2. The image The tagline
The close up shot of both faces is The tagline ‘Chucky Gets
mysterious as you can only see Lucky’ is a mysterious
half a face which hides half of the tagline which gets
identity, keeping the audience audience thinking of who
thinking. The image is in black and Chucky is and what the
white however the image on the concept is behind the
left has stiches whereas the story as the tagline does
image on the right does not which not give away the story
shows the image on the left may but it gets the audience
be the villain of the story. The thinking who chucky.
image fades into the darkness
again giving a mysterious vibe and The Title
hiding identity.
The ‘bride of’ is in red which
The Extra Strapline connotes danger, blood,
‘The Honeymoon’s going to be a death and passion, making it
killer’ links in with the title stand out from the dark black
‘Bride’. This extra strapline gives background whereas
away a bit of the story as the ‘CHUCKY’ is in white and bold
world ‘killer’ may indicate to a text which shows whoever
slasher movie. This conforms to ‘chucky’ may be is more
Barthes pleasure of Text theory dominant and also the lead
where the audience guess what character as the text is very
will happen and seeing this bold and strong.
strapline gives them pleasure to The Credits
go watch it. There is information of the producers and all the people
The Date
involved in making ‘The bride of Chucky’. The production The date is at the very bottom of the
logo makes dedicated members of the audience wanting page and it is ironic that the film will
to go and see the film because they know that it is a big be releasing on Halloween.
budget and at high quality.
3. The image The tagline
Having the image of the house The film ‘SAW’ and
in the background instantly tells ‘PARANORMAL ACTIVITY’ have
us that the location will be set been successful films in the past.
in a house. We can also see a Fans of ‘SAW’ and PARANORMAL
shadow in the window of a hand ACTIVITY’ are likely to go watch
which confuses the audience the film and this conforms to
between the supernatural and Barthes pleasure of text theory
slasher genre. The medium close where the audience guess what
up shot of the boy has his eyes will happen and seeing this play
scratched out which indicates out gives them the pleasure.
that he may be possessed and The Title
he may be the lead character as The title ‘INSIDIOUS’ is in white
his placed in front of the house. which stands out and it sums up
The sky in the image is dark and the content of the film and the
gloomy which is a horror supernatural subgenre it
paradigm as horror movies do belongs to. This is Barthes
not show a bright sunny day as it ‘’Pleasure of text theory in
is always dark. action as the audience can guess
what the film is about but want
Fan comment
to view the film to see it play
‘SO SCARY’ instantly draws in out.
the audiences attention as the 5
The Credits Website The Extra Strapline
star awarded film attracts the
There is information of the producers Website is The extra strapline gives away a
audience to believe in the
and all the people involved in making given to bit about the film because we
comment and so that the
promote the now know that the house is not
viewers can go and watch the ‘Insidious’. The production logo makes
dedicated members of the audience film further. haunted but the boy maybe. This
film.
wanting to go and see the film because may make the audience want to
they know that it is a big budget and at go watch the film to find out who
high quality. is haunted.
4. The Title The image
The title ‘Demonic Toys’ is The image of toys and a clown
written in two different fonts. looks creepy and the extra strap
‘Demonic’ emphasises on the line makes it even more scary as
genre of demons and the strapline connects to the
supernatural horror where toys image. The toys are directly
become alive. The crayon style looking at the audience. The
text of ‘Toys’ emphasises on the background looks like a fire
child like behaviour as children which resembles danger. The
play with toys and crayons. image takes up most of the
poster and the image makes the
poster look more dramatic with
the green background.
The Extra Strapline
The strapline ‘They want to play
with you’ talks to the audience.
The ‘you’ positions the audience
in the victim’s place which
The Credits creates fear. The font is coloured
in blue which stands out against
There is information of the producers the black background.
and all the people involved in making
‘Demonic toys’. However this is a old
film which was made in 1992 where
the technology was not so advanced as
today but the movie was still a big hit.
5. The Banner The Masthead
The masthead is bold and
The yellow colour font stands eye-catching with red which
the banner out from the dark connotes danger with the bright
background. The yellow is yellow outline. The masthead is
constantly used throughout the placed in front of the image
magazine keeping white and making the masthead stand out.
yellow and a bit of red as the In addition this magazine is not
theme colour. well known as the ‘Empire’
magazine normally places there
The image images in front having the
masthead hidden behind as
The medium close up shot is
many people are aware of the
very bold and stands out as the
magazine.
cuts in the dolls face are sharp
and edgy making the magazine
look eye catching. The knife The main cover line
which is a horror paradigm has
been used as an image which The main cover line ‘’Child’s
reflects another image in the play’’ relates to dolls, children
knife of another doll. and playing. The main cover line
is tilted which may show
Barcode something is wrong relating to
the knife and fearful image in
The barcode is positioned on the the background.
bottom left hand side in a Website
vertical position. A barcode is There is a website link placed on
necessary for it to be scanned in the right hand side at the
the shops. bottom of the page for fans to
get more information on about
the magazine.
6. The Banner The Masthead
The green font colour of the The issue number, price and date of
banner blends it with the green publication are positioned between
theme of the magazine keeping the the ‘’M’’ which is a convention for
colours simple to green, white and Empire magazine. The small font is
black throughout. The banner not very noticeable for readers as a
provides an incentive for readers result, it is the last thing readers
who my wish to collect the covers. look at. The ‘’Empire’’ has a green
It is positioned at the top of the outer glow which correlates with the
page making it visible for readers. green colour scheme.
The Film Title The image
It is clear as to what film this The image is a extreme close up shot
edition will feature as it is shown of as Joker which instantly stands out
on the front cover. The from the other magazine covers on
juxtaposition in ‘’summer’’ and the shelf. The readers are attracted to
‘’scary’’ mirrors the juxtaposition the front cover through direct eye
of the ‘’mass murdering clown’’ contact. The red paint on the lips and
which conveys that the film will be smeared across the face could be
unique. blood which highlights the sadistic
The cover line nature of the clown. The white fast
gives him a ghostly, pale, deathlike
The cover line invites the reader Extra cover line appearance which creates fear for
to take a glimpse of the articles readers alongside the creepy smile.
The cross is a conventional tool in Empire
featured inside and a ‘’12 page
magazine covers and here it provides a neat
career special’’ on Eastwood’s Barcode
ordering of the extra cover lines. Other films are The barcode is positioned on the
career is likely to make his fans
featured on the front page with short bottom left hand side in a
want to purchase the magazine.
description to engage readers. vertical position. A barcode is
The white font stands out against
the green background making it necessary for it to be scanned in
stand out on the cover. the shops.
7. The Banner The image
The banner features yellow text The main image is of the
that states three main areas of showcased film which is
horror which the magazine focuses insidious. Face is centred and
on. the light source is a candle,
while the background is dark
and scary. The image is
Masthead mysterious as the eyes have a
black shade and the image
Sharp, font, made to look like fangs
blends in with the dark black
from each side, and they are made
background.
to look even more like fangs
because they are white with blood
on them. The cover line
Cover lines are coloured in
The plug white and red keeping the
coloured theme the same
This text tells readers that they can throughout the magazine.
expect four posters included within Like most magazines
the magazine, this will encourage ‘Fangoria’ shows readers what
them to buy it. to expect within the
magazine.
The magazine has a very old fashioned feel to it. The font used is
Four films on a video reel that is
the kind you would find on a 1960s painted horror magazine. By
most likely the films that are listed
looking at this magazine and the demonic toy poster and the new
above or are included in the
empire magazine you can see how technology has changed and
magazine at some point.
developed and how the conventions of magazine and posters have
stayed the same.
