1.
Pinterest As A Marketing Strategy

2.
Agenda
1) Introduction: Who we are
2) Introduction to Pinterest
3) Pinterest Engagement
4) Pinterest in Marketing
5) Questions and Answers
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3.
Presenter
Brienne Torley
Community Media Manager
Sarah Lambrick
Social Data Analyst
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4.
Pinterest
• ‘A content sharing service that
allows members to "pin" images,
videos and other objects to their
pinboard’
• Users can create individual profiles
that display their unique
personalities and styles
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5.
Pinterest Terms
Pinning: The act of posting a
Pinterest: A content sharing service that picture onto a pinboard
allows members to "pin" images, videos and
other objects to their pinboard Pinboard: A set of theme-based
pins that are gathered together on
Pin: an image or video uploaded to a virtual bulletin board
Pinterest
Pinner: A user with a Pinterest
Source Domain: The original website that account that can post, comment,
a image or “pin” has come from. It is linked like and re-pin
through the picture and can be accessed
when that picture is clicked Re-Pin: To click the re-pin button
on a picture and post it to your
own pinboard
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6.
Facts
Pinterest is the fastest growing social media site in history
Third most popular social media network in the world
(based on referral traffic and daily active users)
Pinterest generates more referral traffic to websites than YouTube,
Google+ and LinkedIn combined
Pinterest generates 27% more revenue per click than Facebook
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7.
•
Buyers referred from Pinterest are 10% more
likely to buy, spending 10% more than those
referred from other social media sites and 70%
more than those referred from websites
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8.
Pinterest Engagement
Images create emotional reactions = Emotional connections to your business
If a picture speaks a thousand
words, imagine what a whole
pinboard of them can do to
represent your business’s
personality and values
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9.
Goal: Gain social media exposure through Pinterest
Plan: 1) Find 50 Inspirational women
2) Send them a virtual gift tailored to their interests
3) If they repinned it, it got hand delivered to their door
4) Surprise!
50 excited women took pictures and pinned on
Pinterest, posted on Facebook and tweeted on
Twitter
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10.
The Results?
+ +
=
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11.
Self-
Advertisement
+
Company
Interests
=
Strong
Consumer
Engagement
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12.
Tips and Tricks
Keep pictures “pinnable” (visually stimulating and interesting)
Don’t post anything that won’t add value to your company
To keep intellectual property intact, watermark a logo
onto any company-made images
Follow Pinners that you believe would want to follow you
80% of pins are re-pins, so a pin’s life is immensly higher than
that of a tweet, Facebook post and comment combined
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13.
Overall
* Pinterest is the fastest growing social
media site in history, don’t get left
behind
* Pinterest increases referrals, the
propensity to buy, and amount of
money spent per purchaser
* Creating a unique campaign is virtually
free to run, increases brand awareness,
and boosts interactions and
impressions
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14.
JOIN US
facebook.com /mavensocial
Contact details
Twitter/mavensocial.com
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