Competitive Iterative Design - small presentation for designers and managers describes design-as-process and design-as-product. Also Max shared his initial thoughts about state of design in post-USSR area.

1. Соревновательный
Итерационный
Дизайн
• Design
• Iterative Design
• Competitive Iterative Design
• 8 Blocks Quest
• Ex-USSR Designer

2. !
Who’s talking:
Max Tkachuk @paz0r
Co-founder at Trendkill designers!
!
!
Worked with: !
frog design
havas worldwide
wargaming
kyivstar
usability lab
prodigi
eastlabs
movable
umh
dojrzewamy.pl
bigmir.net
laeto.ru
korrespondent.net
findguru.me
slajd.net
rabota.ua

4. design
as product!
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9. design
as process!
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10. WHY & HOW! !
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Apple, Bose, Loewe!
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OUTPERFORM?!

11. WHY WE DON’T?!
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We ship products

12. !
Apple, Bose, Loewe!
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SHIP INSANELY !
GREAT PRODUCTS !
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during the same period of time

13. iterative
design

14. iterative
design
is cyclic process !
of prototyping, testing, analyzing & refining !
a product or process

15. T-shaped or multidisciplinary

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21. competitive
iterative design

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23. !
use iterative
Draft Prototyping
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Turn your customer / value hypothesis
to several product concepts
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24. !
run parallel
User Tests
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Get fast & cheap hypothesis test results!
! !
!

25. apple’s iphone
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iterative design
examlpe

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45. 8
steps

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56. ex-
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USSR
designer

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64. ! ! !Thank you!
L
Max Tkachuk,
Trendkill designers
@paz0r
Competitive Iterative Design
October 2012
!