Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research http://www.slideshare.net/MaximumEMG/we-chat-recruitment-infographic-slidesv2

1. © 2014 Maximum Employment Marketing Group. All rights reserved. 1
WECHAT
SOCIAL
RECRUITMENT
PART 2 – CHINA FORTUNE 500
MAXIMUM EMPLOYMENT MARKETING GROUP

2. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 2
WeChat Social Recruitment Part II
By China Fortune 500 Companies in 2014
Zooming in deeper on the presence of Chinese companies and their
employer brand & recruitment presence on WeChat, part II of this
infographic looks at China fortune 500 companies. How does their social
recruitment strategy stack up against Global Fortune 500 companies
from our Part I research ?

3. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 3
Companies with a WeChat recruitment account
23% of CHINA Fortune
500 companies
HAVE a WECHAT
RECRUITMENT
ACCOUNT
53%
2 or more
WeChat
recruitment
accounts

4. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 4
Company Type
accounts
47%
39%
33%
23% 24%
16% 17% 18%
TECHNOLOGY
FINANCE
OTHERS
Industry Distribution
TRANSPORTATION
CONSTRUCTION
MANUFACTURING
AGRICULTURE
CONSUMER GOODS
MEDICAL11%

5. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 5
Recruitment WeChat account type
74%
Subscription 26%
Service
Account
Account

6. Account
WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 6
VERIFIED ACCOUNTS 46%
VS
NON VERIFIED ACCOUNTS 54%

7. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 7
Recruitment account active
GHOST ACCOUNTS
12%
44%
ACTIVE ACCOUNTS
JAN!JUN

8. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 8
Posting Posting frequency frequency all recruitment recruitment accounts
accounts
Monthly posting frequency
12%
11%
POST EVERY MONTH

9. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 9
Monthly posting frequency
POSTS PER MONTH
JUN
AVERAGE POSTS BY MONTH
MAY
APR
MAR
FEB
JAN
2.31 2.49
2.26 2.21
1.22 1.17
ON AVERAGE
1.94

10. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 10
Posting Content
Posting Content
10%
6%
CAMPAIGNS
VIDEOS

11. WECHAT SOCIAL RECRUITMENT BY FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 11
44% NEARLY HALF OF
THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar

12. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 12
Career website & mobile optimalisation
44%
Link to
career
website
53%
mobile-FRIENDLY
CAREER
WEBSITE

13. WEBSITE
WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 13
Supports Direct Application Through WeChat
10%

14. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 14
Happy to answer all your WeChat recruitment questions
through enquiries@maximum.com
or stay in touch via our Maximum WeChat

15. WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014© 2014 Maximum Employment Marketing Group. All rights reserved. 15
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