1. Resume
Of
Md.Nurul Alam Sayeed
Regional Sales Manager (West)
Asian Paints (Bangladesh) Limited
84 N0. Gallamary Mouza, Khulna.
Cell: +8801716 609345, +88 01911 584245.
E-mail: nurul.sayeed@gmail.com,
nurulalam.sayeed@asianpaints.com
Career Objective:
To build up a challenging career in any reputed increasing national / Multinational Company
And become a good executive. Also to achieve self-actualization by shouldering adequate
Organizations responsibilities to ensure as well as personal improvement.
Career Summary:
I have been recognition throughout career as a prudent, disciplined and self-motivated
leader with a consistent track record in driving quality revenue performance in competitive
markets. I always employ honesty, “be the best” style of leadership with focus on people,
team & profit.
Proven abilities in driving new business acquisition, addressing operational issues, resolving
performance bottle-necks and achieving desired goals.
Excellent knowledge of distribution, sales and marketing in the field of FMCG, Footwear,
Cables & Paint Industry with 12.8 years working experience in the MNCs and local enterprises.
Excellent interpersonal, communication, planning and organizing skills.
Specialties:
Strategic Business Development, Key Client Retention, Distribution Planning and Alignment,
Coaching, Sales Development, Sales –force optimizing, Driving New Business Acquisition, High
Revenue Negotiations & Team Building etc.
Employment History:
Regional Sales Manager -West (September 01, 2016 – Continuing)
Asian Paints (Bangladesh) Limited
Job Location: Khulna.
Department: Sales
Duties/Responsibilities:
 To Control 04 Divisions (Khulna,Barisal,Rangpur & Rajshahi) Sales team
With 04 depot Overall operations.
 Monitor the Daily activities of 45 sales and distribution people - Area Manager,
Executive, Sr.TSI, TSI and Depot In-charge etc and time to time direct report to
Head Sales & Marketing.
 Generated a profitable business in combined with achieving sales target in value and
volume with desired profit mix, Safeguard Company receivables by implementing the
credit policy with establishing an efficient retail network.
 Prepared, presented and implemented annual sales & marketing plan as well as
budget, selling strategies and marketing information analysis.
 Designed all sorts of BTL activities for the region analyzing the market specific needs.
 Responsible for maintain the material management as well as distribution through
giving proper direction to distribution department.
 Keep a high level of professional contracts with senior real estate personnel,
renowned architects and engineers, key opinion leaders and major customers, Govt.
organization like LGED, PWD, EED, HED, and MES etc.
 Developed highly effective distribution channels form zero bases.
 Responsible for hiring of sales staff and delivery of training to existing as Well as new
sales staff in the area of product knowledge, selling skills, Role play etc.

2. Area Manager (August 01, 2011 – August 31, 2016)
Asian Paints (Bangladesh) Limited
Job Location: Bogra.
Department: Trade Sales
Duties/Responsibilities:
 To Control 07 Territories Sales Team & Overall Depot Operations in North Bengal.
 To maintain adequate relationship with Dealer and Corporate customer in order to
enhance overall sales performance of the assigned area.
 To report Regional Manager in daily, Weekly, Monthly, And Yearly.
 Performance Review- against action standards. Plan and carry out trade
Marketing/promotions to agreed budgets, sales value, volume, product mix
And timescales.
 Retain the Existing customers to ensure revenue besides attraction new ones.
 Liaison with marketing for business development and sales promotions.
 Monitor all new sales promotions to ensure their success.
 Counseling sessions to identify individual motivators and keeping up the moral
conducting Sales blitz within the area.
 Visiting all business associates and their sub dealers for smooth operations.
 To conduct team building exercise for better and improved teamwork.
 Monitor dealer operations providing support for their day to day activities and target
Achievement.
 Morning Clinic with team members to discuss important issues and give guidelines for
smooth operations.
 Meet the Company Standard and KPI’s assigned.
 Inter and Intra departmental coordination to resolve the issues coming from
Daily operations.
Assistant Manager ( March 01, 2010 – July 30, 2011)
Paradise Cables Limited
Company Location: Awal Centre (11th Floor) 34 Banani, Dhaka-1213.
Department: Sales & Marketing
Duties/Responsibilities:
 To control 06 Outlets & Sales/Marketing forces team.
 Design and develop marketing plan and activities as per direction.
 To develop and integrate marketing activities across service area.
 Oversee execution of client, special events, panel participation and other marketing
efforts.
 Supervise marketing executives and day to day operations in the assign zone.
 To design and implement of marketing and sales promotional program according to
the company policy for increasing sales Value & volume.
 To provide yearly sales budget and submit to G M marketing.
 To report G M marketing in daily, Weekly, Monthly, And Yearly.
 To prepare Monthly expenses bill.
 Comply with company policies and procedures, maintain privacy and confidentiality
of information and protect company assets.
 Perform other activities as and when required.
Area Sales Executive ( March 05, 2008 - February 28, 2010)
Apex Adelchi Footwear Limited.
Company Location: House # 06, Road # 137, Gulshan-1, Dhaka -1212
Department: Retail Sales
Duties/Responsibilities:
 To control 17 Outlets & sales forces team.
 Prepare sales plan of particular area and achieve sales target.
 Prepare shop wise monthly expense bill.
 To motivate and develop our team & achieve the individual targeted sales by pack
& value.
 To ensure regular full coverage of the zone and organize logistical support to sales
force.
 Study competitor’s products in the local market and competitors strategies.
 Collect sales information and assess customer satisfaction.

