This eBook will help you assess whether your Media and Entertainment company needs workspace transformation based on industry trends, evolving workspace needs, and a ‘Workspace Transformation Checklist’. Backed by comparative studies of different work platforms, the eBook also discusses how Google Workspace’s cloud-native work tools empower your teams to fill in the gap between audience demands and the media content supply deficit. Also, we have included a representation of a work scenario where your talent, ideas, and the right technology can together enable you to engage your audience. Get the complete free digital copy here: https://bit.ly/3o4xddX

1. Digital Workspace
Recommendations for
Media, Publishing &
Entertainment
Companies
Workspace
Transformation
Checklist
inside ->

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3. Media and Entertainment (M&E) industry has always been in a state of flux.
From limited television networks to umpteen number of OTT services to
news updates with no apparent delay in reporting - the changes have
been brought about by shifts in audience demographics and consumption
patterns, and technology that redefined how content is produced,
distributed, and consumed. And the M&E industry has been agile to evolve
and adapt to these changes in the past.
There were predictions at the advent of 2020 on how the industry is set to
grow further. Deloitte Global predicted that by the end of 2020, 50% of
adults in developed countries will have four or more online-only media
subscriptions [1]. Despite global disruption, fixed broadband will reach a
billion households in 2020, with unique mobile internet subscribers
peaking to 3.4 Bn by the year end. Data consumption is speculated, and
rightly so, to see strong growth and consumption via smartphone is
expected to witness its largest jump [2].
COVID-19 has accelerated these predicted growth trends; new habits are
being formed and mobile and other digital screens have become the
staple for education, entertainment, and news. If we talk about streaming
services alone, at the peak of nationwide shelter-in-place orders across
the U.S. during the pandemic, the weekly time spent watching connected
TVs rose to more than 1 Bn hours. And such high levels of connected TV
use is expected to continue in the new normal [3].
While the pandemic brought a boom in the consumption of media, it also
limited the M&E industry’s fuel - the creative and operational workforce of
the industry - thus impacting the ability to be agile in a restrictive work
climate. It’s not just the audience that is distributed, the creative and
production units are too. The creative production teams are locked up in
their homes impeding creation and delivery of fresh content, leaving a
difficult-to-address gap in the demand and supply chain of the M&E
industry. Theatres, studios, production houses are shut down. Even in
cases where the operations continue, only a few employees are able to
operate in an office or a studio supported by colleagues from remote
locations. The inability to brainstorm from the same room, see an idea take
shape, and execute it is turning out to be one of the weakest links in the
supply chain of content in this pandemic.
In the beginning of 2020, Ernst and Young conducted a survey of
over 350 Media and Entertainment industry leaders across the world
and from various sub-industries. About 25% of the leaders said
transforming IT systems is critical to achieving their strategic goals
[4]. We can positively expect an increase in this number if we
re-conduct the study now.
The audience is digitally equipped to consume content. It just follows
that the editors, content creators, and producers are connected in a
digital web of work, no matter what their physical locations.
The question is no more about whether M&E companies need to take
the digital route to be in business. The question is how to connect
your distributed teams with a coercive digital work platform where
work happens the same way it would happen in the office.
Now, providing a digital workspace to the employees is as important
as providing a digital experience to the audience. It is imperative to
meet the skyrocketing demand for content and entertainment.
A digital workspace is also an opportunity. Cloud technology leads to
process efficiency, which in turn will lead to lowering of the gestation
period of your content. Your teams will get more creative freedom
and time as they won’t be tied up in IT maintenance and unscalable
tools. And it secures you against any possible future disruption.
This eBook is a recommendation to the M&E leaders to assess (a)
your current work state and (b) the right tools to connect your
distributed teams so that you meet your increasing audience
demand and turn the tide to your favor.
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4. 43% of respondents in a survey said data management is
primary for the next stage of the development of their M&E
business [13].
Your media data is powerful and we want to help you make
better use of your content with Big Bang Data, our M&E special
edition video series.
Creation of content ingestion and distribution pipeline, data
warehousing, NLP, and smart analytics dashboard are just a few of
the many ways in which M&E businesses are reaping results.
From this curation of success stories, know more about how
media companies are leveraging cloud, data, and ML to
consistently engage their audience with quality content.
As a business leader, have you seen your workforce coming to
value a collaborative, effective, transparent, and happy work
environment more and more, even more than the perks?
Listen to all the podcast episodes by Vidushi Bhatia, CMO at
MediaAgility. She talks about some cultural and technological
changes needed to make work meaningful for everyone.
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Learn More Listen NowWatch Now

5. Read the complete eBook
Get Your Free Digital Copy