Trend analysis - Current, hot, digital fundraising concepts. This is 2nd part of our 3 piece Social Good research series.

1. Good Social
Part 2: Trend analysis –
current, hot, digital fundraising concepts
This is the 2nd part of a 3 piece research report. For other parts please visit http://www.slideshare.net/maverickdigital

2. Contents
In this presentation:
 Trend analysis – what is hot for social good?
In related presentations:
 Top 14 Tips for Creating a successful digital presence
Part 1
 Learnings from the top social networks for nonprofits
 Online fundraising platforms
Part 3
 Resources – useful sites to visit for nonprofits
All parts of this presentation is available on SlideShare:
http://www.slideshare.net/maverickdigital

3. Introduction
 New technologies and social media are changing the world.
 Social networking can be used as a tool to reach the public, connect with
them, listen to their voice, build empathy for a cause and eventually create
good for the community and with the community.
 Mobile and online networks and related technologies created new and easy
means of fundraising for nonprofits.
 In the second part of our Social Good presentation we will focus on the
digital trends and concepts that non-profits are using to connect to
their supporters and raise funds.

4. Trending
Some digital fundraising concepts
currently hot for social good

5.  Many charities are now using widgets which
Facebook allow people to donate without leaving
Facebook.
Donation Apps  Donors also comment and share their
donations through Facebook to increase the
visibility of a fundraising activity.
 There are several 3rd party applications using
Facebook platform for fundraising such as
Razoo, Causes, DonateApp and
WhatGives’s Donation App.

6.  In addition to SMS donation mechanics,
several fundraising platforms such as
PayPal or CharityCall are now providing
Mobile apps iPhone and Android apps to make mobile
donations easier.
 Charities such as JustGiving are using
mobile apps which allow fundraisers to
follow the status of their campaign, answer
the donors, send direct thank you
messages.
 Mobile platforms are also good for
connecting people around micro-
volunteering activities.
– Orange in the UK launched a new app
that allows users to browse
volunteering activities for charities.

7.  There are several platforms testing new
Social Sharing fundraising concepts:
– Causes uses its 9 million Facebook
for good members to create buzz for several
fundraising actions. Users share news,
join pledges, answer surveys to get
donations for the selected charities.
– SocialVibe connects brands with the
online community. If they share branded
content with their friends or fill out
surveys, brands donate to the cause of
their choice.
– Helpattack.com helps nonprofits to
organise fundraising events by allowing
supporters to donate their tweets and
Facebook posts.

8.  Brand sponsored retwetting and repinning is
Reshare for also used to spread awareness for charities:
– Lindt chocolate donated $1 per repin for
Good their Easter #Pin4Autism campaign and
donated $10,000 to the cause.
– Whole Foods in US sponsored retweets
and donated $1 per retweet for the
National Domestic Violence Hotline.
 As an old way of sponsoring a share,
websites like thehungersite or theautismsite
still actively asking consumers to click
sponsored banners each day to raise funding
for a cause.

9.  There are several new start-ups testing new
fundraising concepts.
– Goodjoe.com asks designers to compete
Create for good for the best t-shirt design, then donates
20% of every t-shirt sold to support a
cause. Every week they announce a new
charity or cause to support.
– Designcrowd.com asked designers to
create a t-shirt design for Japan Tohoku
Appeal. Winning designs are on sale on the
site and $15 per t-shirt goes to appeal.
– www.tomamawithlove.org allows
supporters to create content on their online
map in the form of a love heart for their
mother by donating $25.
 Similarly brands are asking consumers to
create for a good cause:
– During 4 weeks period before Easter, Lindt
Chocolate asked Pinterest users to create
special images featuring their chocolate
bunny and donated $25 for each new
image.

10.  There are several platforms testing new
fundraising concepts.
– Goodshop donates a specific percentage
Shop for good from 3% to 12% for each affiliate shop.
– Similarly, iGive, donates up to 26% of
your purchase price at over 900 great
stores to your favorite cause.
– Goodshop’s new venture, GoodDining
donates up to 6% to members’ favourite
cause when registered users dine in or
take out from a participating restaurant.

11.  There are several companies producing
Products for specific product from which a percentage of
the income is donated to charity.
Good – The Virgin Charity card gives 0.8% of
what you spend to the charity of your
choice.
– Links of London designed Movember
cufflinks and friendship bracelets to
create funding for several charities.
 Also, there are now new organisations that
dedicate their entire product range to create
good for the society.
– Twitter founders’ new initiative Fledgling
Wine produces all its wine for Room to
Read foundation.
– Chains of Grace on Etsy donates 20% of
all product income to support Love146 to
prevent human trafficking.

12.  There are several platforms testing new
fundraising concepts.
– Ebay Giving Works platform allows users
Bid for good to shop, sell, bid and donate for a good
cause. Sellers can donate from 10% to
100% of all income to a charity of their
choice.
– Ebay for Charity in the UK works
similarly and allows sellers to donate a
percentage of their income to their
favorite charity,
– Twitter founders’ charity initiative
Fledgling Wine is running a special
auction on Ebay for Room for Read
foundation.

13.  There are several platforms testing new
fundraising concepts:
– Talkic.com donates 1.1cent to the charity
Talk for good of users’ choice for every click once
signed.
– Rec.fm encourages members to share
product recommendations while 50% of
the affiliate shopping income will go to a
charity.

14.  There are several platforms testing new
fundraising concepts:
– Everyclick Search allows users to raise
Search for good money for their favorite charity by
searching the web through their Yahoo
toolbar. Recently they also launched an
eBay shopping function for raising
money.
– Good Search, similarly to Everyclick
allows users to raise money for their
cause by searching web through their
website or Good Toolbar.

15.  There are several platforms testing new
Send Card for fundraising concepts and birthdays are a
very good occasion for fundraising:
Good – PayPal Facebook Send Money app
allows users to donate to a charity while
sending an eCard to their Facebook
friends.
– JustGiving’s new Facebook app also
allows users to donate and send birthday
message to friends.
– Charity:Water is also asking members to
pledge their birthdays for raising
donations for the charity.

16.  There are several platforms testing new
fundraising concepts and Social Gaming is a
new way to reach supporters:
Play for Good – CausePlay is a company creating Social
Games which donate a part of the
income to charities. Their first game
Hospitopia allows players to select any
community hospital in the network as a
recipient. They can earn points, which
translate to dollars by the purchase of
digital goods, basic advertising, watching
videos and corporate branding exercises.
All of that money is put into one lump
sum, and 10% off the top line is donated
to hospitals.

17.  Digital map applications, such as Google or
Geolocation Bing, allows nonprofit organisations to
connect with volunteers on a local basis.
based models – Create the Good by AARP uses the
technology to allow people to find
projects to volunteer for their own
community.
– Similarly Do-it in UK allows visitors to
search volunteering opportunities by
postcode.

18. Thank you
Please get in touch if you want to discuss how
can we help to enhance your presence online.
Sevil Ozer Crespo
sevil@mavad.co.uk
0778 951 2984
Visit our website for more information.
www.mavdig.co.uk