Using LinkedIn for Job Search and Career Growth
•Als PPTX, PDF herunterladen•
0 gefällt mir•190 views
A presentation designed for alumni of Upwardly Global.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Using LinkedIn for Job Search and Career Growth
Ähnlich wie Using LinkedIn for Job Search and Career Growth (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (9)
Using LinkedIn for Job Search and Career Growth
- 1. Using LinkedIn for Job Search and Career Growth
- 2. Nice to meet you! Maya Babla Global Customer Success Manager, LinkedIn Bay Area Leadership Council, Upwardly Global
- 3. What we will cover in this session 1. Your professional brand 2. Indicate your interest and get noticed by recruiters 3. Building & leveraging your network 4. Savvy job searching 5. Questions
- 4. Before we tell you how it works, this is who LinkedIn is LinkedIn’s vision: create economic opportunity for every member of the global workforce A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
- 5. Why can LinkedIn jumpstart your career? 10M+ JobsEmployers 9M+ Students 50M+ Professionals & alumni 500M+
- 6. Build your professional brand Get noticed by hiring managers and recruiters
- 7. What’s so important about a profile? of hiring managers look at profiles to learn about candidate 75% Source: LinkedIn Job Search Guide, 2016 85% of employers say that positive online reputation influences their hiring decisions
- 8. Company recruiters use LinkedIn So should you Source: Jobvite Recruiter Nation Survey, 2015 9 10out of
- 9. Recruiters use LinkedIn to find you Recruiters search on experiences, skills, schools, training programs, and more
- 10. 6 Key Profile Sections Photo Education and Training Experience Volunteer experience Skills Summary 1 2 3 4 5 6
- 11. 1 Photo: where you make your first impression 21X Profiles with photos get 21X more views on average The shot should be: ✓ You alone ✓ From shoulders up, smiling ✓ With a neutral background No fancy photographer needed
- 12. 2 Education and Training: the foundation of your career 10X Members who list a school or training program get 10X more views on average ✓ Add your school or training program ✓ Add your field of study, major and/or degree ✓ Include clubs you lead and honors you’ve earned
- 13. 3 Experience: show what you’ve achieved 36X Profiles with two or more positions are up to 36X more likely to be found by recruiters List your past employers and describe what you accomplished at each.
- 14. 41% 4 Volunteer Experience: it counts so include it of hiring managers consider volunteer experience equally as valuable as paid work experience
- 15. 5 Skills and recommendations: raise your ranking in recruiter searches 5+If you list 5 or more skills, you’ll get up to 17X more profile views ✓ Great at customer service? ✓ Know JAVA programming? ✓ Have foreign language skills? Add top skills you’ve learned
- 16. 5 Recommendations: Add credibility and flavor to your profile Tips for getting strong recommendations: Ask former professors, colleagues, clients Remind them of your past projects and accomplishments Recommendations should showcase a diverse set of skills & strengths
- 17. 6 Summary: your unique story in your own voice Be sure to highlight: ✓ What you’re interested in ✓ What you’re good at ✓ Your career goal(s) & future aspirations Keep it short - No more than two paragraphs!
- 18. Who’s checking out my profile?
- 19. Indicate your interest and get noticed
- 20. Privately signal to recruiters that you’re open to new opportunities
- 21. Search for companies you are interested in, and follow them to receive relevant updates
- 22. Recruiters can see that you’re open to hearing from them, and are more likely to reach out
- 23. Building & Leveraging Your Network
- 24. Networking is still the best way to find a job of jobs get filled through networking85% Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report #1 The top way companies recruit is through employees referring people they know
- 25. Connect with people you know to build the foundation of your network Start with friends, family, classmates, mentors, teachers, and of course, anybody you’ve ever worked with! Click on the “My Network” tab to start exploring.
- 26. Find fellow alumni • Search by what they studied, where they work, graduation year • Make sure to include a personal note with your connection request To navigate there: • Find school in the search bar • Click “see alumni” • Select different criteria and explore profiles • Message alumni you want to learn more from
- 27. Personalize Connection Invitations Always add a personal note to your invitation when connecting with another LinkedIn member. This makes it clear to the other person why you are reaching out – and they are more likely to accept your invitation. If you met them before – remind them when and where!
