Yotpo

2. New differentiated brands are emerging
Emerging digital
brands’ promise
1.Purchase experience
2.Service
3.Exclusivity
4.Brand values
5.Community
6.Cause
Amazon’s
promise
1.Price
2.Selection
3.Availability
4.Delivery
5.Return policy
VS
+

3. Social networks have unprecedented engagement
Instagram monthly active users
2010-2017
19 Social networks with 100m+ users

4. Influencing purchase decisions
● Shift from content
consumption to product
discovery
● Social networks advancing
journey from discovery to
purchase
● 72% of users say they purchased
a product they found on instagram
65%
of top-performing Instagram
posts show a product
70%
of Pinterest users actively
look for products

5. Marketing to consumers today
Your customers are everywhere, and it’s not slowing down.
There are too many channels to optimize, too many social networks to be on.
There is too much content to create and distribute, and not enough time.

6. Brand Commerce

7. What is Yotpo?
We are a customer content marketing platform that helps brands leverage customer reviews and photos
throughout the buyer journey to increase trust, social proof, and sales.

8. 160+
TLV
$101M Raised
Yotpo in a Nutshell
100+
NYC
10+
LDN
10+
UTAH
4,000+ Clients
115% YOY Growth

9. Ask Intelligently &
Generate More Content
Collect more reviews, photos, and Q&A with
artificially intelligent, frictionless requests that
ensure you ask in the right way, at the right time,
every time.
● In-mail technology
● Personalized by time & device
● Smart reminders & incentives
● Full customization

10. Display UGC Throughout
the Buyer Journey
Create a visual and engaging shopper
experience.
● Showcase customer photos and
reviews across your site
● Eliminate shopper doubt and
boost confidence

11. With Yotpo's Google partnership, easily integrate
product and merchant ratings into ads and
organic search results.
Increase high-intent traffic
from paid and organic search
Stand out
On Search
1. Google Seller Ratings
+17% avg. uplift in click-through rate
Display star ratings to increase click-through from paid
text ads.
2. Rich Snippets & SEO
+30% avg. uplift in click-through rate
Enhance your organic search results with star ratings
and more.
3. Product Listings Ads
+24% avg. uplift in click-through rate
Show product star ratings in your Google Shopping
ads.

12. On-Site Conversion with
Social Proof
Increase conversion rates by displaying
customer ratings and reviews across your site.
Beautifully combine different types of content
with customizable on-site display options.
1. Custom Review Forms
2. Q&A
3. Buyer Verification
4. User-Generated Photos
5. Ability to leave a review on site

13. Conversion &
Conversation with
Community Q&A
● Give shoppers the information they need
to purchase with confidence
● Get quick and reliable responses from
your customer community, or answer
from your own team

14. Curate Visual Content
from Instagram
With automated rights management, you can
easily collect and display customer Instagram
photos both on site and social.
1. Your customers post content about your
company on Instagram.
2. Search and tag this content in the Yotpo
Dashboard by #hashtags or username.

15. Supercharge Your
Social Commerce
Social Share
Allow your customers to share their great
reviews to create a new marketing channel for
your brand
Facebook & Instagram Ads
Leverage UGC in your ads through our
integration, proven to increase CTR and
reduce CPA
Post Your Best Reviews
Nothing sells like word of mouth. With artificial
intelligence, share your best customer content
on social automatically.

16. Complete Customer Content
Marketing Platform
Review
s
Content
Generation
Content
Management
Q&A
Photos
On-site display
Search and Social
Consumer Insights

17. Reviews are a
valuable source
of feedback

18. Consumer Insights uses deep learning technology to identify what your customers are saying
about your products and the topics that matter to them most.
Make Better Business Decisions
Gain powerful insights about your brand

19. Analytics That Make A Difference
See the big picture at a glance or drill down into the details of the Conversion, Email, and Content
dashboards to understand what’s working and where you can optimize for maximum ROI.
Measure how user-generated content impacts your bottom line