Attached is the September edition of Three Hot Things. This month covers:
1. Apple continues to expand HealthKit features with release of iOS 9
2. Sony unveils second generation SmartBand with more bells & whistles
3. FDA clears innovative Eko “Core” stethoscope with digital capabilities
2. 2
Apple Continues to Expand HealthKit
Features with Release of iOS 9.
Along with the iPhone 6s and iPhone 6s Plus
announcement, Apple also launched its newest
operating system this month, iOS 9. Adding on to
the features of HealthKit’s iOS 8 release, users
can now track their reproductive health, UV
exposure, and water intake.
On iOS9, HealthKit can now accept a number of
new data types from external apps and
accessories. This means Apple users can start to
track everything from water consumption, skin
health, walking/running distance, nutrition, to
fertility.
As with all other health subjects, users can enter
data points manually if they so choose, but the
real key is open compatibility with third-party
applications and accessories. New software,
devices and services that tap into Apple's
HealthKit tools will both import and export
information from these new categories, allowing
for users to access an even more comprehensive
view of their overall wellness.
Source: http://appleinsider.com
3. 3
Sony Unveils Second Generation SmartBand
with More Bells & Whistles
This month, Sony released the SmartBand2, the second
edition of their fitness-tracking wearable technology. For a
lot of users, the Sony SmartBand2 is said to be a solid
compromise between a fitness tracker and full-blown
smartwatch. Like the Jawbone, Apple Watch, and like-
technology, Sony’s band monitors its users’ overall health
and wellness, and is water resistant.
The SmartBand2 keeps track of your steps, sleep cycle,
and heartrate. It also includes the Lifelog app, which
provides users with notifications for phone calls, texts,
and emails right from the band. New features to the
SmartBand2 include a heart rate sensor, and iPhone
compatibility.
Some other cool new additions to the Sony fitness band
include a stress level monitor, which takes into account
movements and pulse. Users can now place their Sony
wearable in “Independent Mode” which tracks activities
regardless of a smartphone being present which is ideal
for workouts.
Source: http://mashable.com/2015/08/20/sony-releases-
smartband2/#s5COng.a2Gkg/
4. 4
FDA Clears Innovative Eko “Core” Stethoscope
with Digital Capabilities
In the beginning of September, the FDA
announced the clearance of the Eko Devices’
“Core” digital stethoscope, making it available to
physicians in the U.S. “Core” is the first digital
stethoscope engineered to switch between
analog and digital modes, simply with the push of
a button.
Core works by snapping on to just about any
analog stethoscope and provides advanced audio
processing, recording, and sharing capabilities. It
is then paired with an app to the iPhone or iPad.
From the app, heart recordings can be replayed
and analyzed in greater detail using audio and
visual tools. Recordings can be shared with
other physicians or uploaded to an electronic
health record. The device also has a passive
mode, allowing the doctor to hear through the
stethoscope as if the Eko Core was not present.
The Co-Founders of Shazam have also invested
in Eko Devices, and have plans to release a
“Shazam for Heartbeats,” which would help
doctors spot suspicious murmurs in everyday
consultations that they may otherwise miss. Source: http://www.medgadget.com/2015/09/eko-core-stethoscope-with-
novel-digital-capabilities-fda-cleared-video.html
Hinweis der Redaktion
We want to partner with our existing business units, and offer our clients integrated campaigns
We open doors for our creative team when we win new biz, and vice versa
RHW and DH are power names, recognized in the industry, by our vendors, competitors, clients and potential clients -- we have kept those names for that reason.
Also to maintain client conflicts and confidentiality
Urban analogy to describe PHM (need slide?)
Explain the integration across other PHCG agencies and use of brand activators
We want to partner with our existing business units, and offer our clients integrated campaigns
We open doors for our creative team when we win new biz, and vice versa
RHW and DH are power names, recognized in the industry, by our vendors, competitors, clients and potential clients -- we have kept those names for that reason.
Also to maintain client conflicts and confidentiality
Urban analogy to describe PHM (need slide?)
Explain the integration across other PHCG agencies and use of brand activators
We want to partner with our existing business units, and offer our clients integrated campaigns
We open doors for our creative team when we win new biz, and vice versa
RHW and DH are power names, recognized in the industry, by our vendors, competitors, clients and potential clients -- we have kept those names for that reason.
Also to maintain client conflicts and confidentiality
Urban analogy to describe PHM (need slide?)
Explain the integration across other PHCG agencies and use of brand activators