An Innovation Place can use Innovation Sky to create a Living Network and... to get the following services: to be part of: - International Visibility Innovation Sky - an Open Innovation Market Place - Digital Identity Optimization a global network - a Dynamic Innovation Database - Brand Reputation Monitoring of innovation networks - Social Media Marketing to generate and evaluate: - Business Opportunities - Cooperation Opportunities - Internationalization Processes - Knowledge and Technology transfer - Best Practices Exchanges
  • 9. media haka Products and services Open innovation Live Formats Company Overview We can expand an innovation event using: Innovation Journalism Media Performance - Content Curation - Interactive Installations - Video Production - Data Visualization - Instant Blogging - Real Time Networking - Social Media Dynamization - Alternate Reality Actions - Database generation - Ebooks production Roma 2010. Interactive Installations combining web contents and immersive ambients
  • 10. media haka Products and services Open innovation Live Examples Company Overview SoMeS - “Social Media Sculpture” Mobile World Congress 2012 - Barcelona Is a site specific interactive installation based on - Instant blogging a software which enables to create and energize - Videotagging a network in real time, mapping the connections - Social media dynamization between people and displaying it in Data Art. - Production of two instant ebooks The software was presented on 16th June - Mobile Industry trend media watching at SonarPro 2011, Barcelona.
  • 11. media haka Calendar Open innovation Live Selected Events Company Overview 2012/05/16 / Forum PA / Roma 2012 /05/05/ B/art Conference / Barcelona 2012/04/24 / Tech Demo Day / Barcelona 2012/03/23 / Codemotion / Roma 2012/02/27 / Mobile World Congress / Barcelona 2011/11/25 / BeMyApp / Bari 2011/11/7 / Global Forum / Bruxelles 2011/10/20 / Systemica Complexitiy European Symposium / Bruxelles 2011/10/19 / SMAU / Milano 2011/09/15 / CCCB 2.0: de la interacción a la co-creación / Barcelona 2011/06/17 / 20th EBN Congress / Toulon 2011/06/16 / Sonar Pro / Barcelona 2011/05/04 / TecArtEco / Lugano 2010/12/01 / Festival dell’Innovazione / Bari 2010/11/06 / MyMedia / Firenze 2010/10/23 / Festival della Creatività / Firenze 2010/10/09 / Ten 10 / Roma 2010/06/16 / HIT / Barcelona
  • 12. media haka Products and services Innovation World Tour Company Overview The members get the benefits of an intensive open-innovation digital program developed in a 90 days route. 2013 Tour Stages: Stockholm Rio de Janeiro São Paulo Los Angeles Tokyo Maputo Barcelona
  • 13. media haka Products and services Education and Training Company Overview - elearning - learning objects - edutainment - educational performances - blended formats - ebooks - videotrainings - mobile apps Key Products: - Digital Kamate: social media training. - CLC (Complex Learning Context): digital extension of a traditional course. Manga rapresentation of Deriva Cat and - NIC (Natural Interface Conference): Ippocrate Pop: two CMC 3D educational media performance made with (cross-media characters) used by Media Haka for motion capture technology. educational formats
  • 14. media haka Partners and Customers Company Overview Consortium LICIT (Living City): City Administration of Nova Key Partners: CRS4 (Center for Advanced GARR (The Italian Accademic & Gorica Barcelonactiva (Development Studies, Cagliari) Research Network) City Administration of Embres Agency of the City Council of Think! Foundation (Innovation Postdam Institute for Climate et Castelmaure Barcelona) Knowledge Foundation) Impact Research ISIA Design Florence Creamedia (Public start-up Sardegna 2.0 (Sardinian Accademia della Crusca FakePress (Creative Company) program from the media and Business Network) (Institute on the Italian creative sectors in Barcelona) Urban Experience (Territorial Public Art Lab (Research Lab language) Berlin) Tecnopolis (Tech Park, Bari Italy) Innovation Network) University of Nova Gorica Fraunhofer FOKUS Institute for Sardegna Ricerche (Tech Park, University of Edimburg Cagliari) Open Communication Systems Senate Department for Urban Berlin Development, City of Berlin City of Florence, counselor to Innovation
  • 15. media haka Milestones Company Overview 2012 Tech Demo Day - in the 100 best tech startup of Barcelona area. 24 April Barcelona [Spain] 2011 Global Forum - Digital communities dynamization in the innovation ecosystem. 7-8 November Brussels [Belgium] 2011 Systemica Complexitiy European Symposium - Remip: eHealt smart network building. 20-21 October, Brussels [Belgium] 2011 SMAU - in the top 100 smart enterprises of the italian start-up scene. 19-21 October Milan [Italy] 2011 SonarPro - SoMeS “Social Media Sculpture” . 16 June Barcelona [Spain] 2011 20th EBN - the DigiBic Award winners - Category “Creative Marketing, breaking the rules fast” 15-17 June, Toulon [France] . 2010 Creamedia Barcelonactiva - program for creative industries. 16 November, Barcelona [Spain] 2010 Foundation, 10 august. Barcelona [Spain]
  • 16. media haka Team Company Overview Fabrizio Palasciano media performer, co-founder and CEO nd CEO Monica Mureddu history passionate, co-founder and managing director Fabrizio Zippo and managing director code passionate. IT director Paola Micalizzi cross-media maker Ira Vovos philosopher and researcher eraction design
  • 17. Media Haka C/ Balmes 167, 3°2° 08008 Barcelona (Esp) +34 931763074 info@mediahaka.com www.mediahaka.com