The Survey was made on new Diaper concept.

1. MBA 61D
Md. Asif Imrul (Roll- 02)
Masum Alvi Chowdhury (Roll- 05)
Zahidur Rahim Talukder (Roll- 18)
Maria Rafique (Roll- 19)
Md. Golam Dastgir (Roll- 27)
Swapnil Dutta (Roll- 41)

2. 121What you do think
it represents?

3. 121What you do think
it represents?
This is the number of
persons we surveyed
for this presentation
Locations we covered
Cantonment
Karwan Bazar
Gulistan
Farmgate
DITF
Shahbagh
Bashundhara City
Polashi Koloni
Rajar Bazar

4. And these are
Some responses we got…

5. - Employee, Mohakhali DOHS

6. - Home Maker, Gulistan

7. - Garments Worker, Farmgate

8. - DITF Visitor, Old Dhaka

9. - DITF Visitor, Dhanmondi

10. Yes, these are
The real responses
Which are always censored
Or neglected
But these are the ACTUAL KEY to solve our problem

11. - Employee, Mohakhali DOHS

12. For infants,
Quality
matters 1st,
Not its
Price
This is true not only for
earning women, But also
for 67% women in Dhaka
who won’t buy a diaper
below 10BDT Price
67%
33%

13. - Home Maker, Gulistan

14. Misconception of
Diaper

15. - Garments Worker, Farmgate

16. Less Attractive and
Less Reachable
To Make People Buy
and Use

17. - DITF Visitor, Old Dhaka

18. Low Availability
In Market

19. - DITF Visitor, Dhanmondi

20. Only Available
In bulk units

21. Our Targets are
 Sustainable Low Price
 High Quality
 Proper Reach in Market
 Responsive Business
 Single Unit Packaging

22. Here comes our
innovation, a sustainable
diaper solution which
will pave the way to
better affordability and
maximum quality. That
is “MossGreen”

23. Talking about our Supply Chain Strategy,
our strategy is prioritizing
Responsiveness over Efficiency

24. Why Responsiveness over Efficiency
 Reducing price below 10 BDT will
decrease no. of customers, concerned
about Money-Quality conception.
 Responsiveness will increase amount of
customers.
 Our company’s goal is to attain
minimum Fifty Thousand loyal consumers
through its unique CTP (Customer Touch
Point)

25. 24 18 17 15 18 16 20 16 23 16 20 19
25 22 23 22 24 18 20 19 29 20 22 24
3-5 kg1
7-18 kg
Prices of Regular Diaper
Lowest Selling Price: 15 BDT per piece (Min. 40 Piece Bundle)
Lowest Production Cost: 12.5 BDT per piece
* All Prices are in BDT

26. Where Production Cost (12.5 BDT) of
Regular Diapers is Spent??
3%
22%
65% Due to High-cost superabsorbent mix
* 10% on Packaging and Operation

27. Changes We Make to Reduce Price
Replaced by Jute Fabric
Replaced by low-cost
Superabsorbent Moss

28. End Result
Production Cost: 12.5 10 BDT per piece
Selling Price: 15 12 BDT per piece

29. Product Structure
Semi-Permeable Layer
- Allows to soak fluid
- Hinders to return back
Jute Fabric Layer
- Fabric Gaps store water primitively.
- Acts as a fluid guide layer
Semi-Permeable Layer
Dried Moss Fiber Layer
- Works as Super Absorbent Core.
Non-Permeable Layer

30. Jute Fabric
Jute Fabric
Moss Fiber Non Permeable
2.2 BDT
2.4 BDT
0.2 BDT 0.5 BDT
1.5 BDT
1.2 BDT
0.5 BDT
0.5 BDTAssembling Cost:
1 BDT per Piece

31. Functions of Different Layers
Moss as Super-absorbent Core
 Absorbs 30 times its own weight
 Bio-degradable and environment friendly
 Non-toxic
Jute as Fluid Guide Layer :
 Absorbs primarily
 Guides the liquid to the next super-absorbent core
 Helps liquid to disperse evenly
Non-woven Fabric as Semi-permeable
Membrane:
 Allows liquid to pass to the next layer, doesn’t let it return

32. Supply Chain Strategies
Raw Material Sources
Semi Permeable Cloth
Imported from China
Jute Fabric
Acquisition from Local Market
Dry Moss Fiber
Yielded from suppliers

33. Moss Collection Procedure
 Workers hired for cultivation. Women workers
are preferred for employment.
 Contract of 600 BDT per 500 in3 of moss
delivered
 Moss is collected, dried and powdered
 Only 2 in3 of moss’s powder required for one
piece of diaper.
 Moss absorbs 30 times its own weight

34. Moss Production Requirements
 Wet environment
 Constant Water Spraying
 Minimum Sunlight
 Vertical Farming Preferred.