- 28. Grow your network: get introduced through a trusted connection
- 29. Join groups and participate in the conversation
- 30. Stay connected: Use messaging to reach out to your network Research what your connections have been up to (where they work, what they’ve been posting, if there are jobs at their company) – and use messages to connect.
- 31. Why? ✓ They work in the jobs or companies that interest you most ✓ They can connect you with someone else who does What to say? ✓ Who you are ✓ How you came across their profile ✓ How they can help you Tap your connections for help
- 32. Savvy job searching Leverage your network and research jobs and companies
- 33. Recommended jobs tailored for you Recipe for relevant jobs: 1. Set your job preferences Ensure your profile is up-to-date 2. To navigate there: • Click the “jobs” tab in the top navigation bar • Click “update preferences” • Choose to share your career interests with recruiters • Select industries, company size preference, and more; hit “Save.” • See all jobs recommended for you!
- 34. Learn what’s out there by browsing job descriptions A treasure trove of information The work you’ll be doing Company culture & what it’s like to work there Who you know: A foot in the door
- 35. Gain insight into the culture and opportunities at a company
- 36. Know your “in”
- 37. Apply for jobs easily online
- 38. Share your profile when you click apply
- 39. Understand your earning potential linkedin.com/salary
- 40. Questions?
- 41. Your dream job is closer than you think ©2016 LinkedIn Corporation. All Rights Reserved.
Hinweis der Redaktion
- + Housekeeping Send your questions in the chat
- Today we are going to focus on how a job seeker like you can use LinkedIn to find their ideal job, explore new career paths, and build an online ‘professional brand’. As you will learn, there are many different ways to use LinkedIn as a tool to find your next job, but in today’s session, we will be specifically covering: A general overview of LinkedIn What it means to have and build your ‘professional brand’ How to use LinkedIn to explore different career paths in the United States How to use LinkedIn to finding a job on LinkedIn And if we have time, some additional tips that might be helpful in your job search I’ll save time at the end for questions, but will invite you ask throughout using the chat panel and ensure that you have sent it to both me and Emmanuel. And I’ll ask for your input too. We have much to cover, so let’s get started!
- With LinkedIn, you can connect to opportunities—LinkedIn’s vision as a company is to connect each and every person in this room, as well as every member of the global workforce, to opportunities. But what do we mean by that? Let’s talk about what LinkedIn means for its members - and what it can mean, for you.
- One great way to tackle finding a job in the US is to start your career journey on LinkedIn. Why? LinkedIn’s mission is simple: To connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. There are currently more than 460 million LinkedIn members, the network is growing by 2 members per second, and there are over 97M unique new visitors. This is where the jobs are, the hiring managers are, the recruiters are, the companies are - we don’t want you to miss out on the opportunity to connect with all of these different people who can get you closer to your next job.
- In this section, we will show you how to display your talents and get noticed by hiring managers and recruiters.
- Two additional tips: 75% of recruiters in the US look at LinkedIn profiles to learn more about the candidate (even if they have turned in a CV or traditional resume) 85% of employers say that positive online reputation influences their hiring decisions (not just LinkedIn, but think about your other online presence like Facebook and Twitter)
- Before walking you through the steps of how to build your professional brand, we want to discuss quickly why this matters. The number one answer is that almost all recruiters use LinkedIn as a tool to find good talent.
- All Fortune 100 companies use LI Recruiter (the LinkedIn tool for recruiters), and this is what it looks like from their perspective. This is why keywords and search engine optimization, or how people search to find you, are so important. There are hundreds of thousands of recruiters on LinkedIn. The first thing they are going to do is look at your profile. Remember: Recruiters use it. Jobs are there. Be where the action is. This is just a quick view of how recruiters use LinkedIn and what your profile looks like ‘from the other side’. The important thing to note here is that the more information you put on your profile, the more likely it is a recruiter will see your profile. Recruiters find candidates by searching on keywords on your profile, so the more complete your profile, the better. Now let’s discuss the most important things in your profile!
