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Fire + Ice, Status Updates + Tweets: Emergency Communications and Social Media

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•
M
McNutt

Slides from my presentation from #PSEweb 2011, delivered Friday May 20 in Toronto.

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Fire + Ice Status Updates + Tweets Status Updates + Tweets Emergency communications in the social media age Ryan McNutt New Media Officer Communications and Marketing Flickr user: morten gade
Flickr user: gsloan
Moi ,[object Object],[object Object],[object Object]
“ What’s that? There’s a fire at the ol’ college schoolhouse?!?!”
INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004 Flickr user: micmol
Goals ,[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prologue – Planning ,[object Object],Director of Security AVP Communications & Marketing Media Web Social Media Outreach to journalists Email, website update, text messaging Facebook, Twitter, etc.
Prologue - Planning ,[object Object]
Chapter 1 – Asbestos ,[object Object],[object Object],[object Object],[object Object]
 
INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
Chapter Two – Fire ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
Chapter 3 - Hurricane Earl ,[object Object],[object Object],[object Object],[object Object]
INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
 
Evaluation ,[object Object],[object Object],[object Object]
Social results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ryan McNutt [email_address] @ryanmcnutt mcnutt.wordpress.com Linkedin.com/in/ryanmcnutt THE END Presentation prep soundtrack ...questions? Fucked Up David Comes to Life One Hundred Dollars Songs of Man Austra Feel it Break Sloan The Double Cross Miracle Fortress Was I The Wave? Colin Stetson New History Warfare Vol. 2 - Judges

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Fire + Ice, Status Updates + Tweets: Emergency Communications and Social Media

  • 1. Fire + Ice Status Updates + Tweets Status Updates + Tweets Emergency communications in the social media age Ryan McNutt New Media Officer Communications and Marketing Flickr user: morten gade
  • 3.
  • 4. “ What’s that? There’s a fire at the ol’ college schoolhouse?!?!”
  • 5. INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004 Flickr user: micmol
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.  
  • 12. INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
  • 13. INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
  • 14.
  • 15.  
  • 16.  
  • 17.
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
  • 24. INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
  • 25.
  • 26. INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
  • 27. INTEGRATED BRAND MARKETING INTERNAL LAUNCH PREVIEW March 2004
  • 28.  
  • 29.
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  • 32. Ryan McNutt [email_address] @ryanmcnutt mcnutt.wordpress.com Linkedin.com/in/ryanmcnutt THE END Presentation prep soundtrack ...questions? Fucked Up David Comes to Life One Hundred Dollars Songs of Man Austra Feel it Break Sloan The Double Cross Miracle Fortress Was I The Wave? Colin Stetson New History Warfare Vol. 2 - Judges