3. Contents
Tangible actions to achieve best in class talent management results 4
A best in class career engagement model 8
Improve communication 12
Create compatibility 14
Build capability 16
Celebrate contribution 18
Notes 25
The 4 C’s of career engagement strategy 10
Career engagement strategy — practical execution guidelines 19
Organizational execution 20
Leader enablement 21
Invest in talent mobility 6
Best in class practices — insights to action 4
Building your personalized career engagement plan 23
Individual empowerment 22
4. Tangible actions to achieve best in class talent management results
Best in class practices –
Insights to action
Turning data-driven insights into concrete and
readily actionable development plans distinguished
top performing organizations from their
competitors was the primary finding in our recently
published best in class benchmarking research.
Organizations who were able to effectively ‘action’
career engagement were able to tap into a powerful
positive gain spiral that resulted in improved
HR practices and HR performance, resulting in
increased revenue growth both per employee and
overall. In particular, our results showed that best
in class organizations distinguished themselves on
six key areas of practice, which are listed opposite.
This allowed them to build sufficient internal talent
bench strength to meet their strategic business
needs, and to retain talent through a higher rate of
internal recruitment and lateral career moves that
allowed employees to build Career Capital.
The present paper takes these insights further,
showing how these best practices can be achieved
by leveraging the power of the pillars of Career
Engagement; Communication, Compatibility,
Capability and Contribution across the individual,
manager and management levels. It hones in on
the specific career engagement practices associated
with each pillar, providing you with a blueprint from
which to develop your unique and personalized
action plan.
Foranoverviewofhowthese
higherlevelpracticesfunction
withinyourorganizationto
improvefinancialperformance,
takealookattheFuel50
CareerEngagementPractices
benchmarkingpaper1
.
#1 Invest in talent mobility
#2 Build an agile career development mind set
#3 Enable careers at all levels
#4 Empower managers to become career champions
#5 Increase visibility of talents and career paths
#6 Build leader coaching capability
Best in class career engagement practices
Best in class career practices
Insights to action
4
6. The Fuel50 benchmarking research showed a massive 66% correlation between having
sufficient internal talent to meet key business objectives and overall performance of
the HR function. This was driven by the positive and far-reaching benefits of growing
your people from within by engaging them with an attractive career development
plan. When employees can see that their colleagues are being promoted and have
an attractive development plan in place, their vision of a long-term future with your
organization becomes credible and they are less likely to search elsewhere. You need to
get all your people on the ‘up escalator’ in order to really drive career engagement, and
a high rate of internal recruitment relative to external hiring is the founding stone upon
which all other subsequent career engagement actions rest.
Invest in talent mobility
Recruit internally where possible
Favor the internal candidate (the initial risk this may entail is offset against broader
strategic benefits due to internal organizational dynamics)
Ensure your managers are promoting internal opportunities to your people and are
evaluated on their ability to prepare their team to ‘step up’
Focus on increasing the 4 ‘C’s of Career Engagement outlined in this report
Career
engagement
practices score
Sufficient internal
talent to meet
strategic needs
Internal
recruitment
rate
Attrition
Reduced
recruitment
costs
Ability to
fill key roles
Revenue
growth per
employee
Absenteeism
r=.36** r=.22**
r=.31**
r=.22*
r=.33**
r=.25*
r=.30**
*correlation is signifcant at a confidence level of .05
**correlation is significant at a confidence level of .01
The internal recruiting gain spiral —
correlations between career engagement practices,
internal recruiting and business outcomes
1
2
3
4
Best in class career practices
Insights to action
6
8. • Confidence to hold meaningful
career discussions
• Managers know their team, and
show it
• Ability to coach to achieve
maximum performance
• Increased talent visibility
• Reduced attrition and ability to
retain players
• Forge a strong, unified, and
collaborative team
Employee empowerment
Leader enablement
Organizational execution
• Take ownership of their careers
• Develop an agile career strategy
• Increased awareness of talents and
areas for development
• Improved performance with lower
fatigue
• Increased job satisfaction and
enjoyment at work
• Greater well-being
• Increased likelihood of realizing full
potential
• Clear oversight of career drivers
• Clear oversight of talent across
divisions
• More effective succession planning
• Depth and breadth of internal talent
to draw on
• Control over internal labour market
dynamics
• Overview of organizational values
and climate
• Specific data analysis of workforce
Career
engagement
ROI outcomes
• Decreased
absenteeism
• Reduced attrition
• Reduced hiring
costs
• Increased customer
satisfaction
• Increased customer
loyalty
• Increased
productivity per
employee
• Increased revenue
per employee
• Increased
innovation
• Increased internal
mobility
• Increased ability
to fill key roles
internally
• Improved ROI on
talent investments
• Increased
promotion rate
A best in class career engagement model
Communication
Improved quality of
manager-employee
conversation
Capability
Employees with the
skills & ability to add
value in their current
roles
Compatibility
Alignment of individual
and organizational
goals, values and
aspirations
Contribution
Increased contribution
to the overarching
mission is powerfully
motivating and delivers
increased discretionary
effort
Best in class career practices
Insights to action
8
10. The 3 E’s of career engagement strategy
Thefifteenactionpointsthatfollowacrossthe
3E’sofEngagement—
IndividualEmpowerment,
ManagerEnablementand
OrganizationExecution
wereallsignificantpredictorsofthebusiness
outcomessuchasincreasedengagement,lower
attritionandincreasedrevenueperemployeeinour
research.Thefollowingfifteenpracticeswerethose
mostlikelytoimpactyourbusinessoutcomes.
