Design and build a new applicant tracking system to help streamline and improve the experience for applicants and recruiters.

1. 1© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
CASE STUDY
Creating a user-centred
experience for candidates
and recruiters.
Client
McDonald’s
"
Region
Netherlands
"
Date
2013
Keywords
Applicant Tracking
Careers Site
MADE
WITH
USERS "
IN MIND

2. 2© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
BACKGROUND
McDonald’s is one of the largest employers in the Netherlands.
Unsurprisingly, and in part due to the nature of the roles of offer,
they are a very high-volume employer. This is problematic
because the sheer volume of applications makes it difficult to
process all the applications. What was needed was a more
effective way for candidates and recruiters to be selective.

3. 3© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
BRIEF
Design and build a new applicant tracking system to help
streamline and improve the experience for applicants and
recruiters.

4. 4© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
SOLUTION
Maximum custom-built a light ATS system with simple easy-to-
use functionality and centralised communication.

5. 5© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
HOMEPAGE
The career site and ATS are
integrated seamlessly to give the
user one experience.

6. 6© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
LOCATIONS
With a red marker indicating the
HQ, users can search for regional
vacancies through a map with live
updates on available positions.

7. 7© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
APPLICANT
OVERVIEW
Here you can search for relevant
candidates based on different
criteria such as function, status,
age, etc.

8. 8© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
APPLICANT
TRACKING
SYSTEM
After applying, the data gets sent to
the ATS.
The ATS home page features a
dashboard giving a quick status
overview of the number of:
• Views
• Open vacancies
• Applicants
This ATS is available for different
groups and has a rights system. "
An admin can view all restaurants, a
restaurant manager can only see
their own.

9. 9© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
For more information, talk to me.
Siebe van Ineveld
Client Services Director!
!
!
T: +31 xxxx xxxx
E: siebe.van.ineveld@maximum.com
W: maximum.com/siebe-van-ineveld
NEXT STEPS

10. 10© 2014 Maximum Employment Marketing Group ltd. (Rotterdam). All rights reserved.
© 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.
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