Media comparison mark1162

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This document compares the media outlets Glamour Magazine, Cosmopolitan Magazine, and The Sun Newspaper. It provides data on their monthly/daily circulations, costs per copy, advertising costs and formats, total readership demographics, and references for the data sources. Glamour and Cosmopolitan have circulations around 300,000-400,000 copies monthly while The Sun sells over 2 million copies daily. Advertising costs vary by outlet and ad format, with prices generally higher for magazines than newspapers. The magazines and newspaper reach different percentages of adult demographics.

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MEDIA COMPARISON
Glamour
Magazine, Cosmopolitan
Magazine and The Sun
Newspaper.

CIRCULATION
 Glamour

Magazine:
400,371 copies monthly.
 Cosmopolitan Magazine:
300,255 copies monthly.
 The Sun Newspaper:
2,043,810 copies a day.

Cost
 Glamour

Magazine cost £2 per copy.
 Cosmopolitan Magazine cost £3.70 per copy.
 The Sun Newspaper £0. 40 Mon to Friday and £0.60 on
weekends per copy.

Advertising Cost
Glamour Magazine







Format
Display
Display Colour DPS
Display Colour Page
Inside Back Cover
Outside Back Cover

Cosmopolitan Magazine

Price




£49,832.00
£24,916.00
£37,382.00
£47,066.00







Format
Display
Display Colour DPS
Display Colour Page
Inside Back Cover
Inside Front Cover
Outside Back Cover

Price
£26,062.00
£13,031.00
£23,042.00
£23,042.00
£23,042.00

Advertising Cost Cont.
The Sun Newspaper
Format
Classified
Classified Colour SCC
Display
Display Colour Half Page
Display Colour Page
Display Colour SCC

Price
£233.00

£30,526.00
£55,502.00
£233.00

Total Readership













Glamour Magazine
NRS
Adult ABC1 Adult C2DE Adult Women
Total
753
386
1076
Percentage
2.70%
1.60%
4.10%
Cosmopolitan Magazine
NRS
Adults ABC1
Adults C2DE
Women
Total number 850
503
1231
Percentage 3.10%
2.10%
4.70%
The Sun Newspaper
NRS
Adults ABC1 Adults C2DE Women
Total number 2010
4113
2603
Percentage
7.30%
17.40%
9.90%

Circulation Breakdown
 Cosmopolitan Magazine
 Glamour

Magazine

Reference
 http://www.abc.org.uk/Certificates/18566042.pdf

Accessed on 25/01/2014.
 http://www.abc.org.uk/Certificates/18572948.pdf
Accessed on 25/01/2014.
 http://www.abc.org.uk/Certificates/18776384.pdf
Accessed on 25/01/2014.

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Media comparison mark1162

1. MEDIA COMPARISON Glamour Magazine, Cosmopolitan Magazine and The Sun Newspaper.

2. CIRCULATION  Glamour Magazine: 400,371 copies monthly.  Cosmopolitan Magazine: 300,255 copies monthly.  The Sun Newspaper: 2,043,810 copies a day.

3. Cost  Glamour Magazine cost £2 per copy.  Cosmopolitan Magazine cost £3.70 per copy.  The Sun Newspaper £0. 40 Mon to Friday and £0.60 on weekends per copy.

4. Advertising Cost Glamour Magazine       Format Display Display Colour DPS Display Colour Page Inside Back Cover Outside Back Cover Cosmopolitan Magazine Price   £49,832.00 £24,916.00 £37,382.00 £47,066.00      Format Display Display Colour DPS Display Colour Page Inside Back Cover Inside Front Cover Outside Back Cover Price £26,062.00 £13,031.00 £23,042.00 £23,042.00 £23,042.00

5. Advertising Cost Cont. The Sun Newspaper Format Classified Classified Colour SCC Display Display Colour Half Page Display Colour Page Display Colour SCC Price £233.00 £30,526.00 £55,502.00 £233.00

6. Total Readership             Glamour Magazine NRS Adult ABC1 Adult C2DE Adult Women Total 753 386 1076 Percentage 2.70% 1.60% 4.10% Cosmopolitan Magazine NRS Adults ABC1 Adults C2DE Women Total number 850 503 1231 Percentage 3.10% 2.10% 4.70% The Sun Newspaper NRS Adults ABC1 Adults C2DE Women Total number 2010 4113 2603 Percentage 7.30% 17.40% 9.90%

7. Circulation Breakdown  Cosmopolitan Magazine  Glamour Magazine

8.  The Sun Newspaper

9. Reference  http://www.abc.org.uk/Certificates/18566042.pdf Accessed on 25/01/2014.  http://www.abc.org.uk/Certificates/18572948.pdf Accessed on 25/01/2014.  http://www.abc.org.uk/Certificates/18776384.pdf Accessed on 25/01/2014.