-BUS 465 with John Andrews at North Carolina State University - Consultation for the brand Tactical Soap of the Grondyke Company - Members: McKinley Beaty, Harrison Hamrick, Mark Killmeyer, John Magda, Matthew Williamson

1. Grondyke Soap
Company
McKinley Beaty Matthew Wililamson
Mark Killmeyer
1 December 2022
Harrison Hamrick John Magda

2. Current Situation
Objectives
Competitive Landscape
Target Customer
Concept and Plan
Timeline
Contents
1 December 2022

3. All-Natural soap company
centered on craft, quality,
and making the most of
smelling good.
Founded in Scott's garage in
North Carolina in 2014
Current Situation
What
Scott Carr - Founder and
current Operator
Where
Why
Life is short... smell good.
1 December 2022
Who

4. Current Situation
Concept Map
1 December 2022

5. 1
2
Internet of Things Tools
1 December 2022
Objectives
See ~5% growth in total sales per
quarter in the next financial year
Release a new product line and have
it account for ~20% of total sales

6. Internet of Things Tools
1 December 2022
Competitive Landscape
Tactical Soap Vs. Competitors
Dr. Squatch Duke Cannon
Outlaw
382k followers on Tik Tok 2495 followers on Tik Tok 8196 followers on Tik Tok
688k followers on Instagram 53k followers on Instagram 136k followers on Instagram
Tactical Soap
? followers on Tik Tok
5k followers on Instagram
17k followers on Twitter 1.5k followers on Twitter 7.5k followers on Twitter ? followers on Twitter

7. Internet of Things Tools
1 December 2022
Competitive Landscape
SWOT Analysis
Competitors
Trends
Popularity
Innovation
Grondyke benefits from
innovative technology and
current trends in men's
healthcare
Grondyke has not yet
reached the level of being
a household brand, and
has competitors that have
become more notable

8. Internet of Things Tools
Target
Customer Personas
1 December 2022
Meet Joe
Personal Info:
Age: 39
Gender: Male
Education: Bachelor's Degree in
History
Income Level: Upper Middle Class
Lives in: Charlotte, N.C.
Marital Status: Recently Divorced
Children: One
Professional Info:
Occupation: High School History
Teacher
Goal: Wants to get a promotion
Huge Film Nerd
Goes out to local breweries
Goes to the gym 5 times a week
Goes to the movies often
Is often on Instagram and
Youtube
Goes to Casinos every Saturday
night
Plays Videogames occasionally
with his buddies
Hobbies:
Trying to better his life by going
to the gym and working for a
promotion
Is a great father figure
Single
Goes out a lot
Key Take Aways:
Teacher at Myers Park
Highschool
Before work, he goes to the gym
After work, he usually goes
home and uses Instagram and
youtube to pass the time
If he has no plans during the
day he will either watch a movie
or play some videogames with
his son
If he has plans he's either out at
the movies with his son or
meeting people at breweries.
Lifestyle:
Meet Zak
Personal Info:
Age: 21
Gender: Male
Education: Student at Appalachian
State University
Income Level: Upper Class
Lives in: Asheville, N.C.
Relationship Status: Single
Professional Info:
Occupation: Busboy at a
local restaurant
Company: Wild Craft
Eatery
Educational Info:
Major: International
Business
School: Appalachian State
University
Greek Life: A brother of Sig
Nu
Parties every weekend
Plays Videogames
Snowboards
Goes out to bars with
friends
Goes to the gym everyday
Hobbies:
Trying to find a girlfriend
Desires Natural and good
smelling care products
A typical man in his final years of
college
works out everyday so he
showers often
Key Take Away:
Student at Appalachian State
University
At school from 10:15-3:00
After school, he works on
homework in the library
during the week he works the
night shift at Wild Craft Eatery
Goes to bars and parties most
weekends
Parents help pay for college
enjoys natural care products
Lifestyle:

9. 1 December 2022
Target Customer
Customer Personas Key Takeaways
23.5%
26.5%
25-3
4
35-
4
4
Manly
Self Care
Best Version

10. Concept and Plan
New
Scent
Email
Marketing
Promos
Generate awareness and interest
with a new product.
1 December 2022
In order to meet the campaign
objectives, Grondyke Soap
should follow these concepts
and timetime to complete a
marketing campaign.
Connect with consumers in their
inbox.
Boost sales with deals.

11. New Product Concept
Rambo
1 December 2022

12. Internet of Things Tools
1 December 2022
Competitor Media Examples
Outlaw Dr Squatch

13. Media Concepts
1 December 2022
January 2023
July 2023

14. Timeline
1 December 2022

15. Thank You