2. Introduction
•Online Retail Industry
•It is one of the leading e-commerce players in the country
•With over 11.5 million book titles listed, 11 different categories, more than 2 million
registered users and sale of 30000 items a day.
•Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in 2007.
•Started with initial capital of INR 4 lakh.
•7 warehouses, offices and delivery centers (2016).
• Revenue is of 15,129 Cr. INR (FY 2015-16).
•30000+ employees till December 2016.
3. Funding
• Initially funded by the Bansals themselves with 4 Lakhs(INR).
•By August 2015, after raising $700 million, Flipkart had already raised a total of $3
billion, over 12 rounds and 16 investors
•On 10 August 2017, Softbank Vision Fund invested $2.5 Billion in Flipkart
5. Acquisitions
•2014: Acquired Myntra.com in an estimated ₹20 billion (US$310 million) deal.
•2015: Flipkart acquired a mobile marketing start-up Appiterate as to strengthen its
mobile platform.
•2016: Flipkart’s Myntra acquires rival fashion shopping site Jabong for $70
million.
•2016: In April, Flipkart acquired payment start-up PhonePe.
•2017: In January, Flipkart funded Parenting Network Tinystep With $2 Million.
•2017: In April, in exchange for an equity stake in Flipkart, eBay agreed to make a
$500 million cash investment in and sell its eBay.in business to Flipkart; however,
according to a company statement eBay.in would continue to operate as a separate
entity from Flipkart.
6. What makes it stand out?
•The procurement model is at the heart of Flipkart’s success, as
most delays or troubles occur in this part of business.
•Flipkart employed consignment model i.e. procurement based on
demand.
•It is the robust logistics at Flipkart that sets it apart from other
wannabe e-commerce sites.
•An amazingly well-oiled warehousing and delivery system..
•They offer a huge range of titles (more than 7 million) which really
sets them apart from the rest of the crowd.
•They have started UPI payment to place an order.
•Big Billion day
7. Aggressive
• Great customer service(Provided 30 days return policy)
• Easy to use website, hassle free payment system
• In 2016, they spent 1,086 cr as business promotional
expense
• Focused on user experience(Free trail offer)
• Advertisements By Flipkart
• Prepaid Wallet feature
8. Passive
• High Cost Machine
• Poor customer service
• Technical glitches during payment
• Higher delivery charges
