The champion team comprising three brilliant minds: Mustafid Raiyan Khan, Md Asif Imrul and Sadman Haque, initiated an idea of a platform which incentivizes proper waste disposal by rewarding individuals and households.

1. TEAM GREENOVATION
Team G

2. 8% of all waste is plastic
Roughly amounts to 800,000 Tonnes
200,000 Tonnes dumped into rivers
14 million polybags thrown away everyday

3. THE
PROBLEM

4. Our unsustainableuse of plastic, withborderline disregard for
the environment.

5. What if we there was an opportunity cost to throwing away our
waste? What if we got rewardedinstead?

6. Introducing….
A platform which incentivizes
proper waste disposal by
rewarding individuals and
households.
“We collectwaste, No charge. Just rewards”
RECYCLEARN

7. How it works in 5 easy steps

8. Consumers subscribe to
our service
Save their plastic for us in
special bins
SIGN UP
LOGIN
REWARDS
ANALYTICS
RECYCLEARN

9. We come take away
their trash, weighing
the bins.
Consumers earn
green points in
exchange.
You’ve earned
617
POINTS
+617

10. Point wallet:
1563GP
BDT 1k giftcard 15% offatwestin
Buy 1get1free @kfc20hour talk time
Rewards
Consumers save green
points, with which they
avail discounts/gift cards.
This creates INCENTIVE.

11. Analytics
You’ve saved 23 fish this week!
The consumer is able to see
detailed analytics about how
his actions are saving the
environment.
This creates REINFORCEMENT

12. DRIVING consumer behavior change in
actionstowards the environment.
THEGOAL:

13. Wheredoes the plastic go?

14. CRUDE+
70% Converted to Fuel
without Carbon Emission.
House Building
Research Institute
Converted to building blocks.
Potential market huge.
Banyan Nation
Large scale plastic recyclers
based in India.
Sell plastic
In bulk to
Average Selling Price: Tk. 15/kg
Demand: 800+ tonnes/month

15. B
CA E
D
DISTRIBUTIONSYSTEM:
Stationary container system
 Single truck route, from
collection points directly
to buyer.
 Time Efficient
 Cost Efficient
 Less Human Resource
 No single storage point,
temporary storage at
discharge station.

16. PLAN OF ACTION

17. TARGETMARKET
• Urban households with rising disposable
income.
• Represents the growing middle class, roughly
34.3% of urban population (12 million).
• Expected to grow to 34 million by 2025.
Concentrated in Dhaka and Chittagong
• Highest spending on consumer products.

18. Customer On-boarding
Retailer Shops Social Media Digital Boarding
2.5 months 3 months 1 months
The Unique CTP Modes
50 GREEN POINTS FREE FOR REGISTERING IN THE FIRST 4 MONTHS!

19. OVERALLMARKETINGSTRATEGY
• Create trial through social media
influencers.
• Affiliate marketing in places which
sponsor rewards for the platform.
• Place Recyclearn bins in strategic
locations around Dhaka. QR codes for
rewards generated on disposal.
• In-app referral system for bonus green
points.
My Account
Schedule a
Pickup
View Current
Service
Request
Referral
Program
Report
Missed Pick
Up
RecycSnap Locate the
Nearest Bin

20. Projected performance

21. Revenue Drivers:
• Potential Marketing Revenue from
ad placements in reward system.
Cost Drivers:
• Initial cost of creating rewards
• Plastic collection
• Fuel
Revenue Drivers:
• Bulk sale of plastic
• Customer growth rate
Cost Drivers:
• Plastic delivery to final buyer
• Temporary storage costs
Revenue model:
Customer End BUSINESSEnd

22. Per kg sold Value (BDT)
Price 15
Fuel 3.5
Collection 3.6
Reward 4.2
Gross Profit/Unit 3.7
PER UNIT COST BREAKDOWN:
Assumptions:
• Portion of cost of reward kept
constant (no marketing revenue)
• Price of plastic sold held constant
(no adjustment due to inflation)
• Average customer creates 3.5kg
plastic waste/monthFinancial projections designed
to be conservative
Gross Margin: 25%

23. Customer Growth Rate
Year 01 02 03 04 05
Customer Growth Rate
Monthly
10% 7.5% 5% 3% 3%
Year 01 02 03 04 05
Sales Growth
Rate Monthly
10% 7.5% 5% 3% 3%
Sales Growth Rate
338615
1052600
2115597
3323015
4433981
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
5000000
Year 1 Year 2 Year 3 Year 4 Year 5
No. of customers
17777294.33
55261497.1
111068832.69
174458270
232784011
0
50000000
100000000
150000000
200000000
250000000
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue (BDT)
Growth Prospects

24. Optimistic Realistic Pessimistic
IRR 40% 31% 12%
NPV (BDT) 3,39,58,856 2,08,78,513 70,36,786
Payback
Period
3.24 years 3.5 years 4.26 years
Probability 0.2 0.6 0.2
SENSITIVITY ANALYSIS
EXPECTED RETURNS
NPV
BDT 2,08,78,512
IRR
31%
Discounted Payback Period
3.5 years

25. 5%
17%
6%
10%
34%
10%
7%
11%
Required Investment (BDT 17.50 M)
App Development
Digital Bin
Activation and MKT
Workforce
Truck (3)
Fuel and Bin Maintenance
Office (with 2 years advanced
security)
Others
Item Cost (BDT)
App Development 8,00,000
Digital Bin 30,00,000
Activation and MKT 10,00,000
Workforce 18,00,000
Truck (3) 60,00,000
Fuel and Bin Maintenance 17,00,000
Office (with 2 years advanced security) 12,00,000
Others 20,00,000
INITIALINVESTMENT

26. IMPACTS

27. Reduction of adverse per
capita environmental impact
of the city (11.6)
Improvement of water quality
by reducing pollution, and
eliminating dumping (6.3)

28. Achievement of environmentally sound
management of wastes throughout
their life-cycles (12.4)
Prevention of marine pollution of all
kinds from land based activities (14.1)
Ensuring the conservation, restoration
and sustainable use of terrestrial and in
land freshwater ecosystems (15.1)

29. • Over 54Million BDT per year
• Reduced government effort
on cleaning
• Help recycle 39000+ tonnes
of plastic in 5 years
Environmental
Cost And Benefit
Socioeconomicimpact

30. OR it could killand pollutemarine life, ending up In
the food our children eat
YOUR PLASTIC COULD HELPCREATE…
RENEWABLEENERGY
BETTERROADS
WHAT WOULD YOU PREFER?

31. Try Recylearn.
Earn rewards. Leave no plastic behind.

32. Thank
You! Q&A