Win Mercedes-Benz E-class Interactive SMS Contest 2015

1. Win Mercedes-Benz E-class
December 2014

2. Contents
• Win Mercedes-Benz E-class
• Examples of use
• Effectiveness
• Benefits
• Revenue
• Next Steps

3. Win Mercedes-Benz E-class
Mercedes-Benz SMS Quiz
–
is
a
SMS-contest with
attractive advertisement on TV channels. The main prize
is Mercedes-Benz E-class, daily prizes are Mercedes-
Benz souvenirs, duration – 60 days. The cooperation
with the TV channels are on the revenue sharing basis.

4. SMS Mechanics
n SMS quiz
– Participant answers questions and earn points
– Quiz contain questions about movies, music, cartoons, «stars»,
sports etc.
– Artificial Intelligent (AI) systems chooses questions and level of
complicity for each particular participant
n Mechanics:
– Participant sends SMS with the keyword to the short code
– In reply he gets SMS with proposal to take part in the contest
and request for his name
– Participant answers question, sending 1 or 2 (each question
has two options)
– In reply he gets SMS with results (true or not), number of points
earned and next question

5. Prize Fund
• Daily Prizes
Mercedes-Benz
souvenirs
• Main Prize
– Mercedes-
Benz E-class
5

6. Revenue Forecast
6
Number of TV channel viewers 300 000
Response rate, % 0,15 %
Number of TV commercials 200
Number of players 90 000
SMS/player 8
Price per SMS, USD $ 0,80
Revenue, USD $ 576 000
Mobile operators share, USD $ 288 000
TV channel’s share, USD $ 144 000
The TV channel gets $144k additional revenue during the marketing
campaign

7. TV Commercial
Win Mercedes-Benz E-class
7 Send sms «PRIZE» to 8787

8. Contest Benefits
• The TV channel will get 7 advantages:
– High
revenues
due to well designed advertisement
campaign and the prize draw mechanics
– Co-­‐branding
with
Mercedes-Benz
– High
interest
to SMS service from the channel’s viewers
– Sophisticated
adver5sement
that
makes Premium SMS
messaging is more attractive to the public
– Viewers
High
loyalty
due to the reason people to await
the next car draw on the TV channel
– Reliable
partner
in our face,
whom you can order
interactive services development for the TV channel
– Users
Database, which you can use for the marketing
purposes

9. The Proposal
• Next Car Draw – Mercedes-Benz E-class
• Dates – Winter 2015
• Duration – 60 days
• Cooperation – revenue sharing 50/50
• We provide the car and the daily prizes
• The TV channel provides with TV advertisement
• The TV channel gets high additional revenue

10. Advertisement Examples

11. The Next Steps
Stage Executor When
Business terms and conditions negotiations FRESHCELL December 2014
Signing agreement FRESHCELL December 2014
Advertising preparation FRESHCELL December 2014
Draw mechanics, rules, web preparations FRESHCELL December 2014
Ad publishing, draw carrying out TV/FRESHCELL January 2015
Draw carrying out FRESHCELL/TV January - Feb 2015
Winner awarding FRESHCELL March 2015

12. About
• FreshcellGroup - is a group of
professional marketing and technical
specialists since 2004.
• We are former employees of Coca-
Cola, Motorola, Visa and MasterCard.
• We are MBA graduates from IEMI Paris
and Hayward USA universities.
• We have developed more than 100
marketing campaigns for automotive,
financial, FMCG sectors and mobile
operators.

13. Contacts
Maxim
Doronin
CEO
FreshcellGroup LLC.
196 N. 3rd St. #300
San Jose, CA 95112
Phone: +1 415 629 2874
Mobile: +7 (903) 533-35-50
maxim.doronin@freshcellgroup.com
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