35. Supply Chain Strategies
We have 5 Major CTPs
Pharmacy
Target Zone: Mass Population
Supermarket & Shops
Target Zone: Urban Population
Field Worker
Target Zone: Industrial Workers
Vending Machine
Target Zone: Public Places
Baby Room
Target Zone: Unique CTP Point

36.  Target popular pharmacies
 Promotion in pharmacies
with title-board focusing on
GreenMoss
PHARMACY

37. Social Advertising through
Root Level Field Workers
• Reach potential customers
• Recommend our product
• Provide promotional product
• Promote environment friendliness of our
product
Human resource cost: 6,000-8,000 BDT per worker

38. WHAT IS A
VENDING MACHINE
A vending machine is an automated machine
that provides items such as snacks, beverages,
cigarettes and lottery tickets to consumers after
money, a credit card, or specially designed card
is inserted into the machine.

39. LOCATION OF VENDING MACHINE
Road Junctions
All kinds of public places including, but not limited to
Bus Stands Train Stations
Airport Shopping Malls Parks, Zoo etc

40. Pros and Cons
Vending Machine
PROS CONS
Low Manufacturing and Setup Cost Large Installing Cost
Easily Usable for general mass
Easy Maintenance
Easily accessible location

41. SETUP COST
Vending Machine
Production Cost Maintenance Cost
To be manufactured through a 3rd party
contractor
Per Machine Capacity = 50
To be designed by us Per day expected highest sales = 25
Per Machine Cost around 5000 BDT Machine to be refilled every 2 days
Bulk machine order cost = 150,000 BDT Local Workers salary = 100,000 BDT/Annum
Location Selection & Setup Cost around
150,000 BDT
Machine cleaning & repairing cost=
1000BDT/Machine
TOTAL SETUP COST = 300,000 BDT Total Annual Maintenance Cost = 66,000 BDT

42. 1 Time Setup Cost = 300,000 BDT Annual Maintenance Cost = 1, 66,000 BDT
Total Cost for Vending Machines = 466,000 BDT
Per Product expected profit = 2 BDT
Expected Return from each Machine = 18,250 BDT/Annum
Total Returns after 1 year = 547,500 BDT
1st Year Expected Profit = 81,500 BDT
2nd year Profit: 381500 BDT
No Installing Cost, Only Maintenance Cost
SETUP COST
Vending Machine

43. Social welfare projects:
Baby Zones
• Establish secluded chambers (Baby Zones) in
public places
• Mothers will use MossGreen facilitated Baby
zones for breastfeeding and baby cloth-
changing

44. SETUP COST
Baby Zones
• Will rent booths/rooms in
public places and
supermarkets
• Per booth rent cost per
month (on average)= 20,000
BDT
• For 10 booths, rent cost per
year = 24,00,000 BDT

45. • Community welfare and root
level marketing are our
strong focus
• We are mitigating the cost of
baby zones to 40% through
third party marketing alliance
(e.g. baby milk, baby lotion
etc.)
Infusing Advertising with
Social Welfare

46.  Reduction in per unit production cost.
 Environment friendliness using
biodegradable materials.
 Promotion and production
through mass people.
ᵡ Non-conventional product.
ᵡ Complex production procedure.
 Futuristic product.
 Sustainable business.
 Low replicability.
ᵡ Social stigma.
ᵡ Established companies in local market.
ᵡ Lack of mainstream advertisement.

47. Market Demography and
Future Scopes
• Increase in purchasing capacity
creating potential customers
• Focus on attracting non diaper users
(approx. 98pc of the children)
• Create more emphasis on local product
use
• Target market share: 40pc

48. Thank
You!
Queries
Please!