- While there are many ways you can make your profile stand out, there are 6 critical things we always recommend you start with: Photo Education and Training Experience Volunteer Experience Skills Summary We’re going to walk through each of these steps, to help you create a great profile that is reflective of your experiences, skills, education, interests, and aspirations. So let’s get started!
- Adding a profile photo is key – profiles with a photo get 21x more views than a profile without a photo. Adding a photo helps humanize your profile and makes you more approachable. Make sure you are smiling in your picture! A smiling face on your profile goes a long way toward making a great first impression with potential employers. You don’t have to enlist the help of a professional photographer – just ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
- If you attended high school or university, you can add that in the Education section. You can also add a training program you’ve been through. Adding your education and training is a great way not only to show your qualifications, but also gives you an opportunity to connect with other alumni from your school or organization. There are multiple fields here, but the key ones to fill out are the School/organization name, the dates attended, and the degree or field of study if relevant. It’s important to note that those who included their education or training get on average 10X more views on their profiles than those who do not include this section.
- As we move into the experience sections, I want to be sure to explain how LinkedIn differs from a traditional resume or CV. It’s much more holistic, and allows you to tell your personal story. It’s not just a series of bullet points! If you start with a great resume, your LinkedIn profile won’t take too much work. Understand the following differentiators to get the most out of your LinkedIn profile: Depth Your LinkedIn profile gives you room to elaborate. Go deeper with volunteer experiences to demonstrate skills, experience, and personality. Add project samples, such as images, documents and videos of your work. Personality Your profile allows hiring managers and recruiters to actively seek you out. Add your skills and experience, but more importantly show them your unique path and personality. Especially as a refugee, this is an important opportunity to show your unique professional story. Your profile summary should truly set you apart. Recommendations Your resume rarely contains recommendations from peers, professors, or past co-workers, whereas your profile has a section dedicated to this information. Hiring managers use Recommendations to measure the quality of an applicant. The Platform LinkedIn is a living and breathing network where professionals and employers can interact with and contact you. Your profile is a great way to share—not only your experience—but also your personality and interests. So the Experience section is the meat of your LinkedIn profile: your past work experience. Click the “Add Position” button to add additional roles. Be sure to include all past jobs, including part-time jobs and professional work experience. Include the Company name, your Job Title, and the location of the role. Add the time period that you worked there. Finally add a description of what you did in that role. What did you accomplish in each role? What did you learn? Remember, this is beyond a simple resume: this is an opportunity to tell your story of career growth. As you see here, profiles with two or more positions are up to 36X more likely to be found by recruiters.
- Common question -- what is volunteer experience vs. experience section? Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. This is very important if you are still looking for a job but are volunteering somewhere in the meantime. INCLUDE your volunteer experience!
- Finally, add skills! What are your areas of expertise? Skills can include anything from public speaking, to customer service, to childcare, to business development. Take some time to think about what kinds of skills you have. Just click “edit” and start adding! Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches for companies looking for someone with your skills. Be sure to endorse the skills and expertise of your connections as well – it will encourage them to do the same for you.
- Recommendations can also be a very powerful way to build professional credibility. Ask your mentors, volunteer supervisors or other former colleagues for recommendations on LinkedIn. Here is an example (refer to slide). There are few things that can help your job search as much as someone vouching for who you are and why you should be hired. Ask some of your connections – like former coworkers and clients – to write recommendations of your work. Getting a strong recommendation usually requires asking for one, so don’t be afraid to make a delicate request. Reassure someone that these can be short paragraphs, and can take less than 10 or 15 minutes.
