3. ★ Transform business through Customer Engagement
★ Strategy and Innovation
★ Technology Design & Implementation
★ Creative Ideation & Design
★ Multi-screen Strategy Development
WHAT WE DO
4. Recognised Leaders in the Multi-
Screen World
Engaged with Top Innovation
Partners
Proven Track Record in Multi-
screen World
13. “Uber, the world’s largest taxi company, owns
no vehicles. Facebook, the world’s most
popular media owner, creates no content.
Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest
accommodation provider, owns no real estate.”
SOURCE: UNKNOWN
15. TRANSFORMING AUSTRALIA’S LARGEST TELCO
Telstra Digital First - Putting the Customer at the Heart of Everything They Do
Source: Creating a brilliant Digital Future: Telstra’s Digital Evolution, www.telstra.com
“The pace of change is increasing exponentially – and future opportunities for
many businesses will depend on understanding the true potential of digital.”
Gerd Schenkel, Executive Director, Telstra Digital
16. TRANSFORMING THE WORLD’S LARGEST
SOCIAL NETWORK
FACEBOOK - ‘STRONGER AS A FAMILY’
“We’re building this family so we can offer unique, world-class experiences for every way that people
want to share.” Mark Zuckerberg
18. In 2005, 69% of Australian Mobile Phone Lifestyle
Index (AMPLI) respondents used their mobile phones
for voice and SMS only.
When asked why they didn’t use content or
information on their phone 79% said...
MARKET INSIGHTS
19. “I don’t care I just want to use it for phone calls”
OR
“I don’t get any value out of it.”
MARKET INSIGHTS
20. MARKET INSIGHTS
● 61% of Australian’s would choose a mobile phone over a TV
● When given the choice between a mobile phone, 50% would choose a mobile phone, 34% would select a
PC and 16% would choose a tablet.
● Approximately 30% of Australian’s claim that they always use their mobile phone while in bed, and
watching TV, while 39% always use their phone while travelling on public transport.
● 34% of Australian’s only have a mobile phone and no landline (home) phone.
● The PC is the preferred device for making purchases over tablets and mobile phones. This is compared to
73% of tablet owners who had made a purchase on their tablets, and 58% of mobile phone owners, who
had made a purchase on their mobile phones.
● Just over a third of consumers don’t want to receive personalised ads on their mobile phone, personal
computer or tablet.
Source: AIMIA, AMPLI Report 2014
40. ★ Know thy consumer – be guided by mix of data and talking /
engaging with them
★ Know what they want and when (including where they are
getting the information to make decisions about you – if you
don’t have assets in that space you can’t influence them)
★ Know how to deliver it to them (look at your back-end systems
and how to uncomplicate as that is where the business will
survive)
★ Build the ecosystem around a two-sided strategy – what’s best
for the consumer and what’s best for the business
IN SUMMARY
