Mobile barcodes are a simple and open standard that is operational on all mobile phones.
Here some insights into the strenghts of Mbarc's services and solutions.
8. People demand communication
everywhere
• People want to • They want to use this for
communicate through (nearly) everything:
a mobile device news, location based
services, banking, etc
10. mobile- vs box office tickets
-Cost efficient distribution -Complex distribution process
process
-Distribution ends seconds -Distribution ends days before
before entering venue event
-Automated processing, SMS/ -Processing-, postal-, etc.
MMS distribution costs included
-Highly secure -Fraud sensitive
-Direct connection between -No connection between buyer
mobile # & ticket # & ticket #
11. m-services vs. e-services
-SMS / MMS / Wap push -E-mail (not mobile)
-Additional costs SMS / -No additional costs
MMS distribution
-Encrypted, highly secure -Unencrypted, fraud sensitive
-Optimizing content before -Avoiding ending up in spam
distribution boxes
-Anti spam legislation
-Location- and context -Access to e-mail and printer
based needed
12. SMS/MMS vs. NFC
-Open system -Closed system
-99 % of all phones -1% of all phones (all in
Japan, Korea & Taiwan)
-Barcode is identifier, -RFID Chip is identifier,
smart system behind it read- & write and other
will give value to barcode interactions on- and with
g phone possible
-Here and now -Future?
13. Thank you
Mbarc BV
www.mbarc.nl
Netherlands
Peter Sliedrecht
Sales Manager