The social media landscape is constantly on the move. The meteoric rise of networks is unabated and their importance in the business arena continues to evolve. For fans of facts and figures, here are some freshly baked numbers to illustrate the growth of social media adoption in the Asia-Pacific region and the impact this is making on businesses and ecommerce.

1. SOCIAL MEDIA
Statistics
ASIA PACIFIC
Asia-Pacific Social Media Stats
to Blow Your Mind
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
SOCIAL MEDIA AND MOBILE USE - ASIA PACIFIC
969,583,240
social media users
25%
PENETRATION
86%
PENETRATION
3,347,580,701
active mobile subscriptions
Average number of hours per day spent by internet users on the internet
TIME SPENT
ON SOCIAL MEDIA CHANNELS
Average number of hours per day spent on social media by social media users
8
7
6
5
4
3
2
1
0
HOURS
COUNTRY
Access via desktop/laptop
Access via mobile device
H O NGK O N G
A U STR A LIA
SIN G A P O R E
PHIL I PP I NES
J A PA N
S O U T H K O REA
CH IN A
3.5
4.5
5.3
6.2
3.5 3.5
4.5
2.1
1.7
2.0
2.8
1.0
1.6 1.9
6
5
4
3
2
1
0
HOURS
COUNTRY HON G K O N G
A U STR A LIA
SI N G A POR E
PHIL I PP I NES
JAPAN
S O U T H K O REA
C H I NA
2.0 2.1 2.2
4.0
0.8 1.0
1.5
FACEBOOK COUNTRY STATISTICS
40
35
30
25
20
15
10
5
0
HONGKONG
AUSTRALIA
SINGAPORE
PHILIPPINES
JAPAN
SOUTH KOREA
NUMBER OF USERS
(million)
COUNTRY
TOP 5 Social Media Networks: Asia-Pacific
(2014 CONTENT MATTERS: THE IMPACT OF BRAND STORYTELLING ONLINE)
1
2
3
4
5
Facebook
Twitter
WeChat
Line
Linkedin
INTERACTING WITH BRANDS
on Social Media
Waggener Edstrom Communications (WE) surveyed 2,200 consumers in 10 countries
across the Asia-Pacific region to assess the impact of brand storytelling online.
The countries included Australia, China, Hong Kong and India. Respondents were
asked questions related to how they interact with brands across a number of sectors.
97%
of respondents in
Vietnam said they follow
brands online.
89%
of respondents in China
said they actively follow
brands online.
44%
of respondents in Australia
said they follow brands on
social media.
36%
of respondents in Japan
said they follow brands on
social media.
The survey found that across all markets and business sectors consumers who are regularly exposed to branded
content through social media spend more money on products and services than those who aren’t.
Across all markets, young people were 22% more likely to follow their favourite brands on social media and
20% were more likely to share information about products and services within their social media networks.
Young people were also 7% more likely to click on an advertisement or read an advertorial from a brand.
Ecommerce Market
in
2014
consumers in Asia-Pacific
will spend more money
online than in America
according to eMarketer.
in
2013
revenue from online sales
in china was between
$190 billion and $210 billion
second only to USA.
McKinsey forecast China's ecommerce
market could reach
$650 billion
by 2020.
Online sales are expected
to reach
$525 billion
in Asia this year overtaking
those in the USA.
More than
$150 billion
worth of merchandise is
exchanged on Alibaba
each year,
more than Amazon and
eBay combined.
4.3
2.5 billion
of the world’s
4.3 billion
mobile phone this year be
in Asia-Pacific.
More than
$150 billion
worth of merchandise is
exchanged on Alibaba
each year,
more than Amazon and
eBay combined.
2.5
$
$
SOURCES
2014 Asia-Pacific Digital Overview
Top-on-Social
2014 Content Matters: The Impact of Brand Storytelling Online
Adding Social to the Sales Basket
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