1. Welcome To My Presentation
Generating Of New Idea
Making Multani Beauty Soup

2. NEED
HELP

5. Ingredients
1.Multani soil.
2.Fat.
3.Essence oil.
4.Glycerin .
5.Potassium.
6.Silica.
7.Natural preservative.
8.Perfume.

6. Overview
 Multani is a Beauty Soap under
a toiletries' product start-up – Black
Box Pvt. Ltd.
 Partnership basis- 4 Partners.
 Initial investment is 20 cores.

7. S.W.O.T ANALYSIS

8. STRENGTH:
 life time selling .
Providing both beauty & antiseptic.
Low price
Available
Anti-pollution.
WEAKNESS:
 Only an urban market phenomenon.
 New born industry,
low market share.
Lack of experience.
OPPORTUNITY:
 In future come up with new product line.
Increasing demand.
International market place.
THREATS:
 Soap market is highly competitive.
 Political instability.
 Customer retention difficult.
 Cost of production can increase.

9. S.T.P. analysis
SEGMENTATION
TARGETING
POSITIONING

10. Segmentation
&
Targeting
geographic
Urban
people
Rural
people
demographic
Age Range:
0 – 12
13 - 45
46+
Male
Female
Low income
Middle Income
high income group

11. Positioning

12. Competition
Competitor We will defeat
competitor

13. Differentiation
Multani
Beauty
Soap

14. Position
Now It’s Mine.
Positioning

15. MARKETING MIX

16. Product
Our product would be offered in
120g pack
It will be available in one packs.
The design of the product would be
attractive.
The Unique Selling Proposition
(USP) of our product “Multani
Beauty Soap” would be that, it will
be offered as a beauty soap, with
moisturizing in every wash.

17. Price

18. PLACE

19. MANUFACTURER WHOLESALER RETAILER CUSTOMER
CHANNELS OF DISTRIBUTION
.

20. promotion

21. PROMOTION
Newspapers
Magazine
Radio
Television
Internet ( Social Networking Sites)
Bill boards
Promotional Events

22. NATURAL BEAUTY
IN EVERY WASH

25. Budgeting Plan
&
Cost Analysis

26. Budgeting Plan
Particulars Taka
Investment
Less: organizing cost
Less: production cost
Less: promotion cost
Bank Balance
20,00,00,000
(2,50,00,000)
17,50,00,000
(17,20,00,000)
30,00,000
_(20,00,000)_
10,00,000

27. Contents of Planning &
Organizing Cost
Particulars Taka
Research and Development
Trade License
Planning and Controlling
Land
Plant
Machineries
Total Planning & Organizing Cost
20,00,000
20,00,000
20,00,000
80,00,000
60,00,000
__50,00,000__
2,50,00,000

28. Calculation of Production Cost
Finished goods = 1,00,00,000 unit
Fixed cost = Tk.20,00,000
Variable cost per unit = Tk.17
Total Production Cost,
Y = mx + C
= 17  1,00,00,000 +
20,00,000
= Tk.17,20,00,000

29. Contents of Promotion Cost
Particulars Taka
Newspapers
Magazine
Radio
Television
Internet ( Social Networking Sites)
Banner
Bill boards
Promotional Event
Total Promotion Cost
2,00,000
3,00,000
2,00,000
6,50,000
1,00,000
1,00,000
3,00,000
_1,50,000_
20,00,000

30.  Wholesaler will get tk.2 profit for per unit sale
 Retailer will get tk.3 profit for per unit sale

31. Yearly Revenue (241,00,00,000)=Tk.24,00,00,000
Yearly Income (6.651,00,00,000=Tk.6,65,00,000