1. Maya Pursani Evaluation Questions
(2) How effective is the combination of your main product and ancillary texts?
The combination of the music video, advert and CD covers aimed to produce
maximum promotion, creating an image and style and producing something new and
original. Thus, before creating the main product and the ancillary texts, I explored
many themes and icons that would combine in generating my artist’s star persona and
visual image. I chose to indicate specific ideologies, designs and colour schemes
throughout my work in order to:
 create an association between each task.
 form a sense of harmony within the collection, so that the productions
complimented each other.
 aid in fashioning my artist’s star qualities as the resemblance would allow the
consumers to associate certain images and ideas signified in the products with
my artist.
 generate similar consumer responses and feelings to each product as this
would emphasis on the ideology of my artist and her songs whilst giving
prominence to the initiative of the collection as a whole.
There are a number of obvious similarities between my main product and my
ancillary texts that produce an effective combination:
 The use of flowers
Through the use of flowers my main task and ancillary texts all illustrate a sense
of character and soul as flowers are commonly associated with new life and
recovery. In order to enhance the effectiveness of this ideology, I have utilised
vibrant and luminous colours to suggest elements of energy and spirit.
Although the tone of my music video is depressing
and hostile, throughout the beginning of the video
my artist has a bright yellow flower in her hair to
suggest a sense of hope and forgiveness. The
extreme close up heightens the poignant nature of
the narrative as draws attention to the brightness,
producing false hopes and expectations in the
audience.

2. Maya Pursani Evaluation Questions
The effectiveness of the flowers
in my music video is further
enhanced in my CD covers and
advert as the theme remains
consistent. I have utilised
various intense and vivid
colours to underline confidence
and poise in my artist.
Nevertheless, the colours are
devalued by the use of dark
shadows or blur as this enabled
me to convey the concept of
false hopes.
Because my music video is in narrative form it indicates progression. The audience
follow my artist on an emotional journey, thus the situation and sentiment change
over the course of the video.
By the end of the music video the yellow flower
seen in the beginning changes to a back flower. This
suggests my artist’s sorrowful fate as it represents
anguish and pain. The bright colours are deceased
eliminating any audience expectations of hope.
I attempted to project this in my use of flowers on my CD covers and advert,
illustrating a sense of hope whilst conveying possible tragedy and pain. This idea
makes the use of false hopes in the music video effective as misfortune looms in all of
my productions.
Bright colours only account for a
small proportion of the CD covers
and advert as I wanted to reflect the
emerging despair illustrated in my
main production into my ancillary
tasks. Dark colours dominate to
display the solemn tone of the album
and its songs.

3. Maya Pursani Evaluation Questions
It is as though the bright
colours are pushed aside by
surrounding dimness. The
colours are not centralised
demonstrating the lack of
hope projected in my artists
songs.
The combination of the flowers used in my main task and ancillary task create the
intense unstable and irregular emotions portrayed in album and music video. This
ideology is heightened through the patent use of flowers as their prominence
emphasises a key concept of my products.
 The use of fonts
In today’s real music industry many artists are projecting an alternative genre in
which they represent unconventional and marginal themes. The Streets somewhat
glamorises ordinary occurrences, thus is considered an alternative artist. I believe
that my music video is effective in corresponding with an alternative genre as my
artist’s image is authentic and modern as she represents ordinary people. This is
demonstrated through the combination of fonts as they illustrate characteristics of
a regular and mundane society that many of us inhabit.
Unlike many artists who flaunt
attractive, confident and sophisticated
qualities my artist presents a natural
and primitive being. Graffiti plays a
In order to effectively demonstrate
vital role in my music video as it
an alternative genre I have
indicates themes and emotions that
displayed graffiti fonts in my main
are essential in the creation of my
product and in my ancillary tasks.
artist’s unconventional star persona.
Also, to further emphasise this I
have used the same graffiti font on
my CD and advert as consumers
will associate this style with my
artist, generating her individual
nature.

4. Maya Pursani Evaluation Questions
Why graffiti?
Many
graffiti artists,
like Banksy,
represent
impulsive and
bold art. It may
also be
suggested that the graffiti used in my music video, CD and advert are effective
in creating visual image that is consistent with contemporary art.
 The theme of my music video focuses on the unspoken truths of domestic
violence and the severe consequences. Graffiti is used as an expression of
views, emotions and opinions in which people have no choice to pay attention
as the art is displayed in public space. Thus, the inclusion of this font may
indicate my artist’s upheaval of feeling lonely and isolated in her horrific
situation.
 The graffiti I have used addresses the expression of today’s young generation
as the forthright font represents the confidence and conviction of youths in
contemporary society. My utilisation of graffiti is an effective marketing
technique as my promotion appeals to my target audience, the younger
generation.
Although graffiti is the dominant font in my products, I have also
utilised a font that resembles handwriting on my CD covers and advert
(the font that is displayed as a border). I have included this untidy
childlike font in my ancillary tasks in order to underline a key theme of
vulnerability and innocence demonstrated in my music video. The
combination of this simple font and the weakness shown in my main
product is effective in illustrating the heart-felt and earnest tone of the
album and its personal and intimate qualities.