3.  Advise to ensure prompt services to the customers.
 Liaison with supervisor to get the right product at the right time.
 Instruct to ensure deposit of daily earnings to the banks as soon as possible (not later
than following day morning).
 To identify the weaknesses and strengths of the company in the area and report.
 Comply with company policies and procedures, maintain privacy and confidentiality
of information and protect company assets.
 Perform other activities as and when required.
Area Manager ( April 01, 2006 - February 28, 2008)
Silex Limited (Brand: Novelty & Multi)
Company Location: Hasan Holdings (4th floor) 52/1 New Eskaton Road, Dhaka - 1000
Department: Sales
Duties/Responsibilities:
 To control 25 sales forces team & marketing network.
 To plan sales develop & distribution network in the area assigned.
 To give proper direction S.R to T.S.O increasing sales.
 To work in the field with sales team in helping them achieving sales target.
 To develop corporate sales culture & plan.
 To maintain Accounts institute department.
 To manage supply chain, brand marketing & management.
 To coordinate with monitoring & information.
 To report Head office & N.S.M regular basis on daily sales target & achievement.
 To evaluation market & marketing activities, position, competitors analysis etc.
Territory Sales officer ( February 01, 2004 - March 30, 2006)
Silex Limited (Brand: Novelty & Multi)
Company Location: Hasan Holdings (4th floor) 52/1 New Eskaton Road, Dhaka - 1000
Department: Sales
Duties/Responsibilities:
 To control 12 sales forces team & distribution network.
To give proper direction S.R to S.O increasing sales.
To report A.S.M regular basis on daily sales target & achievement.
To market research & development.
To brand promoting & advertising.
Educational Qualification:
Exam Title Concentration/Major Institute Result Pas.Year Duration
MBA Marketing
Northern University
Bangladesh.
CGPA
2.85 Out
of 4
2012 48 Credit
M.S.S Political Science
Jagannath
Collage, Under
National
University.
Second
Class
2001 1 Years
B.S.S Hons. Political Science
Jagannath
Collage, Under
National
University.
Second
Class
2000 3 years
H.S.C Humanities Jessore Board.
First
Division
1997 2 year
S.S.C Social Science Jessore Board.
First
Division
1995 10 year
Training Summary:
Training Title Topic Institute Country Location Year Duration
Computer
Operation
Course
Ms-word, Ms-
Excel, FoxPro,
Access, Power
Point, Internet
etc.
Govt.
Technical
Institute
Dhaka.
Bangladesh
Dhaka 2001 3 Month
Apex way Excellence in DIVENTERS Bangladesh Dhaka 2009 5 Days

4. Training (TOT)
Sales &
Customer
Service.
TRAINING
Srilanka.
Executive Skills Asian paints IBU. Bangladesh Dhaka 2013 2 Days
Workshop
IBU Marketing PULSE ‘2016 India Mumbai 2016 3 Days
Conference (Idea-Insights-Impact)
Language Proficiency:
Language Reading Writing Speaking
English High High Medium
Bangla High High High
Specialization:
Fields of Specialization Description
 Consumer Durables - Sales &
Marketing
 Trade Sales
 Distribution/Supply Chain
Management
I have received Best Performance Award – 2009. From
Apex Adelchi Footwear Limited.
Personal Details:
Father's Name : Md. Ansar Uddin
Mother's Name : Late. Noorjahan Begum
Date of Birth : January 18, 1980
Gender : Male
Marital Status : Married
Nationality : Bangladeshi
Religion : Islam
Present Address :
Asian paints (BD) Ltd, 84 N0. Gallamary, (Opposite Khulna
University) Khulna.
Permanent
Address
:
Village: Middle katia (Behind V.T.I), Post+P.S : Satkhira,
District: Satkhira. Post Code: 9400.
Current Location : Khulna, Bangladesh.
National ID No : 19802695045901364
Passport No. : BF0946326
Driving License : BG0011093CL0006
Referees:
01. MD.MUYEEDUL ISLAM
Sales Manager
Akzonobel Paints at ACI Formulations Limited
Tejgaon, Dhaka -1208
Cell No. 01708 454618, 01708 515197
E-mail: muyeedul1977@gmail.com
02. Md. Mainuddin Ahmed Chowdhury
Sr.Regional Manager
Asian paints (Bangladesh) Limited.
New DOSH, Mohakhali, Dhaka-1206
Contract Number: +8801713 105550.
E-mail: mainuddinahmed.chowdhury@asianpaints.com
Signature

5. (Md.Nurul Alam Sayeed)

6. (Md.Nurul Alam Sayeed)