A strategic pitch for Tinder Plus for competitive, strategy competition, Griffin Farley's Search for Beautiful Minds 2015, hosted by BBH New York. Presented at Google NY and won 1st place along with team members Rohan Patrick, Michelle Calabro, Hannah Tabor, and mentor Tom Callard.
6. PERCEIVED
AS A GAME
"It’s an addictive cross between
online dating, Am I Hot or Not
and Fruit Ninja.”
- The Guardian
7. SERIOUS ONLINE
DATERS ARE ON
OTHER SITES
“Not only is the percentage of
people willing to pay for a
dating app phenomenally low,
but the use-case in which a
person is willing to, has little to
do with Tinder’s value
proposition.”
- Huffington Post
8. FOR MOST PEOPLE,
FREE TINDER
IS ENOUGH
“I wouldn’t ever pay for Tinder.
Part of the reason I’m on Tinder
and other dating apps is
because I don't want to pay for
costly online dating sites.”
- Chicago Tribune
9. HOW DO WE SHOW VALUE
IN PAYING FOR TINDER PLUS?
16. “THE MAJOR NEW MOVE ACTIVITY
TAKES PLACE AMONG 18-34 YEAR OLDS,
WITH PEOPLE IN THEIR 20s MAKING UP
THE BIGGEST CONCENTRATION
OF ANNUAL MOVES.”
- Melissa Database
31. APARTMENTS.COM
PARTNERSHIP
Make the first move and explore
your neighborhood with
Venture to Smorgasburg to share some lunch while
overlooking the Manhattan skyline
Karaoke at Duckduck helps you break the ice.