Our recent benchmarking research supported a three-tier model of career
engagement, based on Employee Career Empowerment, Manager Enablement
and Organizational Execution shown opposite. Employees are empowered
to take control of their own careers, while managers are enabled to craft
individualized work proposals by gaining insight into the hidden talents,
preferences and motivational drivers of their team members6
. At an organizational
level, increased visibility of talent across functions facilitates strategic talent
management, while targeted developmental initiatives increase engagement,
reduce attrition to ensure an agile and readily deployable internal talent pool7
. This
is achieved via a series of concrete practices that work in synchronicity to increase
alignment between individual career ambitions and overarching business strategy.
Best in class career practices
Insights to action
10
12. Our research showed that the key to career engagement is improved communication, both from senior
management down and from the employee base upwards. Effective communication is the basis for improving
compatibility, capability and contribution, and is the cornerstone upon which Career Engagement rests. Two-
way communication is important because it gives employees ‘voice’ : making them active co-authors of their
career story. On a deeper level, regular and better quality conversations between managers and all team
members are the most simple and powerful way to communicate manager and organizational support, a critical
determinant of engagement and buffer against work-related stress.
Improve communication
Effective manager communication is significant because it gives
employees voice – making them active co-authors of their career story.
Mymanagercaresaboutmy
careerexperience/wellbeing
wasthetopdriverofcareerengagement,according
toourbenchmarkingresearch.
Best in class organizations were effective in identifying their internal talent needs and communicating these to
managers. Managers, in turn, had mapped this against their current talent resources and crafted strategies to
address ‘talent gaps’. They did this in collaboration with their team, who participated in the career decisions that
impact upon them. Team members had the resources and information to reflect on their career preferences,
and had the opportunity to communicate these to their manager. Our view is that having a common set of
tools for career dialog impacts the quality of conversation. The key finding of our research was that the
responsibility for effective career engagement centers firmly on the manager, who acted as a critical
touch-point between the employee and the broader organization, integrating employee preferences
with organizational needs.
“ ”
Best in class career practices
Insights to action
12
14. Create compatibility
Best in class organizations reported that team members could see how
exceptional performance in their current role contributed to overall business
success, as well as to achieving their own long-term career goals. They used
the talents that they enjoy using on a regular basis and brought their personal
values to work each morning. Managers were aware of the career/life priorities
of their team, and respected these. They were also empowered to negotiate
personalized work arrangements tailored to individual preferences. These steps
provided the best-in-class organization with internal talent well-aligned with
strategic requirements, increasing their ability to recruit internally. Furthermore,
top performing organizations had identified their overall mission, purpose, and
values, and lived their values in a way which resonated with their people.
Customizing career propositions can be easy.
First, find out what the engagers and motivators
are for each person. Identify the career “sweet-spot”
for your employees, by asking simple questions,
such as what excites you most about your work? Or
what are you doing when you are most “into” your
work and lose track of time? Insights into questions
like this will enable your leaders and managers to
get quick insight into the “sweet-spots” for each
employee.
The next step is to look for simple ways to create
an opportunity for an employee to get more of that
activity, task or involvement in their ongoing work.
Thirdly, find opportunities for action to be taken
and commit to it. Both parties - employees and their
managers need to commit for this to work.
And finally, check in constantly, make sure you
communicate regularly about these employee
hot-points so that your employees are aware that
you are delivering on promise and they are getting
a unique opportunity to add to their skill base and
future marketability (from Fulton & Mills ‘The Career
Engagement Game’, 2014)9
.
How to ‘work shape’
Read The Career Engagement Game (Fulton & Mills, 2014) to
learn more about how to implement work-shaping in your organization.
Best in class career practices
Insights to action
14
15. Coach managers to become effective at gathering quality information about the preferences of their
team. This should relate to a number of broader lifestyle factors such as career stage, pace and desired
pathway (expert vs managerial).
Empower managers to negotiate flexible work arrangements based on individual preferences.
Manage compatibility of career expectations during recruitment, as well as by providing regular honest
feedback about the requisites for career progression.
Identify and communicate your mission and values clearly to employees right from the recruitment
stage so they can see how these align with their own.
Facilitate activities and workshops that allow team members to become aware of their personal values
and find ways to express these in their roles.
1
2
3
4
5
Assess potential employees for motivational fit and values alignment, and give this sufficient
weighting during selection decisions.
6
How?
