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McKinsey & Company | 9
Greater collaboration
drives value
SOURCE: McKinsey Global Institute analysis
Total value at
stake
% of revenue
Product
development
Operations
and
distribution
Sales and
marketing
Customer
service
Business
support
functions
Financial
services
Insurance—
P&C ~3–6
Insurance—
life ~3–4
Retail banking ~4–7
Consumer packaged goods ~5–6
Professional services n/a ~8–11
Advanced
manufacturing
Semi-
conductors ~5–7
Automotive ~4–6
<0.5
0.5–2.0
>2.0
Potential value chain productivity benefit

McKinsey & Company | 9
Greater collaboration
drives value
SOURCE: McKinsey Global Institute analysis
Total value at
stake
% of revenue
Product
development
Operations
and
distribution
Sales and
marketing
Customer
service
Business
support
functions
Financial
services
Insurance—
P&C ~3–6
Insurance—
life ~3–4
Retail banking ~4–7
Consumer packaged goods ~5–6
Professional services n/a ~8–11
Advanced
manufacturing
Semi-
conductors ~5–7
Automotive ~4–6
<0.5
0.5–2.0
>2.0
Potential value chain productivity benefit

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