2. INTRODUCTION
• The Population of Bangladesh is increasing day by day but the land are decreasing more double.
• Farmer still doing traditional farming.
• Vertical Farming is the process of growing crops in vertically stacked layer.
3. WHYTHIS IS BENEFICIAL ?
• Reliable harvest
• Optimized energy usage
• Low labor costs
• Low water use
TECHNOLOGY
• Smart Aeroponics mist
• Smart light
• Smart nutrition
• Smart pest management
• Smart scaling
5. DESCRIPTION OFTHE BUSINESS
Mission
• The purpose of our organization is to build firms
in cities all over the Bangladesh so people have
access to fresh great tasting and high nutritious
food with affable price.
Vision
• Eat healthy because we care about your heath,
Eat vertical FarmingVegetable with affable
price
8. BUSINESS ENVIRONMENT ANALYSIS
Strength
1. Carefully planned marketing tactics
2. Organic vegetable
3. No competitor in this sector.
Weakness
1. Very niche market
2. staff not trained
3. people don’t know about process
Opportunities
1. We have a great opportunities in grow in this market with such
good foods with cheap price.
2. We can make other crops which can grow with this process
with more train labor with more effected machine.
Threats
1. If Japan and Singapore try to export their business in Bangladesh
it will be threats for us.
2. Traditional and hydroponic farmers.
Swot Analysis
10. SERVICE DELIVERY MODEL
Manufacturing process and physical plant
Is mainly manufacturing plan manufacture product with intensive farming strategy
Physical Plant-
Buildings
Machinery and equipment
Human labor
11. Machineries and equipment
Hydronic NFT system
Led grow lights
Multi level ebb
Benches
Gallons of water
Container
12. Name of suppliers of Raw materials
Supplier
Rahima LTD
Sahara Store
Supreme seed company
Agriculture resource center
Operational Plan
Company's operation
Harvesting product through intensive
Will have 300 production capacity
14. MARKET PLAN
Product:
1. Providing healthy vegetables with pesticide free
2. Will be meeting food scarcity
3. Affordable price
Price:
1. Tomatoes 100 tk/Kg
2. Capsicum(green) 300tk/ kg
3. Carrot 60tk/kg
4. Lettuce 15tk/ per piece
15. Promotion:
1. Health Campaign
2. Print Media Advertising
3. SEO Marketing
4. Social Media Adverting( Facebook & You tube)
5. Online Retail Bannar Advertising
Packaging:
1. Jute basket
2. Environmental friendly
3. Attracting consumer, or promotion tool
4. Will show consumers that our food is healthy and will help
them stay fit
5. small bags for 1kg and big bags for 5kg
16. Place:
1. Operate our Business at Uttara by renting a building.
2. Cover mainly in city.
People:
1. Age between 25-70
2. Middle class and higher class
3. Preference health conscious people
Position:
1. Customer Satisfaction
2.Health responsiv
17. Organizational Plan:
From of Ownership:
Environ will have partnership company. As we will formed our business as Partnership
Company, according to the partnership act 1932, we will also keep the trademark and collect
our trade license.
Authority of principals
All the partners will have equal authority. All of them will have authority over their specific
responsibilities. Profit will be equally distributed among the partners. The liabilities would also be the same.
For any kind of changes in the business, the majority of the partners need to agree with a particular
decision.
18. Financial Plan
Price Cash will receive in this year
Tomatoes 100 ( 22,700 units) 5,00,000.00
Capsicum (green) 300 (21500 units) 18,00,000.00
Carrot 60 (11,000 units ) 6,00,000.00
Lettuce 15 per pieces (5000) 2,30,000.00
Total Cash flow for 2019 31,30,000.00
Income statement
19. For 2019 2019 ( taka)
Revenue 31,30,000.00
Expenses :
For that year expenses 1,07,650.00
Promotional Cost 40,000.00
Insurance Cost 50,600.00
Security Cost 60,000.00
Rent 2,60,800.00
Depreciation 60,000.00
Utilities 70,000.00
Miscellaneous 80,900.00
Wages for workers 500,000.00
Salary 3,50,000.00
Order Handling Charge 11,000.00
Material Freight Charge + transportation cost 22,000.00
Seed cost 80,000
Total Operating cost 17,84,650.00
Income statement
20. Forecast
Operating profit 17,84,650.00
EBT 8,000.00
Tax 83,000.00
Net profit 2,60,350.00
Break even point
Weighted average selling price per unit – 6,54,660 .
Weighted average variable price per unit - 1,30,932 .
Fixed cost = 5,23,800
Break Even point in (Units) - 3,637.5 units .