- Finally, take a minute to think about your Summary. Your Summary sits at the top of your LinkedIn profile, and is your chance to briefly tell your story. A good formula is to reference what you’ve done in the past and what you’re doing now, but ultimately to focus on your future potential and aspirations. See this example: “I am passionate about hospitality and making others feel welcome. In Syria, I ran a successful hotel that welcomed in visitors from all over the globe. Today, I am pursuing opportunities in the New York area that will allow me to leverage my extensive experience in the hotel and hospitality industry. Please reach out if you know of any opportunities.” Again, adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments. If you feel uncomfortable sharing your accomplishments so directly, know that in the US, this is completely normal and, indeed, important in order to demonstrate your qualifications. In short, the summary should tell people: Who you are What you are doing now Additional info Use your summary to transform your 2D resume into a 3D person. There are no right answers on length, but 3-5 short paragraphs should do the trick. BONUS: Write an attention-grabbing headline Your headline is the phrase that appears next to your name throughout LinkedIn. If you have a job, it’s common to use your job title and company as your headline. However, it’s even more effective to use the headline to show your value and passion in one quick line. What do you do, or what do you want to do? How do you characterize yourself professionally? The examples here are all different, but are each strong examples of how LinkedIn members can indicate their passions and interests to their extended networks. *Note*: We don’t have ‘headline’ explicitly listed as one of the top 6 things you should do, but it’s often a common question, so we included this tip in case your clients ask. BONUS: Complete as many sections as you can! We covered some of the most important sections today, but be sure to go back and see if there’s anything else you can add! The more information you have on your LinkedIn profile, the more accurate your suggested jobs will be. *Note*: This can be ‘extra credit’ for your clients or something you come back to after an initial introduction to LinkedIn.
- One brand new feature (launched yesterday!) are greater insights for you to see how your profile is resonating with potential hiring leaders or recruiters. When you go to your profile now, You can see specifically which companies are interested in them as a way to gauge job opportunities on the market. Now you can have a sense of how frequently they're appearing in queries and if you need to strengthen your profile.
- So now we’ve covered what you can do to represent yourself externally – to everyone - through your profile. But what else can you do to proactively get noticed by recruiters? In this section we will look at a few tips and tricks.
- Open Candidates is a new feature that makes it easier to connect with your dream job by privately signaling to recruiters that you’re open to new job opportunities. You can specify the types of companies and roles you are most interested in and be easily found by the hundreds of thousands of recruiters who use LinkedIn to find great professional talent. To get there, go to the Jobs Tab and click Career Interests. You can add a note, give more specific information about the kinds of roles you are interested in, and whether you’re looking for full time, part time or contract work. By a show of hands, how many of you have already enabled this feature?
- Raise your hand if you’re following a company on LI. You can also use the Search tab at the top of the LinkedIn page to search for specific companies you are excited about. Then you can learn more about the people who work there, what jobs are currently open, and what the company has been posting about on their company page – more on that to come later in the presentation. Once you find a company you are interested in and seems like a good fit, click to follow that company and you’ll subscribe to all the updates they post to their page. Sometimes this includes job postings, and often it will include insights about company events, culture, etc. that will give you an inside edge when you are talking with someone from that company. It will help you show you’ve done your research. There’s also another reason to do this.
- So what does this look like to recruiters?
- Why build your network?
- 85% of jobs still get filled through networking. The good news is that LinkedIn is the largest professional network on the planet, with over 500 million members. And it’s important to know that the top ways companies recruit in the United States is through employee referrals. The more meaningful connections you have at different companies, the more your chances increase of being one of those referrals! Networking is about finding the few people who have the right information or connections What it’s not: meeting as many people as possible. This is all to say that networking matters even in this digital age and you must do it properly and intentionally to get the most use out of it.
- Opportunities don’t appear out of nowhere – they are connected to people. The best way to meet new people is via the people you already know. Think back to when you got your very first job. Did you get it via someone who was a family member or friend? It’s always easier to get a job somewhere when you know someone who works there and can help you prepare. All kinds of people are on LinkedIn, from all different ages and backgrounds. Even if you don’t think of your current network as being able to help you professionally in the US, once you know how to use LinkedIn to help you reach out to people, it’s easy to build it and leverage it to connect to job opportunities!
- You can use LinkedIn to find alumni who went to your school as a way of connecting with people who may have a similar career path to the one you want. This is also a great way to see if you have any potential contacts at jobs or companies you are interested in. For example, if you went to Tishreen University in Syria, you can search the university name at the top Search Bar. Click on the school page. Then right under the university name, you will see a tab titled ‘See alumni’. Click on that tab and you will see all the alumni on Linkedin who attended that specific school. You can then use the tabs to the right to filter more specifically by location, job, companies etc.
