The better a business's lead bait is, the more customer they can attract. Here are some tips to create a killer lead bait from Maverick Mentoring for Business.

1. Client Attraction Matrix:
Creating a Great Lead Bait

2. 


3.  Everybody loves a bargain  price
reduction is the way to go for more
attention
 The discount should be powerful enough
to engage attention, but at the same time
able retain its believability  20% – 50%
1. Price Reduction

4. “Scarce products are more
desirable”
 include scarcity = increase
the desire for products in
customer’s mind
2. Scarcity – Limited Time, Limited Number

5. 3. Bonuses
 A bonus is one of the most powerful
elements to include in a lead bait.
 A value should be attached to the bonus.

6. 4. A Guarantee
 An unconditional money back
guarantee is the best option.
 Note that the guarantee period & the
amount of claims are inversely
proportional

7. 5. A Specific Tangible Benefit
Examples:
 “Drop 5 kilos in 20 days!”
 “Get 6.5 on your IELTS test in 60 days!”

8. The more criteria you have the
better, but remember to choose
wisely and with moderation to avoid
information overload and loss of
credibility.

9. Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: peter@maverickmentoringforbusiness.com.au
Phone: 61 3 9005 8275