1. More
m-commerce
success
in the age of the
App
Economy Chief
Commercial
Officer
Eelco
van
Wijk

2. The App Economy - Subjects
1. Introduction
2. Developments in Mobile Commerce
3. App vs Responsive?
4. Apple & Google’s role in the App Economy
5. Considerations for an online merchant

3. About JMango360
JMango360 is a SaaS platform
which enables online stores to
have their own beautiful mobile
shopping Apps, deeply
integrated with Magento
JMango360 eliminates the barriersIntroduction
About Eelco van Wijk
• Chief Commercial Officer for JMango360
• Former Managing Director of PayPal Benelux
• 15 years of e-commerce, e-business
experience
• International speaker
• eCommerce blogger
• Smartphones are changing our lives!

5. Mobile now #1 channel for e-commerce in UK
• Yet, many online retailers unprepared
• Online stores with a mobile strategy score >65%

6. m-commerce = not about tablets

7. The mobile browser is slowly dying…
From 126 minutes/day
to 198 minutes
Apps +
57%
From 32 to 22 minutes/day
Browser
- 34%

8. Mobile shopping behavior shows preference for Apps

9. Leaders promote App heavily on mobile site… but why?
Do they know something we don’t know?

10. Leaders have learned that App usage increases a
customer’s value

11. +20 to 30%
WWW
Group A
doesn’t download app
Group B
downloads app
Group with same
demographics & order
frequency (1 yr)
A/B test concludes: App increases spendings
regardless of the acquisition source…!
Source: Bol.com @ Meet Magento NL, May 2017

12. “Our numbers show that App customers visit more
often, stay longer and buy more. That’s why Apps are
the now the cornerstone in our mobile strategy”
• 2x more product views vs desktop
• 8x higher frequency vs desktop
• 50% more transactions vs mobile site
• App visits grew 50%, orders grew 102% YOY
• Average App time spent: 70 mins/ month
12
Largest online retailers raving about Apps success
Nuzhat Naweed
VP Customer Experience,
former Head of Mobile
“Our app customers spend longer on the Zalando
app and visit us up to 6 times more than on other
channels, as well as interact with their wishlist 2-4
times more.”
• 90% of mobile revenue via App, vs 10% website
• Over 21.5 million App downloads
• 2 to 4x more interaction with wishlist
• 6x more visits
Brian McBride
Chairman

13. Criteo (State of mobile commerce report): “Dedicated shopping apps dwarf the mobile web at all
points on the path to purchase, from browsing products to the sale itself.”
Criteo research: Apps work for merchants of all sizes

14. Killer feature: push notifications!
High Open rates
• Push Notifications: avg 46% for computer & hardware
retailers
• > 4x the open rates of email
High Urgency
• 72% opens within 1 hour
• Average time until opening 15 minutes, vs 6½ hours email
Sources: Loyalitics (2017), Zipstripe (2016)

15. Apple & Google further accelerate growth of Apps
• App content indexable and searchable
• “Deep linking” direct to product / category
• SEO changes because of ASO (Apple Search Optimization)
• Emerce: “Without a native app it will be impossible to be on
the first page of mobile search results”
• Punishes non-optimized sites
• Rewards & prioritizes app results
• Like Apple: content indexing, deep linking
• “Progressive Web App” creates native-like experience for merchants that can’t afford native
• PWA successor “Instant Apps” (aka streaming apps) will further lower barriers to download App

16. Mobile site or App? Depends on your primary goal…
FacebookIQ research (2015):
• “Omni-channel buyers prefer Apps”
• 42% of mobile sales via Apps
• Less transactions on mobile sites and
more transactions in Apps for frequent
mobile shoppers
M-sites for
acquisition
Apps for
frequency &
loyalty

17. • Deep integration & constant synchronization with (1 & 2)
• DIY or Magento Solution Partner builds the App, No coding skills required
• Build once, 2 platforms
• Simple, intuïtive platform, based on patented technology
• No or Low upfront investment: Set-up £4.499 for Enterprise (one-off), no set-up for Community
• Honest fees: Yearly subscription fee of £1.799 (Open source/ Community) to £4.499 (Commerce/ Enterprise)
to have your own m-commerce App
JMango360 eliminates the barriersJMango360 lowers barriers to have a Shopping App

18. Proven product:
• Excellent ratings: Magento merchants rate JMango plugin 5 out of 5*, popularity score
over 3000. Consumer App Store ratings: 4.8 out of 5
• Awarded “Best Innovation” by Magento community
Proven business: hundreds of live Apps in 13 countries
Very active in Magento community:
• Speaker @ MagentoLive UK, MeetMagento IT, SE, NL, BE, UAE
• Co-organizer MM Netherlands
• Sponsor & stand at Imagine 2017 & 2018
Extensive partner program:
>30 active Solution Partners across EMEA & US, including Screen Pages in UK
to have your own m-commerce App
Trusted partner,
Active member of the Magento community
18

19. Hundreds of beautiful m-commerce Apps built with JMango360

20. 20
Successful merchant “Cruyff Classics”

21. Conclusion: 5 things to remember about The App Economy
1. The App Economy is happening NOW. Don’t wait
any longer.
2. Forget about Tablets
3. The Mobile browser is slowly dying
4. Mobile Web is top of funnel, Mobile Apps is bottom
of funnel
5. Building an App? First decide what model you go
for: custom development vs. SaaS platform

22. THANK YOU
Eelco
van
Wijk
@jmango360