Presentation on Publicity, event and corporate advertisement

1. Presentation
On
Public Relation, Publicity, Sponsorship, Event & Corporate Marketing
Team: Player

2. Team: Player
Arafat 4319 Raihan 4322 Ariful 4341 Anwar 4341Manowar 4311 Rashedul 4316
We are going to share how this topics influence to achieve organization’s goal

3. IMC
Advertising
Publicity &
Public
Relation
Personal
Selling
Direct
Marketing
Internet
Marketing
Sales
Promotion
Team: Player
Presenter: TLOut Line

4. Publicity is way of mass communication. Publicity comes from reporters, columnists and journalists.
It can be considered as a part of public relations as because its not any paid form for organization.
Giving public speeches , giving interviews, conducting seminars, offering charitable donations ,
inaugurating mega events by film actors, cricketers, politicians, or popular personalities, arranging
stage show etc that attract mass media to publish the news about them.
Publicity
Team: Player
Presenter: Raihan
ID: 4322

5. Characteristics
Meaning Nonpaid
form
Various
media
Objectives Credibility costs Effect
1.Publicity is the low cost or cost option.
2. Publicity helps one business to establish.
3. Publicity can help in the development of partnerships and strategic alliances.
4. Publicity builds credibility and propels ones into competitive position.
5. Publicity secure promotional tool (if positive)
Team: Player
Presenter: Raihan
ID: 4322Publicity

6. To earn publicity understanding it is non paid form of the organization have to execute program of
action and identifies the policies, procedure with the public interest which evaluates the public
attitudes.
Team: Player
Presenter: Ariful
ID: 4341
It is a type of communication in the form of news items or story which conveys the information about product,
service or about the idea in the media. It can be negative or positive. But it can be true or real .It is more
creditable then advertisement
Publicity

7. Introduce a product with
little or no advertising
Provide a value-added
customer service
Build brand-to-customer bonds Influence the influential
Team: Player
Presenter: Ariful
ID: 4341Publicity

8. Advantages Disadvantages
Taking advantage of newspaper and magazine
editorial calendars
Many people under 40 don’t read newspapers
Readers clip articles and pass them along to
friends
Lead times for various types of print media can be very
confusing
Possibilities of reprints Errors appear in print forever
Advertisement is a necessary part to promote a product initially and to let people know about your
product so that they know that they are buying the right thing which is being advertised .Once a
product is advertised and people have purchased it and have used it then they make their opinion and
share their experience of the product with other people. This process of prompting the product
directly by users is called publicity which is non-paid from of advertisement since it’s done directly
by the users and publicity is no doubt factor in the increase or decrease of corporate sales of a
company
Publicity
Team: Player
Presenter: Ariful
ID: 4341

9. ‘Sponsorship’ is a form of promotion, often considered PR, where a firm provides support for an event, venture,
organization, person or charity by providing money or other resources in order to obtain positive publicity. It is an
increasingly common form of promotional activity. This is usually in return for advertising space at the event or as
part of the publicity for the event.
Sponsorship
Team: Player
Presenter: Manowar
ID: 4311

10. Sponsorship
Financial
Sponsors
In-Kind
Sponsors
Media
Sponsors
Location
Sponsors
Labor
Sponsors
Signature
Sponsor
Sponsorship can be an effective way to raise brand awareness and increase sales. Sponsors are
individuals or corporations that provide financial or alternate forms of support to others. In the
business world, sponsors are companies that pay money in the form of a sponsorship to support a
program or event, and in exchange, get public recognition for that support. These entities are called
corporate sponsors.
Types of Sponsorship
Team: Player
Presenter: Manowar
ID: 4311

11. Financial Sponsors: A financial sponsor pays a set amount of money in exchange for benefits
outlined in a sponsorship agreement.
In-Kind Sponsors: In-kind sponsors donate goods or services rather than cash as their sponsorship offering.
Types of Sponsorship

12. Media Sponsors: A media sponsor is a company that finances or secures media coverage for an
organization, program or event. For example, a media sponsor may pay for an advertisement in a
local paper, or foot the cost of putting up a billboard or filming a television commercial
Location Sponsors: A business may offer the use of its facilities as a form of sponsorship
Types of Sponsorship

13. Relevance The event, organization, or cause you are considering sponsoring must have
some degree of relevance to the services or products you provide.
Brand fit A computer company sponsoring a gaming event using a game that is not
compatible with its computer makes no sense and may be counter-
productive.
Campaign of Tobacco stop
Mission alignment The interests of the event or organization should not conflict with the
interests of the company. A tobacco company sponsoring a cancer
awareness walk may not work out that well for the tobacco company.
Business result The company must have a reasonable basis to believe that the sponsorship
will create a tangible business result. It doesn't necessarily have to produce
a profit, but it should at least increase company awareness, brand
awareness, or help foster a positive view of the company.
Criteria for Sponsorship
Team: Player
Presenter: Manowar
ID: 4311

14. Advantage Disadvantage
Brand enhancement Negative image association
Awareness raising Lack of control
Access to niche markets Sponsorship clutter
Generate or increase sales Ambush marketing
Perception Towards Sposorship
Sponsorship given the propensity of consumers to associate sponsors with the event they promote, it is important
for companies to select events that are appropriate with their product or corporate image. Sponsorship that
involves hospitality always appeals to companies.
Team: Player
Presenter: Manowar
ID: 4311

