1. Third Sector,
London 4th February 2010
“Staying relevant in a wired
world”
Steve Bridger
Builder of Bridges
@SteveBridger

2. Charities Staying relevant in
a wired world
@stevebridger
4 February 2010
#media140 #smwldn

3. I help charities unlearn stuff and
trust more of their own people to
participate online to support
insight, collaboration, transparency,
advocacy & philanthropy
@stevebridger

4. Can we agree on one thing?
@stevebridger

5. 1
This new stuff - let’s call it social media - is
disruptive and transformative inside
the organisation
@stevebridger

6. Can we agree on one thing?
@stevebridger

7. two things?
Can we agree on one thing?
@stevebridger

8. 2
It’s still about relationships
@stevebridger

9. @stevebridger
http://www.flickr.com/photos/ceruleandepths/1693238000/

10. “It is difficult to get a man to
understand something when his
salary depends on his not
understanding it”
Upton Sinclair
@stevebridger

11. organisational dependency on hierarchy

12. organisational dependency on hierarchy

13. organisational dependency on hierarchy

14. organisational dependency on hierarchy

15. “I'm convinced that eventually every
member of staff will need to have some
level of responding power and be empowered
to use social media to communicate and build
relationships with the people around them”
@willmcinnes
@stevebridger

16. @stevebridger

17. @stevebridger

18. don’t make
social media
another
@stevebridger

19. don’t make
social media
another silo
@stevebridger

20. charity staff who feel
comfortable
participating
code o f conduct? tr ust the hiring
decision?
supporters / potential
supporters
@stevebridger

21. aspirational transactional
challenges for traditional charities
the changing giving experience
self-organising,
accountability &
peer-to-peer,
instant campaigns scrutiny
aggregation
of small acts
platform to
more
real-time make
connected
web supporters look
experiences
good
regulation
social
computing earmarked
focused micro-
vs
payments
general funds
return on
attention
mobile
borderless
donor
global citizens
‘intimacy’ global reach
impact
reporting
donations
big online still only
contributions
still matter
permission interruption
governance 3%
Steve Bridger | 04.02.10 | original scribbly doodle by @davegray - remixed with permission

22. closed vs open
@stevebridger

23. Thank you... and enjoy the rest of the day
@stevebridger
http://www.flickr.com/photos/ceruleandepths/1693238000/

24. Thank you!