TREATMENT NOTE
The idea is to make the film look as organic and natural as possible and this will be achieved by having
genuine reactions of the customers and the salesman.
To make the film look like a prank video, we intend to do a spy shoot, where the cameras will be hidden and
not visible to the customers so that we capture the most organic reactions ever.
We do a total 360 degree coverage of the location, where few camera’s will be on the customers while the
other camera’s will be on the salesman. We will also use GO PRO camera’s to give the film a dynamic look.
Each camera will have certain foregrounding element to them, so it looks like a spy shoot.
We intend to give the film a very raw look and feel, which will also help us to capture the realism in each
frames.
Camera placements will play an important role in capturing the content. Wide shots will be used to capture
the environment while close up shots to get the emotions right.
The pace of the film will be fast as the audiences are engaged throughout and will always intercut with
different reactions from the customers.
SHOOTING
STYLE
The reference is to showcase how the film
will have a natural flow of events and how
it will be shot by using multiple camera
setup. We capture each and every reaction
of the customer in the most natural way.
*The reference is not for lighting and
art setup
Reference video
THE FLOW
- The film will start with a BTS treatment of camera’s
being placed and framed. We see a lot of
commotion which will help to set the context for the
prank.
- The film then moves to the prank where we see
the customer browsing stuff while the salesman is
showing stuff to other customers
- The film then cuts to the vase falling down and
getting reactions of the customers.
- The salesman then comes to confront the
customer and also creating a scene while the other
customers come closer to the scene.
- The film then cuts to salesman flipping the plac
card and we finally see the line “April fool bane,
bada maze Aya, Fewikwik se chipkaya”
- And the film cuts to montage of salesman and
customer fixing the vase with the help of fewikwik
and are laughing at the same time
Reference video
FRAMING
Each camera will be placed in such a way that we
capture the reactions of customers as well as the
salesman. The wide shots will be used to show the
setting everyone is placed at while the close up shots
will be used for the reactions.
The framing will be different, which will enhance the
film further and give it a prank like look and feel.
Certain cameras will have foregrounding so it gives a
spy like treatment.
EDIT STYLE
The reference is to showcase the edit style
of the film. The film will always intercut
between the reactions of different guests
and the salesman so the pace of the film is
always quick and engaging.
*The reference is not for lighting and
art setup
Reference video
MUSIC
OPTION 1 OPTION 2
OPTION 3
Music will play an important part in making the film look funny. The film will be a combination of
different funny tracks which will help to keep the audience engaged .