1. LIC. MAURICIO GUZMÁN MANZANERA
Date of birth: 24/09/1989
Paseo del Río 111 #47, Col. Fortín Chimalistac Home: (55) 5663-22-42
Mexico City, Distrito Federal, 04319 Cell phone: (55) 044 -55 29 19- 72 03
Office: (55) 5387-1000 Ext. 2364
Email: guzmanzanera@gmail.com/ Mauricio.Guzman@Nielsen.com
WORK EXPERIENCE
The Nielsen Company
April 2015-Present Junior Project Developer- Innovation Area
 Consultancy for clients and internal teams on study design and timings.
 Management of feasibility and field supplier bid requests for the execution of projects.
 Questionnaire design and development for a variety of initiatives across a mix of
service types and methodologies.
 Ensure highest quality consumer data on studies by working close with appropriate
Operations departments.
 Education to the field team about the project and providing them with problem-
solving recommendations.
 Management of the test product while it is in field.
 Provide generalist support serving as liaison between Finance department and clients.
 Primary contact for Colgate-Palmolive account on Latin America region.
 Coordination of global projects (Mexico, Argentina, Brazil, Philippines, Saudi Arabia
and Colombia).
ACADEMIC HISTORY
Instituto Tecnológico Autónomo de México (ITAM),
November 2014
August 2011-May 2014
Thesis: “VANIDAD ¿ES? ÍNDICE DE
VANIDAD Y SUS IMPLICACIONES
COMERCIALES. EL CASO DE LOS
PRODUCTOS LIGHT” (“What is vanity?
Vanity Index and its commercial
implications. The light products case”)
Business Administration. Field: Marketing
August 2008-May 2011 Business Engineering
International Language Schools of Canada (ILSC), February - August 2009, Montreal, Canada.
Centro Universitario México A.C. (CUM), August 2005 - May 2008, Mexico City.
AWARDS
 Third place in “Seekers 2013”, Vanity Index for the Mexican youth. Mexican Association
of Market Research Agencies and Public Opinion (AMAI)
 Engineer Award for best grades (August-December 2010), ITAM
 English Business diploma, ITAM.

2. LANGUAGES
 Spanish
 English (Advanced)
 French (Intermediate)
COMPUTER SKILLS
 Office (Intermediate Excel)
 Stata (Basic)
 Microsoft Project (Basic)
 Photoshop (Basic)
 Indesign (Basic)
 Illustrator (Basic)
SOCIAL SERVICE
 2010 Beca Integral Universitaria. Economic support for students with low income
 2011-2013 Teacher assistant for the Economy III for non-economists subject. (40
students)
PERSONAL INTERESTS
 Marketing research
 Customer Relationship Management (CRM)
 Social networks
 Traveling, meeting new people, movies, piano
EXTRACURRICULAR ACTIVITIES
 Member of the ITAM Marketing Club
 Economy III for non-economists particular teacher
 Graphic Design Course (Photoshop, Illustrator, and InDesign)
 Member of the administrative office for “El Globalista México” (“The Globalist
Mexico”) magazine.