Chris Handy and Max Traylor team up to launch a new project management system custom designed for content marketing agencies.

1. CMB Partner Office Hours
Today’s Presentation:
“Onboarding & Project
Management”
Every Tuesday & Thursday @3pm Eastern
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com

2. What is the CMB
Community?
A team of inbound marketing agencies that sell and deliver services using the Content
Marketer’s Blueprint.
www.contentmarketingblueprint.com

3. Today’s Schedule
15 minutes: Slide Presentation
45 minutes: CMB Partner Open Q&A
www.contentmarketingblueprint.com

4. After the Webinar
Webinar recording, slides and blog article
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com

5. Today’s Question
How can my company be more efficient at onboarding and managing our
content marketing clients?
www.contentmarketingblueprint.com

6. Introduction
Chris Handy
Company:
@thinkhandy
Personal Twitter:
@handythinks
Dogs:
Libby (left), Tex (Right)
www.contentmarketingblueprint.com

7. #1 The Order of Operations
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8. #1 The Order of Operations
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9. #1 The Order of Operations
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10. #1 The Order of Operations
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11. #2 Building a Workflow
www.contentmarketingblueprint.com

12. #2 Building a Workflow
 Much of these activities can be performed at the same time
 Landing Pages
 Graphic Design
 Copywriting
 Much of these activities involve third parties
 Approval
 Freelance Writing
 Etc…
www.contentmarketingblueprint.com

13. #2 Building a Workflow
 The Problems with Email
 Slow
 Not everyone will use it
 “Reply All” Etiquette
 Did I REALLY need to be CC’ed on that?
 Hard to organize
 Fragmented Conversations
 Too many versions of the truth
www.contentmarketingblueprint.com

14. #2 Building a Workflow
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15. #2 Building a Workflow
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16. #2 Building a Workflow
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17. #2 Building a Workflow
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18. #2 Building a Workflow
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19. #2 Building a Workflow
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20. #2 Building a Workflow
www.contentmarketingblueprint.com

21. #2 Building a Workflow
Custom Workflow for:
• Personas
• Landing Page Copy
• Links to Offers
• CTA Images
• Thank You Page
Copy
• Followup Emails
• more
www.contentmarketingblueprint.com

22. #2 Building a Workflow
www.contentmarketingblueprint.com

23. #2 Building a Workflow
www.contentmarketingblueprint.com

24. #2 Building a Workflow
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25. #2 Building a Workflow
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26. #2 Building a Workflow
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27. #2 Building a Workflow
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28. #2 Building a Workflow
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29. #2 Building a Workflow
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30. #2 Building a Workflow
Communication
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31. #2 Building a Workflow
www.contentmarketingblueprint.com
Communication

32. #2 Building a Workflow
www.contentmarketingblueprint.com
Communication

33. #2 Building a Workflow
www.contentmarketingblueprint.com
Communication

34. #3 How to Get Started
 Introductory Offer (10 spots)
 $500 Setup Fee
 Limited to the first 10 organizations to sign up



Unlimited Workspaces



(Payment due within 24 hours of invoice generation)
Turnaround: 5 Business Days of receiving all required items after signup
Duplicate for all your clients
Available 1/15
Next 10 spots will increase to $750
 How to claim your spot
 Visit http://resources.thinkhandy.com/cmb-podio
www.contentmarketingblueprint.com

35. Next Session:
th
Thursday January 16
@3pm
“The best candidates for content marketing services”
Signup at: www.contentmarketingblueprint.com/webinars
www.contentmarketingblueprint.com