15. Event marketing describes the process of developing a themed exhibit, display, or presentation to
promote a product, service, cause, or organization leveraging in-person engagement. Events can
occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these
activities can occur through various inbound and outbound marketing techniques.
Event Marketing
Team: Player
Presenter: Rashedul
ID: 4316

16. Branding and Awareness A key reason for a business to participate in an event is to establish and
build its brand. Event marketing allows your company to cultivate and
express its identity firsthand.
Lead Generation Another important reason businesses choose to participate in an event is to
generate leads.
Customer Engagement and Upsell Events offer an unparalleled level of customer engagement, with an
opportunity for positive personal interaction that builds loyalty.
Education No matter what type of event you are at, it is critical to impart knowledge
that the audience will value—and that sets your company apart.
Importance of Event Marketing
Team: Player
Presenter: Rashedul
ID: 4316

17. Online Events: It was an online communication of GP in Social Media.
Common Types of Event Marketing
Team: Player
Presenter: Rashedul
ID: 4316

18. Webinars: Instant real-time communication with the target audience.
Team: Player
Presenter: Rashedul
ID: 4316Common Types of Event Marketing

19. Live at
All Time
Bread
DITF 2017
Live Streaming Events: These are live events that you can stream to your viewers. You can conduct
these with a simple webcam or employ a full production crew for higher quality broadcasting.
Common Types of Event Marketing
Team: Player
Presenter: Rashedul
ID: 4316

20. Tradeshows: A tradeshow is a physical gathering of individuals in a particular industry or
profession in a forum that typically features numerous companies in a specific market.
Common Types of
Event Marketing
Team: Player
Presenter: Rashedul
ID: 4316

21. Conference & Press meet: Conferences are often company-specific marketing events that gather
attendees for the purpose of delivering information such as a user summit. These events tend to be on
the larger side, and are held by companies for training or educational purposes.
Team: Player
Presenter: Rashedul
ID: 4316
Common Types of
Event Marketing

22. 7 KPI to Events That Outperform Expectations
Team: Player
Presenter: Anwar
ID: 4341
1. Set realistic and targeted goals up front- ROI is not just something you consider after the event, you
must plan for ROI from the outset and continue measuring ROI after the event. Your goals should not be limited
to only registration and attendance models. The best goals will get into pipeline and revenue impact.
2. Incorporate a strong theme and be creative- Whether you are partaking in a virtual or physical event,
delivering a cohesive look and feel helps create a seamless brand experience.

23. Team: Player
Presenter: Anwar
ID: 4341
3. Include multiple touches in your promotion- When putting so much time and energy into planning
your event, you want to make sure that you do the promotion right. To generate the highest amount of
registrants, you need a mix of email, social, public relations, and other types of paid promotions to get the
biggest bang for your buck.
4. Segment your promotions to reach the right audience- No matter what sort of promotion you are
using, segmentation is vital to getting the right attendees registered for your event.

24. 5. Include Social Media in Your Event Plans: Being active on social networks before, during,
and after your event is crucial for success. Since events are in real-time, attendees often use
social networks to engage with other participants in a live environment.
*Twitter *Facebook *Google+ *Linkedin
6. Base measurement around proving ROI: When it comes to measuring ROI, every company is
unique in their level of sophistication and what they want to track.
7. Be the first to follow-up with attendees and non-attendees alike-Making sure of proper event
follow-up will set you apart from the competition and keep you fresh in the minds of your
prospects. Always plan your follow-up strategy before the event begins—email follow-ups
should be written and designed, offers should be decided on, and any other call-downs should be
planned.
Team: Player
Presenter: Anwar
ID: 4341

25. 1. Going in Blind
2. Not Knowing How Much Staff You Need
3. Forgetting Relevant Conversations
4. Missing Deadlines
5. Not Standing Out from the Crowd
5 Event Marketing Mistakes to Avoid
Team: Player
Presenter: Anwar
ID: 4341

26. Team: Player
Presenter: Arafat
ID: 4319
Corporate advertisement is concerned about to promote its brand in
corporate arena rather than promoting its products & services.
To be more specific it promotes the organization.
Its an extension of the PR function.
ADVERTISEMENT

31. To build relation with any one need to go close to him its universal. Need involvement & attachments
with emotion to create positon in mind of individuals.
Sometimes need to go more intensely closer to create trust.
Corporate Advertisement
CorporateAdvertisement
Image
Enhancement
Creation of
Position in Cause
Seeking
Involvement
Team: Player
Presenter: Arafat
ID: 4319

32. Image Advertising
Advocacy Advertising Event Sponsorship
Cause-related Advertising
Hall of Frame

33. Factors effecting Corporate Advertisement
6 Factors
1. Organizational Identity
(“Who are we as an organization?”)
2. Corporate Identity
(Company Name, Logo, slogan, Buildings, Décor, Uniforms, and Company Colors)
3. Corporate Branding
Corporate identity and Culture, Sponsorship, Employment applications and over
all brand extensions
Team: Player
Presenter: Arafat
ID: 4319

34. 4. Corporate Image
Mental picture that springs up at the mention of a firm's name
Ex- Destiny Bangladesh VS Apple
5. Corporate Communication
(All internal and external communications aimed at creating favorable point of view)
6.Corporate Reputation
(Collective judgments of a corporation)
Factors effecting Corporate Advertisement
Team: Player
Presenter: Arafat
ID: 4319

35. Through relation build business

36. Conclusion
All genius are in same market with same weapon.
But vision, offers, target market and position are not same so have to be more conscious
about own target so that we can find out the best way to reach destination in time.
Thanks to all….
Conclusion