Failure is part of our business model

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King is a game studio with 1100 employees across 6 locations in Europe. In Q3 2014, King had 137 million daily active users, $514 million in revenue, and 1.4 billion average daily game plays. The CEO of King, Riccardo Zacconi, states that failure is part of their business model and that they find local needs, try small-scale experiments, and scale up if successful.

Leadership & Management

King in a
nutshell
1
~1100 Kingsters
Game studios at 6 location in
europe
137 million DAU
$514 million in revenue for Q3
2014
1.4 billion avg daily game plays
© King.com Ltd 2013 – Commercially
confidential

FAILURE IS PART OF
© King.com Ltd 2013 – Commercially
confidential
OUR
BUSINESS MODEL
-Riccardo Zacconi CEO King

FIND LOCAL NEEDS
TRY SMALL
SCALE OUT!
© King.com Ltd 2013 – Commercially
confidential

GOOD ENOUGH
© King.com Ltd 2013 – Commercially
confidential
FOR
ROCK ‘N’ ROLL

© King.com Ltd 2013 – Commercially
confidential

© King.com Ltd 2013 – Commercially
confidential
6

© King.com Ltd 2013 – Commercially
confidential
80/20

© King.com Ltd 2013 – Commercially
confidential
80/20
7-8

© King.com Ltd 2013 – Commercially
confidential
80/20
7-8
COACHING

Thanks!
© King.com Ltd 2013 – Commercially
confidential
18
Matti Klasson
People Operations
Darefest, Antwerp Dec 2014
@mattiklasson
matti@king.com

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