Create compatibility through
manager-driven ‘work shaping’
Work-shaping rests at the heart of our career-
engagement model, based on empirical research
showing that employees gain significant increases in
job satisfaction as a result of micro ‘tweaks’ to their
role8
. In this manner, the job description becomes
a starting point from which the employee and
manager work together to create appealing roles
that tap into the ‘sweet spot’ of every individual team
member. The career-engagement sweet spot is the
intersection between the talents, values and passion,
and is reached when compatibility is maximized
across ascending layers of the Career Engagement
Pyramid. This is achieved via regular ‘touch base’
conversations between managers and their team,
and the on-going negotiation of working conditions
to ensure continued alignment.
Aspirational factors Strategic
Hygiene factors Tactical
Purpose and
work shaping
Talent shaping
Social shaping
Physical work shaping
15
16. Build capability
Manager-driven work-shaping at all levels of your organization ensures that every employee is
motivated and capable of exceeding performance requisites in their current role. The up-shot is
that performance is maximised due to increased efficiency, increased talent leverage, and greater
alignment between individual talents and role requisites. In addition, organizational capability to
anticipate market needs is heightened, due to a broadly skilled and readily deployable internal
talent pool. Although it is important to communicate efficiently in order to gain insights into
individual preferences and create compatibility, gathering information about your workforce or
team can actually backfire unless this is seen to correspond to concrete action.
Itwastheabilitytotake
careerinformation
onestepfurtherand
buildcapabilitythrough
stretchassignmentsand
concretedevelopment
opportunitiesthatreally
differentiated‘bestin
class’organizations.
Best in class career practices
Insights to action
16
18. Celebrate contribution
Effective communication maximising compatibility and capability allows every team member to
make their maximum contribution. Making a contribution is profoundly motivating in its own
right, however, it is important to take the time out to celebrate key success moments in order for
the career engagement spiral to be sustainable. Recent engagement scholarship has now shown
that it is shared positive events at work, such as celebrating a team or individual achievement
is the most important predictor of day–to-day engagement levels10
. It is important to recognise
excellence, as well as showing appreciation of the hard work of those working ‘behind the scenes’,
that inevitably results from effective career-management processes.
Best in class career practices
Insights to action
18
20. Organizational execution
Supporting activation of 4 pillars —
Capability, Compatibility, Contribution and Communication
Scope
Messaging
Tactics
• Career engagement framework is scalable
and sustainable across geography, time and
employee level
• Career engagement is established as a critical
People / Human Resources portfolio
• Career engagement is seen a foundational
strategy for talent and employee engagement
• The overarching strategy is inclusive, strategic,
visible and impactful (outcomes focused)
• Career engagement is sponsored by the CEO/
Executive team and is owned by a senior HR
professional
• Career engagement is a long term business
strategy and not simply a time based initiative
• Career engagement impacts our business
profitability and individual satisfaction, and
is critical to our business and ours peoples
success
• Multiple career engagement advocates and
experts are developed across the business
(these are becoming known as “career
agents/ career champions or career coaches”
and often sit within the operational business
lines)
• Internal Sponsorship is evident – in particular
at executive level - from leaders and
managers enacting the strategy
• A 3 year layered approach is developed and
committed to with regular ROI review
• Critical stakeholders and advocates across
the organization are regularly upskilled and
engaged in new strategy development and
roll out
• Initiatives are not developed in isolation but
support broader business and HR. strategy:
• Initiative communications and activities
support a compelling employer
brand and are consistent with other
messages
• Initiatives support existing talent
and high potential programs,
providing additional insight into talent
aspirations and development needs
• Initiatives supports organizational
agility through building a more agile
workforce with diversity tactics,
work shaping and lattice pathway
management.
Best in class career practices
Insights to action
20
22. Individual empowerment
Building capability, compatibility and contribution
Scope
Messaging
Tactics
• Organization wide reach – delivering a
customized career proposition to each and
every person, regardless of role, location and
hours.
• Targeted sub programs that support specific
groups (e.g. high potential) within the wider
employee footprint.
• Delivered across the entire employee lifecycle
from entry to exit.
• Career management as a partnership
between employer and employee, but driven
and owned by the employee.
• Initiative challenges positional and
hierarchical based career fixation and
instead encourages individuals to explore
competency or experience based career
planning and a lattice mindset.
• Focus on agility – build individual and
organizational agility through experiential
career growth and development of
competency depth.
• Individual Compatibility (values and purpose
alignment) to organizational goals is
important and reflection on how you can
bring your best self to work is encouraged.
• Each employee empowered with career
insight and discovery tools to articulate
current Compatibility and Capability and
supported to map a custom career path. This
is available to each employee as and when
they wish to activate it.
• Regular meaningful career conversations
between employer and employee are
mandated, so each individual is guaranteed
at least one career coaching conversation per
annum.
• Opportunities to engage in non-business as
usual activities such as cross silo projects,
mentoring, coaching and networking is
support by organizational process and
communications.
• Individuals can access information about
personal career engagement tactics though
a variety of easily accessible methods e.g.
webinars, e-learning, workshops, and are
encouraged to do so by their leader.
Best in class career practices
Insights to action
22