Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Digital Marketing: The New Kid on the Block
1. Digital Marketing:
The New Kid on the Block
Maura Neill
ABR, CRS, CDPE, e-PRO, MRP, REALTOR®
about.me/mauraneill
2. “I Have No Time For…”
•
•
•
•
•
•
Social media
Blogging
Photos
Videos
Email marketing
Anything more than I already do!
3. Rule of Thirds
from Chris Brogan
New
Prospecting
Executing on
Prospecting
Photo credit: “3 fire buckets” by Hadleywal on Flickr.com
Servicing
Your
Accounts
4. “I Have No Time For…”
•
•
•
•
•
•
Social media
Blogging
Photos
Videos
Email marketing
Anything more than I already do!
5. Word of Mouth Marketing
is the most powerful form of
marketing there is.
11. What Do These Numbers
Mean To You?
75 % of time spent on “social” Internet
91
68
77
60
12. What Do These Numbers
Mean To You?
75 % of time spent on “social” Internet
91 % of homebuyers start search online
68
77
60
13. What Do These Numbers
Mean To You?
75 % of time spent on “social” Internet
91 % of homebuyers start search online
68 % of consumers using mobile apps in
real estate search
77
60
14. What Do These Numbers
Mean To You?
75 % of time spent on “social” Internet
91 % of homebuyers start search online
68 % of consumers using mobile apps in
real estate search
77 % of public using mobile at home
60
15. What Do These Numbers
Mean To You?
75 % of time spent on “social” Internet
91 % of homebuyers start search online
68 % of consumers using mobile apps in
real estate search
77 % of public using mobile at home
60 million people looked for real estate
on the top 5 RE sites in 2012
20. Photo credit: “Social Media Network (from Crossword Series)” on freedigitalphotos.net
21. What is a Brand?
• It’s who you are.
• It’s what sets you apart.
• It’s what your clients think of when
they think of you.
• It’s the story you tell with your
marketing.
25. Are You Using Your Photo?
• Does it look like you? (in other
words, is it current?)
• Is it professional?
• Is it friendly? accessible? relatable?
• Is it prop-free?
• Does it appeal to your target
audience?
27. Who are you trying to reach?
What do you know about this group?
Is there one message or many for them?
Marketing Analysis
28. Getting Your Site Found
Target Market Demographics
• With whom do you work?
With whom do you want to work?
• What information do they need?
What interests them?
• What do you want to share with
them?
• What problems can you solve for
them?
33. Website Features
• Search for all local marketplace
inventory
• View multiple photos and videos for
listings
• Contact an agent, broker or
mortgage professional
• Learn “basic” information about the
real estate process
34. Don’t Forget:
• View multiple photos and videos for
listings
• “Contact Me” page
• Help finding lenders & other service
providers
• Learn “basic” information about the
real estate process
• Information about YOU
35. How do you address the
consumer’s needs?
• Integrity of your company
(think testimonials)
• Knowledge of the process
(think learning)
• Responsiveness to inquiries
(think instant)
• Knowledge of the market
(think visuals)
46. Blog blog blog...
(Not blah blah blah!)
• Market stats
• Local community information (dining,
shopping, festivals, things to do)
• FAQs
• DIY tips
• Buyer and seller information
• YOU!
50. Just because you have my email
address does not mean you have my
permission to add me to your email list.
Can Spam Act: A Compliance Guide for
Businesses - http://goo.gl/SQhHL
52. What Is That Thing?
• Explain it to your
clients – don’t
assume they
know.
• Give instruction on
flyers: “Download
QR Reader and
scan here for more
information.”
53. Bit.ly
• More than a URL shortener
• Creates and TRACKS shortened URLS,
QR codes, and more
57. Being Smart with QR Codes
•
•
•
•
•
•
Billboards – no
Websites – no
Moving vehicles – maybe
Lockboxes – yes
Real estate signs/riders – yes
Listing tour tool – yes
• Where else can you creatively use
them?
59. Consumers and Video
• Increase length of time they’re on
your site
• Increase your likelihood of being
found
• Build trust and credibility
• Help potential clients feel like they
know you
60. Video:
Face-to-Face Redefined
• How are you
already using
video?
• Where can you use video?
• How can you make it personal?
Image courtesy of Ambro at FreeDigitalPhotos.net
62. The Video Formula
• Create a simple intro and outro so
each video is consistent and
recognizable
• Write a simple script
• Plan your shots – mixture of photo
and video or just video
• Keep it simple
66. Thinglink:
Jazz Up Your Virtual Tours
• Add video, photos and text popups to your photos
• Allows interactive exploration of
your photos
• Brings still photos to life
67. Thinglink:
How Can You Use It?
• Text feature: point out important
features
• Photo feature: let viewers “look” out
the window or into the next room
• Video feature: give a video intro to
the room or have the seller give a
testimonial about why this is their
favorite room, feature, etc.
74. Get To Know Your Consumer:
The more you know about them, the easier
it is to create service strategies online.
75. What to Post
• Basic systems in place to keep
fans engaged.
– Fill in the blank Friday
– Photo Friday
– Update on stats
– Pick your palace A and B
– Questions
– Quotes
– Weekend Update
88. Are You on G+ Yet?
• The new kid – who’s using?
• Google owns #1 and #2 search
engine – Google + YouTube
• Public posts are indexed (unlike on
Facebook) SEO Gold!
• Hangouts!
90. Hootsuite
• Manage Facebook, Twitter, G+,
Foursquare, LinkedIn, Wordpress, MySpace
– all from one dashboard
• Schedule tweets & updates
• Save time
Internet first impressions are not just influenced by how your website looks, but also by how often your business appears in searches on their key words and if you have a presence on the more popular real estate sites.
Fear of the technology and lack are time are the reasons why most real estate agents don’t get involved in blogging and social media
SECTION 3: USE THE POWER OF THE HUB AND SPOKE PRINCIPLE SLIDE 15
Build Your Audience – Simply put, more traffic equals more potential clients. The more people you touch – the more people who find your website and read your blog – the most potential clients you have in your audience. They may not be looking to buy or sell right now, but if they find your content valuable, they will keep coming back and you will be top of mind for them when they are ready – or when they have a referral.
Be seen as the Local Expert – I think it’s fairly safe to say that real estate is a very local business. We are no longer selling houses – we are selling a lifestyle. Our buyers want to know about more than just the house they are moving in to, about more than just about the subdivision and schools. They want to know about the local shopping and dining, about parks and playgrounds; they want to feel out the local scene, to see if it is a good fit for them. Blogging about your local world can show that you are a local expert and can help them find more than just a house; you can help them find a place to really live.
SEO -
You Have Something To Say – you have knowledge to impart to future clients based on your day-to-day experiences. You answer the same questions and tell the same stories day in and day out – why not let that experience work for you? Gain you potential clients and increased web traffic?