- The easiest way to add someone to your network is from their LinkedIn profile. Click the “Connect” button, and you’ll be taken the invitation page. Always include a personal note instead of the default text. If you’re adding someone who you’ve just met once, it may be helpful to include where you met them. Generally, it’s best to only connect with people who you actually know. However, an exception might be if you are reaching out to someone with something in common with you, such as if they went to the same university or are also new to the US and have recently found a job in an industry you’re interested in. When reaching out to someone who you don’t already know, be sure to write a note explaining why you’d like to connect. Does anyone have some examples of notes they have used in their introductions? Take a few min to write it in the chat. You should always include: A hello Dear [Name] Hi [Name] Or simply [Name], A one sentence description of how you met. For example: At a conference At your friend’s party During a work meeting Through a friend One or two sentences about why you want to connect. For example: Describe what you talked about and say you want to learn more I would like to continue our conversation I want to learn more about your job at XX. If you would like, it is always nice to offer to do something in return as well. You can say something like: And if you would like to learn more about my experience as an engineer in a global company, I’d be happy to talk more. Or something more personal like, “And let me know if you would like more Middle Eastern cuisine recommendations in the neighbourhood!” Sign your name, or say goodby Cheers Thank you Sincerely Best For example: “Hi, Laura. It was great meeting you at the networking event at the New York Community Center on Thursday evening. I found your current job as an engineer at Google to be very interesting and would love to learn more about your experience. I’m looking forward to staying in touch and continuing our conversation. And if you ever want to learn more about my experience working at the largest engineering firm in Damascus, I’d be happy to exchange notes! Cheers, Sadaf”
- With LinkedIn’s new ‘chat style’ interface, it is very easy to have conversations with new contacts or old colleagues on LinkedIn. Be sure to check your messages and practice those personalized messages we discussed earlier through this feature.
- Research the profiles of alumni who inspire you or who you want to learn from. See how they got from university to where they are now, or from a specific job to the job they have now. While it might be a little awkward to reach out, don’t be shy. Reach out and ask to hear about their path, advice, tips. LinkedIn is a community that is built around helping others out, so it should not be a surprise. As we practiced before, just make sure you customize your message and be sure to explain who you are, why you are reaching out, and what you want from the person you are reaching out to. If you have written a cohesive and direct message, most people will say yes; they are quite eager to help others out!
- In this section, we will explore the best tips on how to actually get hired and find a job you are excited about using LinkedIn. *Note*: As we move on in this section, you might find it helpful to GO LIVE and show job seekers how to navigate the jobs page and set their settings through a live demo. Pull up the pages we discuss in the coming slides before you start your lesson so you have your examples up and ready to go.
- If you are looking for a job on LinkedIn, one of the most powerful tools to use can be the recommended jobs feature. Here, you can set filters for the kinds of jobs you want and have LinkedIn send you email updates about those jobs that might be most interesting to you. If you are actively looking for a job, I highly recommend using this feature! *Note*: This is a good one to do a live demo for.
- A job description can tell you a lot about a company. Not just about the role you’re interested in, but you can learn a lot about the company or organization’s culture, tone, and the people who work there. Other things you can find out by investing in reading a job description carefully: The work - responsibilities The culture - read up and follow Company page from description Tone - friendly and casual language or more serious and formal? Overall quality - a company that invests in its job descriptions (finding talent) likely invests in its employees People you know who work there Can apply right from there on LinkedIn
- Use the insights you gain here – employee perspectives, data about the makeup of their teams – to drive meaningful conversations with people you talk to.
- As we discussed briefly before, some jobs even allow you to apply directly on LinkedIn. While this is a great feature, make sure to check to see if you have any connections at that company before applying. It is always beneficial to reach out to anyone who may be able to provide an internal referral.
- *Note*: End the presentation with the CALL TO ACTION: Reiterate to refugee job seekers that a good way to start is by downloading the app if they haven’t already.