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2. You need to know where you’ve come from…
● 2012 sees the 100th anniversary of Harry McCann opening his first office on
Broadway, NYC
● Harry had a remarkable rise from bellboy to global ad guru in less than 20 years
● By the late 20th Century, his company had become the largest agency in the world
● Along the way, McCann created some of the industry’s most memorable campaign
lines for some of the world’s most famous brands…
Put a tiger in your tank
The real thing
Because you’re worth it
Priceless

3. Truth Well Told
● Harry McCann’s success was built on a clear creative philosophy…
● It was all about basing creativity on real information gathered through research
● It meant getting to the truth about a product - something consumers could believe in
● He summed the philosophy up in three succinct words:
● Trademarked in 1920, those three little words became the best-known agency
tagline ever
● And they’re as relevant now as they were then