Understanding the Social Shift: How State Associations of Private Postsecondary Schools Can Leverage Social Media
•Als PPTX, PDF herunterladen•
0 gefällt mir•277 views
This presentation was delivered to leaders of private postsecondary state associations to provide an understanding of social media, how it is different than any other media and how it requires a completely different approach to business if it is to be used effectively for accomplishing business objectives.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie Understanding the Social Shift: How State Associations of Private Postsecondary Schools Can Leverage Social Media
Ähnlich wie Understanding the Social Shift: How State Associations of Private Postsecondary Schools Can Leverage Social Media (20)
Mehr von MaxKnowledge
Mehr von MaxKnowledge (6)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Understanding the Social Shift: How State Associations of Private Postsecondary Schools Can Leverage Social Media
- 1. Understanding the Social Shift Robert Starks Jr. Vice President of Learning Initiatives #APSCU2012 State Association Meeting
- 3. TRADITIONAL SOCIAL Monologue Dialogue Interruption Invitation Push Pull One to Many Audiences of Audiences Limited Reach Viral Reach (Scalable) Control and Convince Share and Influence Customers Brand Advocates Focused on Transaction Focused on Relationship
- 4. Brand = What customers say about you Social Capital = Trust and reputation built by contribution of value to the community Sharing = New marketing investment ROI = Realization Of Influence
- 5. “Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” - Amber Naslund
- 6. What Are Your Business Objectives? Increase membership Enhance brand awareness/value Provide professional development Increase revenues Educate constituents Improve government relations
- 7. We are awesome! We offer I know. That’s why I am the best professional here. I found you online, development opportunities, saw pictures of past events, we advocate for your viewed past presentations, interests, and we hold great and read what colleagues conferences! said about you.
- 8. But I still don’t get it. How does social Media Marketing work exactly?
- 9. Word-of-Mouth before Social Media...
- 12. Word-of-Mouth after Social Media...
- 13. Messages are distributed across social media channels...
- 20. “’Build it, and they will come’ only works in the movies. Social Media is a ‘build it, nurture it, engage them, and they may come and stay.” -Seth Godin
- 27. What business objective do I want to accomplish? Do I have the necessary time/resources to build, manage & sustain an engaged community? Do my platforms align with my goals and my target audience? Will I need support? Who can help?
- 28. Pick one, manageable objective Develop a content strategy to follow Maximize existing content by remixing it Workshop = blog = discussion = email to members/non-members with social share options Limit your platforms Choose platforms that align with objectives
- 29. This Presentation... SlideShare Upload State Association Group in CareerCollegeLounge Blog Entry on www.careercollegelounge.com Distribution via Wire/Twitter Integrate into LinkedIn profile with SlideShare App Email blog post to State Associations Invitation to continued social learning if you decide How can you contribute value to your colleagues?