Presentation on Social Media for Business delivered by Joanne Sweeney-Burke, Director Media Box, to Omagh Enterprise Centre as part of European SME Week 2011. The top tips of facebook, twitter, LinkedIn, Business Blogging and Online Video. Copyright to Media Box. Created and designed by Joanne Sweeeny-Burke, Director Media Box, Letterkenny, Co. Donegal, Ireland.
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23. TwitterâŠMarketing
Twitter is a website, owned and operated by Twitter Inc., which
offers a social networking and microblogging service, enabling
its users to send and read other users' messages called tweets.
Tweets are text-based posts of up to 140 characters displayed on
the user's proďŹle page. Tweets are publicly visible by default,
however senders can restrict message delivery to their friends
list. Users may subscribe to other users' tweetsâthis is known as
following and subscribers are known as followers.
- Wikipedia
24. WhyâŠTwitterâŠforâŠBusiness?
⢠Reach and interact with like-minded businesses and a
wider
online audience
⢠Deepen your customer relationships
⢠Attract new customers
⢠Forge relationships with other businesses engaging in
online
communications
⢠Encourage Word of Mouth marketing for your business
⢠Improve customer services (e.g. Eircom, UPC)
37. WhyâŠLinkedInâŠforâŠBusiness
⢠Manage the your public professional proďŹle
⢠Reach potential clients, service providers and subject
experts
⢠Create and collaborate on projects, gather and share
data
⢠Be found for business opportunities and ďŹnd potential
partners
⢠Gain new insights from discussions with like-minded
businesses
⢠Discover inside connections that can help land jobs &
close deals
⢠Post and distribute job listings to ďŹnd the best talent for
your company
42. BusinessâŠBlogging
WhatâŠisâŠit?
"AâŠblogâŠisâŠaâŠwebâŠpageâŠmadeâŠupâŠofâŠusuallyâŠshort,
frequentlyâŠupdatedâŠpostsâŠthatâŠareâŠarranged
chronologicallyÂlikeâŠaâŠwhat'sâŠnewâŠpageâŠorâŠa
journal."
TheâŠtermâŠisâŠactuallyâŠweblogsâŠcoinedâŠbyâŠJornâŠBargerâŠinâŠ1997.
A blog is a type of website or part of a
website. Blogs are usually maintained by an
individual with regular entries of
commentary, descriptions of events, or
other material such as graphics or video.-
Wikipedia
56. TheâŠSocialâŠMediaâŠStrategy
Set Goals: e.g.I want to increase awareness of my company by driving
brand reputation; I want to secure x no. of attendees to my event via
social media)
Implement: Decide on a timeframe for the campaign? Be realistic. Decide
on the communication channels; have a different conversation on each;
be visual; have a voice; have exceptional and engaging content.
Measure: Are people listening? What are they saying? What are the
number of enquiries? Any sales? Is the phone ringing more than before?
Is there better WOM? What has happened to your brand reputation?
Evaluate: Were your goals met? If not, what can you say is different now
than before?
57. ROIâŠShouldâŠDeliver
⢠Search Engine Results and Visibility
⢠Website Traffic and Time on Site
⢠Creating a Community of Brand Ambassadors
⢠Customer Service & Loyalty
⢠Sales and Word of Mouth Referrals
⢠Increased Productivity
⢠Reduced Overheads
⢠Product/Brand Awareness
⢠Reputation Management
⢠New Strategic Alliances
⢠Research & Consumer Insights
⢠Innovation & New Product Development
⢠Global Reach