Learn about Employer Branding and how to become the employer of choice.

1. EVERYTHING HAS CHANGED
BUT NOTHING IS DIFFERENT…

2. RECRUITMENT
IS
MARKETING
CANDIDATES
ARE
CONSUMERS
CANDIDATE USER
EXPERIENCE IS
CRITICAL
OPPORTUNITY KNOCKS

3. WHO AM I…?

4. DIGITAL TALENT ECOSYSTEM
CHANNELS CONTENT

5. CONTENT
did you know…
CANDIDATES
ARE
CONSUMERS
did you know…
RECRUITMENT
IS
MARKETING

6. EMPLOYER
VALUE
PROPOSTITION
SO…
WHAT MAKES YOUR BUSINESS
UNIQUE?

7. A SINGLE EMPLOYEE PROFILE

8. UNDERSTAND YOUR AUDIENCE
POSITION YOU AS AN
EMPLOYER OF CHOICE
COMMUNICATE
EVP
BUILD
COMMUNITIES
FUNNELS
& PIPELINES

9. HOW DO YOU BUILD COMMUNITIES?
CORPORATE
CAREERS
WEBSITE
FACEBOOK /
LINKEDIN
FOLLOWERS
SOCIAL
ENGAGEMENT

10. HOW DO
YOU BUILD
PIPELINES?
DETERMINE
CURRENT & FUTURE
NEEDS
GAP
ANALYSIS
DEFINE &
EXECUTE
STRATEGIES

11. EXAMPLE OF FUNNEL
TARGETED AD
DATA CAPTURE
FOLLOW UP
APPLY NOW

12. CORPORATE CAREER WEBSITE
HOME ABOUT US SERVICES JOBS
CANDIDATES ARE CONSUMERS

13. CANDIDATE FIRST

14. EMPLOYER BRAND SHINE

15. MAKE IT EASY

16. LEVERAGE CHANNELS
DRIVE CANDIDATES

17. GIVE THEM WHAT THEY WANT

18. IN A NUTSHELL…
TREAT
CANDIDATES
AS
CONSUMERS
FOCUS ON
YOUR DIGITAL
TALENT
ECOSYSTEM
START WITH
EVP & ALWAYS
BE AUTHENTIC

19. DIGITAL ACADEMY
SOCIAL
RECRUITING
CONSULTA
NTS
INNOVATIVE
CONTENT
PROVIDERS
AIMING TO
MINIMISE
JOB-BOARD
& AGENCY
SPEND
LONG TERM

20. CONTACT US TODAY
MAX@
DIGITALACADEMY.SOCIAL
0403 604 782
WWW.DIGITALACADEMY.
SOCIAL

21. THANK YOU!