The document outlines a partnership between Rawlings and Dude Perfect to promote Rawlings baseball gloves through a trick shot contest on social media, digital advertising, and grassroots efforts. It discusses using Dude Perfect's large social media followings on Instagram, Snapchat and YouTube to promote a contest where users can enter to win prizes by posting trick shot videos tagged with relevant hashtags. It also outlines plans for a digital marketing website, YouTube and Google ads, and magazine advertising. Grassroots efforts include hosting tents with merchandise at youth baseball tournaments in Myrtle Beach.
3. Demographic Research
• Social Media heavy
• Instagram- 800 million users
• Snapchat
• Daily users- over 173 million
• YouTube
• 63% of 13-24 year olds would try a brand or product
recommended by a YouTube content creator
• Tech Savvy
5. +
• 24.3M YouTube subscribers
• 6.4M Instagram followers
• Produce a Rawlings sponsored video
6. Promotion
• Baseball trick shot contest
• Enter to win by posting your trick shot on Instagram with the hashtag,
#RSGxDPtrickshot
• Must also tag Rawlings and Dude Perfect accounts in post.
• Available to ages 10 and up
• Winner picked by Dude Perfect
• Prizes:
• Grand Prize- $500 Rawlings Gift Card and trip to Dude Perfect HQ
• Second Prize- $500 Rawlings Gift Card
7. Social Media
● Instagram, Snapchat, and
Twitter
● Use videos and graphics
● #RSGxDP
● #DudePerfectxRawlings
8. Digital
• Web page outlet
• Videos of trick shots
• Tab explaining the contest, also explains the prizes
• Youth gloves:
• Youth gloves that are customized
• Pictures/videos (visual assets)
• Pro models
• Product description: glove material, how it fits, big league model
9. Advertising
• YouTube Banner Ads
• Video Sponsorship --> Brand Awareness
• Google Banner Ads
• Based on user “cookies”
• Custom Tailored with Regional Athlete(s)
• Youth & Young Adult Magazines
Sports Illustrated Kids:
Avg. Age: 11
Monthly Circ.: 1M
Avg. HH Inc.: $105k
10. • Myrtle Beach, SC
• 24 weeks worth of week long
tournaments ages ranging
10u-12u
• Skills competition to kick off
the tournament
• Ranked as one of the top travel
destinations for youth sports
(according to youth1.com)
11. Execution
• 2 tents set-up in the entryway
by the front gates
• 3-4 staff members working
both tents
• Tents filled with merchandise
as well as a custom glove
builder
• Giveaway: $100 Rawlings gift
card and a chance to meet
Dude Perfect
12. Summary
• Rawlings + Dude Perfect partnership
• Trick shot video social media promotion
• Digital Media
• Social efforts
• Advertising
• Grass Roots efforts in Myrtle Beach
